What you will find in the article:
- Zenit launches the TV campaign ‘A Sea of Scents in Your Wardrobe’
- A campaign focusing on laundry fragrances
- Utilising TV sponsorship and online communication
- Advertisements will appear on trams and in the underground
- The aim is to bring the brand closer to consumers and showcase its product range
Zenit, a Czech manufacturer of toiletries and cosmetics, is launching a nationwide marketing campaign on 1 September entitled “A Sea of Scents in Your Wardrobe”. For the first time, the brand will utilise television sponsorship as part of the campaign, which will be complemented by online communications and outdoor advertising. The campaign will be visible, for example, on stickers on Prague trams and in the metro.
According to the company’s managing director, Kamila Řezníčková, the move into television advertising is part of the brand’s ongoing development and its efforts to connect with consumers. The September campaign also aims to highlight the company’s broader product portfolio and its manufacturing operations in Čáslav.
“Laundry fragrances are a category in which we see great potential. Scent is becoming increasingly important in laundry care, so we want to offer customers the chance to choose according to their own preferences,” said Řezníčková.
Source: mediaguru.cz