The Czech participation in the international ADC*E Awards competition recorded a record result - seven awards.
In the international ADC*E Awards, Czech agencies took home a total of seven awards - succeeding across categories from crafty to data work to PR events. They have advanced to the European round as winning or shortlisted projects from the national ADC Czech Creative Awards 2025 competition.
Silver in the Film & Audio - Craft category went to Stink for their Nastro Azzurro campaign for Peroni (Asahi).
Six campaigns were awarded Bronze. Two bronzes in the Integrated & Innovation - Best Use of Data and Interactive & Mobile - Digital Direct Marketing categories went to the Urine Test campaign prepared by McCann for the Czech Association of Insurance Companies. In the Integrated & Innovation - Integrated Campaigns (Commercial Brands) category, the Nezapomeňte campaign, created by Ad Wood Advertising for the Czech Philharmonic Orchestra, was awarded. The bronze in the Print & Outdoor - Special Outdoor category went to Burger King's Negriluj se, nejsi Whopper campaign, which was created by Zaraguza CZ. In the Brand Experience - PR Events category, bronze was awarded to the campaigns Baci Baci Centra Logika by Saatchi & Saatchi and Nenasaditelný prsten, prepared by Leo Burnett and MSL for Prague Pride.
This year's ADC*E Awards awarded a total of 32 gold, 58 silver, 92 bronze and 5 special awards from a total of 653 entries. Germany and Spain were among the most successful countries. The Czech Republic won the same number of awards as Italy and Switzerland, with all three countries taking home seven trophies. Slovakia's entries won 11 awards.
Roman Biath, Julie Vernerová and Pavel Flégl sat on the jury of the ADC*E Awards on behalf of the Art Directors Club Czech Republic . Roman Biath and Julie Vernerová are also part of the committee of the club, which represents the national creativity competition ADC Czech Creative Awards.
The ADC*E Awards Ceremony was the culmination of the Creative Week, whose programme included lectures, panel discussions, expert masterclasses and networking. The programme also included the Creative Challenge, a special junior platform for young creatives nominated by individual European clubs. The junior jury for the Czech Republic was completed by Ivanna Yovzhiy and Michaela Tvrdíková.
Source: mediaguru.cz
