In July, the stations of Czech Television defended their position as the most watched television group with a 29.48% share of all-day viewing in the universal group aged 15 and over. They also achieved the highest share in this audience group during prime time. The Nova group remained the strongest in the 15-54 and 18-69 audience groups. This is shown by official data from ATO-Nielsen.
Czech Television maintained its lead despite a year-on-year decline in its share. This was mainly due to a decline in the sports channel ČT sport, which last year in the same month benefited from the broadcast of the European Football Championship and the start of the Olympic Games in Paris. This year, the Nova group benefited most from this in the 15-54 age group, increasing its share in this audience group by 4.5 percentage points year-on-year during prime time.
The Nova group confirmed its position as the fastest growing domestic television group in the first month of the summer holidays. The Prima group also improved year-on-year in July, as did its direct commercial competitors in all main viewer groups. Televize Seznam also continues to report higher audience shares than in the same period last year.
TV group shares (%), July 2025, whole day
Share of TV groups (%), prime time, July 2025
Source: ATO-Nielsen, TV live+TS0-3 as of August 5, 2025. Prime time = 7:00 p.m. to 11:00 p.m. Atmedia without Televize Seznam and AMC stations.Nova leads the stations, ČT1 is the climber
The highest share in the universal 15+ group belongs to the main channel TV Nova (16.83%), followed by ČT1 (15.10%) and the main channel TV Prima (9.80%). The biggest year-on-year improvement was achieved by ČT1 (+1.27 pb), followed by Nova Gold (+0.85 pb to 2.87%), CNN Prima News (+0.81 pp to 2.53%) and ČT24 (+0.64 pp to 4.72%). On the other hand, the biggest year-on-year decline was recorded by ČT sport (-5.50 pp), which broadcast Euro 2024 in July last year and also included the first week of the Olympic Games in Paris.
July's most watched program was Policie Modrava
The most watched program in July was a rerun of Policie Modrava (TV Nova) with 1.03 million viewers aged 15+ (episode broadcast on July 27). In addition to the news programs Počasí (Nova), Sportovní noviny (Nova) and Televizní noviny (Nova), reruns of the series Specialisté were also among the top programs.
Source: mediaguru.cz