CZECH BEDDING MANUFACTURER LEJAAN ENTERS THE TV CAMPAIGN
15. 3. 2024 The Czech bedding manufacturer Lejaan launches a TV campaign and looks for a way to reach forty-somethings. After four years, the Liberec bedding brand Lejaan is launching new marketing activities, the most visible of which will be a TV campaign. In February, it also expanded its e-shop to Germany and opened its first brick-and-mortar store… Continue reading CZECH BEDDING MANUFACTURER LEJAAN ENTERS THE TV CAMPAIGN
FARM ŽIVINA ENTERS THE TV WORLD
20. 4. 2023 Farm Živina has launched its first TV campaign, in which it has bet on sponsor messages. Farm Zivina has launched its first television campaign. Since 11 April, it has had sponsorship messages on Nova Group stations, where they will be seen until 26 April. Furthermore, the campaign, called “Love at first bite”, uses social networks,… Continue reading FARM ŽIVINA ENTERS THE TV WORLD
GRIZLY E-SHOP HEADS TO TV WITH NEW CAMPAIGN BY DARWIN & THE MACHINES
8. 3. 2023 Nut and health food brand Grizly is extending its communication from the e-commerce environment to ATL with the new brand campaign “Everyone can have a Grizly”. The new campaign, with strategy from agency Darwin & the Machines, is designed to build Grizly as a brand of affordable premium products. It builds on the brand’s long-standing… Continue reading GRIZLY E-SHOP HEADS TO TV WITH NEW CAMPAIGN BY DARWIN & THE MACHINES
ANGRY BEARDS HAS ITS FIRST TV COMMERCIAL
25. 1. 2023 In its first TV campaign, men’s cosmetics Angry Beards demonstrates for the “right to balls”. Angry Beards men’s cosmetics enters television for the first time with its commercial. The animated spot, which has been running on Nova Group stations since 16 January, introduces the brand as “the cosmetics that have balls”. “Our products are for… Continue reading ANGRY BEARDS HAS ITS FIRST TV COMMERCIAL
KIWI.COM INTEGRATES TV INTO COMMUNICATION FOR THE FIRST TIME
10. 1. 2023 Following the launch of its new brand identity in October last year, Kiwi.com is also increasing its marketing investment in line with its growth ambitions and adding TV advertising to its existing communication channels. Starting in January, 15s spots aimed predominantly at a younger traveller audience aged 25-35 will run for eight weeks on the… Continue reading KIWI.COM INTEGRATES TV INTO COMMUNICATION FOR THE FIRST TIME
BINANCE LAUNCHES ITS FIRST COMMERCIAL IN THE CZECH REPUBLIC, WITH RONALDO
28. 11. 2022 The TV commercial is another step for crypto exchange Binance to communicate to the public in the Czech Republic. Cryptocurrency exchange Binance has launched its first TV spot in the Czech Republic. It ties in with the football World Cup in Qatar and features Cristiano Ronaldo as its main face. In the TV spot, Ronaldo… Continue reading BINANCE LAUNCHES ITS FIRST COMMERCIAL IN THE CZECH REPUBLIC, WITH RONALDO
PRE ENTERS TV FOR THE FIRST TIME WITH A CAMPAIGN
9. 6. 2022 In its first ever TV campaign, Pražská energetika is betting on a fairy tale story. For the first time in its history, Pražská energetika (PRE) is launching a campaign on television. It relies on a fairytale story about the friendship of a curious boy, Přemek, and his friend, Eli the fox, who appear to him… Continue reading PRE ENTERS TV FOR THE FIRST TIME WITH A CAMPAIGN
BIOPARTY ZEMANKA CAMPAIGNS ON TV FOR THE FIRST TIME
4. 5. 2022 Founder Jan Zeman became the face of the first television campaign of the Zemanek Brickworks. At the beginning of May, Biopekárna Zemanka entered television for the first time with the campaign “Biscuits one poem”. Jan Zeman, the owner of the company, became the face of the advertising spot in verse. With the new campaign, which… Continue reading BIOPARTY ZEMANKA CAMPAIGNS ON TV FOR THE FIRST TIME
AMAZING PLACES HAS ITS FIRST VIDEO CAMPAIGN, DIRECTED BY ARICHTEV
30. 9. 2021 The spot is intended primarily for the online environment, but will also appear in Czech cinemas. After the launch of the new website and the launch of its own booking system, the Amazing Places travel project is coming up with its first video campaign. The campaign titled “When it’s amazing, you don’t want to leave”… Continue reading AMAZING PLACES HAS ITS FIRST VIDEO CAMPAIGN, DIRECTED BY ARICHTEV
