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STUDY USA: NEARLY HALF OF AD-SUPPORTED TV VIEWING IS STREAMING

22. 8. 202522. 8. 2025
Streaming accounts for almost half (45.3%) of total US time spent with ad-supported TV, according to a July report from Nielsen.

Beyond the chart:

  • YouTube dominates streaming, making up 13.4% of US time spent with streaming TV, according to July data from Nielsen. Netflix is the second-highest streamer, making up 8.8% of time spent.

  • A third of US adults spend one to two hours a day streaming TV, according to April data from Attest.




Source: emarketer.com
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