The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and new revenues from the sale of advertising time.
The strategic change of the programming offer towards reality show formats is one of the steps taken by Óčko to improve its economic results. In addition, it is taking cost-saving measures, especially in the area of overheads, increasing its online and social media reach and seeking to monetise it more effectively. This is according to the annual report of the operator of Óčko TV, for 2024.
Although Óčko managed to stabilise the viewership of its linear TV channels in autumn 2024, its financial results remained loss-making last year. Last year's loss amounted to CZK 13.4 million. CZK 11.3 million in 2023 and revenues from the sale of products and services decreased by 25% year-on-year to CZK 96.9 million in 2024. CZK. Key revenues from the sale of advertising time fell by CZK 35.4 million year-on-year. CZK. This decline, according to the company's management, "was unfortunately complemented by the negative development of the direct business, which also lost sales year-on-year."
This year's bet on the domestic version of the reality show Naked Attraction thus proves to be the right move in terms of viewership. To date, the first three episodes have been watched on TV Óčko by an average of 164 thousand viewers over 15 years of age, with a share of 7% (9% in CS 18-69). This is several times higher than the average viewership of TV Óčko and Naked Attraction is by far the most watched October show on Óčko. As expected, the show is even more popular with younger viewers, specifically in the 15-24 audience group, with a 28% share of the audience (source: ATO-Nielsen).
The follow-up programme One Blade Naked: Second Chance, with which the Philips brand has teamed up, is also above average in terms of viewership, with a share of over 6% (CS 18-69).
Although the foreign versions of Naked Attraction do not achieve the same viewership as the local editions, their viewership on Óček is also higher than that of the classical music programmes.
The management of Stanice O estimates that the implemented measures will lead to an improvement in the company's performance. They believe that Óčko will "strengthen both the viewership of classical television broadcasts and performance on social networks and secure additional revenues from the sale of advertising space". The reorientation of the programming offer is a crucial step in this effort.
Source: mediaguru.cz
