The contest will take place as part of the 13th HbbTV Symposium and Awards on 12-13 November in Istanbul, jointly hosted by the HbbTV Association and TVekstra, a leading Turkish service provider specialising in addressable TV advertising solutions. The HbbTV Awards will be held for the eighth time, showcasing and celebrating best practice and excellence in the HbbTV community.
The providers of HbbTV applications and services are welcome to submit their entries through this online form; the website also details the terms and conditions of the free competition.
The categories for the HbbTV Awards 2025 are:
• Best Advertising Innovation Using HbbTV
• Best Tool or Product for HbbTV Service Development or Delivery
• Best HbbTV Technology Innovation
• Best Use of HbbTV for Content Discovery
• Best Accessibility Solution in an HbbTV Service
• Judges’ Award: “HbbTV Newcomer of the Year”
A company may enter as many submissions as they like in up to two categories. Each submission will require a separate form to be completed. The awards are free to enter. Entries will be judged on their execution, impact and innovation.
The closing date for submissions is 30 September 2025. A shortlist of finalists will be put forward to a panel of industry experts who will select the winners. The finalists will be announced by 31 October 2025.
“The HbbTV Awards 2025 will provide an outstanding platform to highlight the most innovative and successful services and applications built on the HbbTV specifications. The great interest we already see both in Europe and in MENA and Asian markets further demonstrates the Awards’ international recognition as the connected TV industry’s benchmark for excellence. I would like to strongly encourage all market players to submit their entries and compete for the industry’s most prestigious honour at this year’s HbbTV Symposium in Istanbul,”
said Vincent Grivet, Chair of the HbbTV Association.
The prizes will be awarded at a glamorous ceremony on 12 November as part of the HbbTV Symposium and Awards 2025. All finalists are invited to attend the awards celebration.
The winners of the seventh HbbTV Awards, held in 2024 in London, UK, include Mediaset España (MFE-MediaForEurope), Addressable TV Initiative (RTL Television/Seven.One Entertainment Group), Everyone TV (BBC/ITV/Channel 4/Channel 5) and YouView.
The Symposium targets a wide-ranging audience, including platform operators, broadcasters, advertisers, adtech companies, standards bodies, and technology vendors. This year’s focus will be on monetisation strategies enabled by HbbTV, particularly in the areas of addressable advertising, innovative revenue-generation methods, and business expansion opportunities, driven by standards and specifications such as the HbbTV Operator Application, HbbTV-TA, and DVB-I.
The HbbTV Symposium and Awards 2025 continues the successful two-day format established in previous years. The first day will offer a traditional conference setting, featuring keynotes, presentations, panel discussions, and roundtables. Leading industry experts and executives will present, showcase, and discuss the latest developments, innovations, and use cases.
On the second day, the event will adopt an unconference format. Attendees will actively shape the agenda, proposing topics and leading breakout discussions in a collaborative and informal environment. This format enables open dialogue and creative exchange, providing a unique opportunity to explore real-world challenges and share practical solutions, whether technical or business related.
This year’s edition of the connected TV industry’s annual key summit will be hosted at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic views over the iconic Bosphorus.
Details on the sponsoring packages at the HbbTV Symposium and Awards 2025 and the preceding preview and demo events can be found in the Call for Sponsors.
Source: hbbtv.org