THEMATIC FILM CHANNELS ARE ADJUSTING THEIR STRATEGY AND TAILORING THEIR CONTENT MORE TARGETEDLY

20. 6. 2026 | 3 min read Films and TV series remain the most-watched type of television content in the Czech Republic. Television companies are therefore expanding their range of themed channels and increasingly targeting specific viewer groups.

CME CEO: TV BROADCASTERS IN CENTRAL EUROPE MUST GO DIGITAL, OR THEY WILL BE OVERRUN BY NETFLIX

10. 6. 2026 | 3 min read According to CME CEO Samuel Barnett, traditional media companies in Central and Eastern Europe have a unique opportunity to harness the power of local content and the distinct characteristics of individual markets. However, if they fail to rapidly develop their digital services, they risk becoming irrelevant in the face of global platforms.

“IT WAS WORKING JUST LAST YEAR, SO WHERE DID IT GO WRONG?” ASKED PARTICIPANTS AT THE CONTENT FIRST CONFERENCE

28. 5. 2026 | 13 min read The Content First conference provided an insight into the current state of content marketing. The central theme was artificial intelligence as a phenomenon that is transforming brands’ strategic thinking, their approach to communities, the way they work with influencers, and the very nature of SEO.

CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

14. 4. 2026 | 5 min read Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference.

DPP: MEDIA COMPANIES ARE DROWNING IN DATA AND DON’T KNOW WHAT TO DO WITH IT

12. 3. 2026 | 2 min read In its latest report, DPP states that while data is abundant, impact is uneven, suggesting that media companies are "drowning in data but lacking alignment" and need "data coherence". The DPP has published a new report exploring how media companies are using data to drive better decisions, stronger engagement, and improved commercial outcomes.

TRADITIONAL MEDIA PLANNING AND PURCHASING IS CHANGING, BEING REPLACED BY A SYSTEMATIC APPROACH

22. 1. 2026 | 2 min read The established model of media planning based on fixed plans and stable channels is coming under pressure. Structural changes in the media, technological developments and changes in consumer behaviour mean that existing approaches are no longer sufficient. This is according to a new study, Future of Media 2026, published by the research organisation WARC.

STRATEGIC SHIFT TO REALITY SHOWS HAS TV ÓČKO BRING NEW REVENUE

29. 10. 2025 | 3 min read The fundamental step of Óčko TV is to reorient the programme offer to ensure higher viewership and new revenues from the sale of advertising time.

WHAT DOES MARKETING SCIENCE ADVISE SMALL BRANDS TO DO, AND WHY SHOULD THEY STICK TO IT?

23. 7. 2025 | 7 min read You have a great product, there's no doubt about that. People who try it come back to you. You have good reviews. But still, no one really knows you. How is that possible, and what can you do about it? This dilemma is faced by many smaller and emerging brands, writes Vojtěch Prokeš.

THE TRANSITION OF O2 CUSTOMERS TO ONEPLAY IS NEARING COMPLETION. WE WANT TO CREATE A NEW LOVE BRAND, SAYS NOVA CEO

23. 6. 2025 | 9 min read Nova TV completes a major transition of customers from O2 TV to its new platform, Oneplay. In an interview with e15, Nova CEO Daniel Grunt describes why Nova has given up the successful Voyo brand, how it is handling the technical difficulties that accompanied the launch of Oneplay, and explains where the new streaming giant plans to go next. “Globally, we are seeing a trend of a decline in pay TV in favour of streaming services,” says Grunt, explaining the end of O2 TV.

NEW SURVEY: GLOBAL MARKETING BUDGETS STAGNATE

21. 5. 2025 | 2 min read This year, marketers are faced with the question of how to achieve growth without increasing budgets. The key answer seems to be technology-enabled productivity, particularly AI and data analytics.

PRIMA WANTS TO PRESERVE TERRESTRIAL TV UNTIL AT LEAST 2050

13. 11. 2024 | 4 min read FTV Prima and Digital Broadcasting have expressed their long-term support for terrestrial TV broadcasting through comments on the Spectrum Management Strategy.

ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING

30. 5. 2024 | 3 min read Pay per impression and even impression viewability metrics are no longer enough in digital advertising today. The key is the attention the ad gets, writes Zuzana Horáková from Omnicom Media Group.

WHAT I WISH I KNEW ABOUT BRAND STRATEGY 10 YEARS AGO

8. 3. 2022 | 7 min read Marcelo Ferrarini Carneiro, Senior Manager, Global Insights at the LEGO Group ponders what he wish he knew when he was starting out in brand strategy 10 years ago.

WHY FOCUSING ON THE ENTIRE MARKETING FUNNEL IS KEY FOR LONG-TERM BRAND GROWTH

2. 3. 2022 | 5 min read Following the COVID-19 outbreak in early 2020, brands of all sizes and across every industry reduced their marketing budgets, with many pausing or downsizing their brand awareness efforts to save capital. Brands then concentrated their bandwidth and remaining resources on engaging and maintaining existing customers rather than winning over new ones.

HOW TO SET UP A MEDIA STRATEGY IN THE ERA OF NEW CUSTOMER HABITS?

15. 10. 2021 | 7 min read Businesses that discontinued their advertising in the second half of last year may experience a decline in their income of up to 11%, says Yaroslav Protsiv from Nielsen.

DTC BRANDS ARE USHERING IN THE AGE OF INTELLIGENT TV BUYING

15. 1. 2019 | 5 min read Direct-to-consumer (DTC) brands that grew up on Facebook are spending as much as 75% of their media budget on the social media platform — an all-in type of customer acquisition strategy for the young and ambitious. The chance to target precise slivers of largely millennial consumers would assumedly optimize DTC companies’ limited budgets while giving them traction with the influencers and those people who were most likely to buy.