HUMOR AND MUSIC ARE THE WAY TO GET GEN Z’S ATTENTION

Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, per a June report from Edison Research and SiriusXM Media.



Beyond the chart:

• 85% of Gen Zers listen to music to boost their mood, per Edison Research and SiriusXM Media.


• The economy is the top concern for half of Gen Zers, according to the same data.

Use this chart: Advertisers can use this chart as evidence to lead messaging with humor and hit the right musical notes. Think snackable, scroll-stopping creative that’s fun, authentic, and values-aligned. Use influencers strategically, but don’t rely on them alone—content must connect first.

Source: emarketer.com