The third edition of the Creative Express 2025 competition has a winner. The main prize goes to Pavol Klima and Elene Tabaghua from DDB Prague.
Art Directors Club Czech Republic (ADC) has announced the winners of the third edition of the Creative Express Czechoslovakia 2025 competition. The first place went to Pavol Klima and Elene Tabaghua from DDB Prague. The silver went to Zaragoza, where Andrea Cabajová and Filip Morys come from. Bronze was awarded to Anna Červánková and Trang Phan from Havas Prague.
This year's competition assignment was provided by Komerční banka, the main partner of the competition. Its involvement highlights the importance of supporting young professionals and the courage to bring new perspectives to communication. "It is clear to see how much talent we have in the young generation of creatives. We supported Creative Express because we believe that formats like this help develop the future personalities of the industry and bring new perspectives and the courage to experiment into communication," says Lukáš Prokop, Head of Brand Strategy, Komerční banka.
In Bratislava, the teams were mentored by members of the Art Directors Club Slovakia. This was focused on consulting first concepts, refining insights and directing presentations. The mentoring team consisted of Daniel Vachuňa (Head of Digital, This is Locco), Jakub Svetlík (Creative Director, Istropolitana Ogilvy), Lukáš Lukonič (Associate Creative Director, Wiktor Leo Burnett), Katka Králiková (Ideamaker & Copywriter, Freelance), Adam Baška (Associate Creative Director, MUW Saatchi & Saatchi) and Milan Bielik (Chief Creative Officer, Made by Vaculik).
After returning from Bratislava, the final presentations took place in Prague. Other partners also contributed significantly to the design of the outputs - Czech Railways provided logistics between the two cities and Shutterstock provided access to its visual library.
The jury consisted of Milica Majstorović (McCann Prague), Petr Vlasák (Czech Promotion), Sam Sadovský (Triad Prague), Radek Mojžíš (DDB Prague), Roman Biath (Zaraguza) and Julie Vernerová (freelance). Komerční banka's Head of brand strategy Lukáš Prokop and marketing communications specialist Marek Botha also sat on the jury.
Source: mediaguru.cz
