MAXIMUM MOUSE MAGIC: DISNEY’S 5-STAR CENTENARY
26. 12. 2023 When it comes to distinctive assets, there has never been a company like Disney. When the entertainment behemoth brings the full might of its library of characters, movies and franchise brands to bear, the effect is overwhelming. Case in point: this epic centenary commercial. Any one of the dozens of famous faces in this video… Continue reading MAXIMUM MOUSE MAGIC: DISNEY’S 5-STAR CENTENARY
ADS CAN STRESS PEOPLE OUT, ESPECIALLY AROUND THE HOLIDAYS. HERE’S HOW BRANDS CAN CHANGE THAT.
13. 12. 2023 If you feel your nerves tighten a bit when you hear the sound of holiday bells jingling in a TV ad, you’re not alone. According to Healthline, 62% of Americans describe their stress levels as “very elevated” or “somewhat elevated” during the holiday season – and only 10% say it’s a stress-free time of year… Continue reading ADS CAN STRESS PEOPLE OUT, ESPECIALLY AROUND THE HOLIDAYS. HERE’S HOW BRANDS CAN CHANGE THAT.
JOHN LEWIS’ 2023 CHRISTMAS AD: NEW AGENCY, NEW TRADITIONS
1. 12. 2023 The first Christmas campaign for John Lewis created by Saatchi & Saatchi delivers a new message about adapting to change. John Lewis has ditched the ‘thoughtful giving’ strategy that has underpinned its Christmas campaigns for 14 years in favour of a message about embracing new traditions. The retailer’s 2023 Christmas ad is the first created… Continue reading JOHN LEWIS’ 2023 CHRISTMAS AD: NEW AGENCY, NEW TRADITIONS
STUDY UK: FOCUS ON ATTENTION, CREATIVE AND SPEED IN ADVERTS
30. 11. 2023 Attention, creativity and speed are the three most important factors driving brand return on investment, according to an advertising effectiveness study. The study, called The Triple Opportunity of Attention, was carried out by Rob Brittain, Orlando Wood and Professor Karen Nelson-Field and combines data from the ACA Effectiveness Database with attention metrics from Amplified Intelligence… Continue reading STUDY UK: FOCUS ON ATTENTION, CREATIVE AND SPEED IN ADVERTS
NOSTALGIA MARKETING: A POWERFUL SOURCE OF EMOTION
25. 9. 2023 Nostalgia is in right now — and perhaps this is partly a reaction to the ever-evolving technocentric landscape we live in. Familiarity can be comforting and a source of positive memories from the past; so, in many ways, it’s unsurprising that brands are harnessing nostalgia to evoke joy and connection for beloved brands, aesthetics, experiences,… Continue reading NOSTALGIA MARKETING: A POWERFUL SOURCE OF EMOTION
WHAT NEW RESEARCH REVEALS ABOUT SLOGANS
18. 9. 2023 According to dictionary.com the word slogan is defined as “a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.” In marketing and advertising parlance there are no shortage of definitions: “A short phrase used in advertising campaigns to generate publicity and unify a company’s marketing strategy.” “A short… Continue reading WHAT NEW RESEARCH REVEALS ABOUT SLOGANS
