The FLE Media Awards (FLEMA), which recognises innovative use of media in the Czech Republic and Slovakia, has announced the shortlist of entries in this year's 20th edition of the competition. After online judging by 88 marketing professionals, a total of 15 campaigns in five main categories have advanced.
This year, no agency or sponsor managed to dominate significantly, with two nominations making up the maximum. These were won by OMD Czech & Seznam Brand Studio for their "Duster pro radost" campaigns in the Consideration and Non Spot categories and Wavemaker Slovakia & MUW Saatchi & Saatchi for their "Bubliny" and "Nahí" campaigns.
Among the sponsors, the most successful were Dacia (Duster pro radost), Perfetti Van Melle (Chupa Chups Melody Pops, Mentos Fizzooka) and Slovak Telekom (Bubliny, Nahí).
The shortlist was compiled in five categories
- Best Awareness Campaign (3 campaigns)
- Best Consideration Campaign (3 campaigns)
- Best Conversion Campaign (4 campaigns)
- Best Non Spot Campaign (3 campaigns)
- Best Spot Campaign (2 campaigns)
The full shortlist can be found here.
The winners in each category will be determined by an expert jury at the public evaluation of the entries, which will take place on 30 September 2025 at Microsoft in Prague. The day will also include the announcement of the winners of each category.
"The twentieth edition of the Flema competition is a real breakthrough for us. We have significantly modified the competition categories to reflect the current developments in the industry. We have made the jury's evaluation accessible to the professional public and the competitors can now defend their projects in person in front of the jury. We believe that these changes will bring maximum feedback and contribute to the further development of agencies and sponsors," said Hynek Cimoradský, managing partner of the organizing company Flemedia.
Source: mediaguru.cz