FERMATO IS HEADING TO TELEVISION. IN ITS FIRST MAJOR BRAND CAMPAIGN, IT IS FOCUSING ON ITS OWN LANGUAGE AND A SUMMER ATMOSPHERE

2. 6. 2026 The Czech brand FerMato is launching its first television brand campaign. It focuses primarily on promoting its flagship product – fermented dressings. The campaign will run from June on the Prima group’s channels and is based on a simple concept that plays on wordplay, a summer atmosphere and the personal involvement of the brand’s founder.

CZECH BRAND KIMCHI BEAVIA IS HEADING TO TELEVISION

16. 1. 2026 The new campaign for the Czech kimchi brand Beavia, "So take me!", starts on 15 January.

“WE HAVE TO AGREE ON SOMETHING.” CONCERT FOR THE FUTURE PRESENTS A NEW SPOT

3. 11. 2025 The Concert for the Future, which annually concludes the 17 November celebrations in Prague, has prepared its first feature spot for its upcoming 10th year. It communicates this year's theme and the dramaturgy of the programme in the form of the so-called "safeguards" of democracy, which need to be agreed upon regardless of which politicians are currently in power.

FABINI HAS ITS FIRST TV COMMERCIAL, THE FACE IS POHLREICH

23. 10. 2025 The first Fabini TV spot with Zdeněk Pohlreich was produced by Mark BBDO.

CNN PRIMA NEWS LAUNCHES VIDEO PODCAST ABOUT STARTUPS

21. 8. 2025 CNN Prima News is launching Start[up]ujeme, a weekly show that will offer a look at the Czech and global startup scene and opportunities in innovation and technology.

PUELLA LAUNCHES AI SPOT ON TELEVISION

31. 7. 2025 The Puella laundry perfume brand is entering television with a spot created by artificial intelligence.

PRIMA+ RELEASES THE FIRST THREE EPISODES OF ITS NEW SERIES POLABÍ

30. 7. 2025 Subscribers to the prima+ platform can watch a preview of the first episodes of Prima TV's main autumn new release.

NEW PROGRAM SOUVISLOSTI ATTRACTS 130,000 VIEWERS

28. 4. 2025 Prima TV aired the first episode of its new Sunday current affairs program Souvislosti.

PRIMA WILL LAUNCH SHOW SOUVISLOSTI, WANTS TO FILL SPACE AFTER SHOW 168 HODIN

16. 4. 2025 The 30-minute programme will focus on the most important topics of the past week from home and around the world. It also wants to open up new cases.

THICK, LIKE A LEPRECHAUN SPITTING. GOLDEN WELL SYRUPS ENTER THE CZECH MARKET

10. 4. 2025 Slovakia's market leader in fruit syrups is coming to the Czech Republic with a campaign from Triad Prague. The spot was produced by Divize studio with director Bára Anna Stejskalová.

PRIMA+ INCLUDES REALITY WITH STARHOUSE INFLUENCERS, WILL BE ON PRIMA

20. 2. 2025 Watchers use the app to decide who is the most "real", thereby influencing the course of the game and the fate of individual participants.

CNN PRIMA NEWS LAUNCHED TRUE CRIME SERIES MINUTES OF CRIME

19. 2. 2025 The documentary about the Uherské Brod shooting kicks off CNN Prima News' new true crime series Minutes of Crime, which provides a look at crimes from history.

CNN PRIMA NEWS ADDS MUSIC SHOW, STARTS SATURDAY

20. 12. 2024 Hour-long show takes viewers into concert halls and recording studios, offering film music, classical and jazz.

FASHION BRAND VUCH ROLLS IT OUT FOR THE FIRST TIME IN A TV SPOT

2. 12. 2024 With the message that Vuch handbags are not just an accessory, but also a way to show confidence and joy - no matter where their owner goes - the first TV campaign of the young brand from Chrudim was created in collaboration with the creative trio Jinej gang.

NOVA ADDS ANOTHER SHOW FOR SUNDAY MORNINGS, THE SHOW LEDNICKO VYPRAVEJ

30. 10. 2024 Nova Television is once again expanding its line-up of Sunday morning interest shows. Starting November 3, it will present for the first time the cooking show Lednicko, vypravej.

CIBULE BISTRO HAS LAUNCHED ITS FIRST MAJOR MARKETING CAMPAIGN

9. 10. 2024 Three stories that customers will see this year, not just on their TV screens, are designed to introduce the Cibule Bistro brand.

HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST

19. 8. 2024 Nova TV has unveiled the names of the first nine contestants in the new gastronomic reality show Hell's Kitchen.

SIMPLY FRESH LAUNCHES ITS FIRST TV CAMPAIGN WITH A SUMMER COMPETITION

25. 7. 2024 Simply Fresh summer campaign includes the bagel and sandwich brand's first ever spots created with WMC Grey.