Source: Freepik.com
FOREIGN NEWS NEWS RESEARCH

BRANDS SHOULD LEAN INTO LOYALTY

22. 2. 202422. 2. 2024
More than six in ten consumers will pay more to shop with the brands they’re loyal to, according to Marigold.

For brands, consumer loyalty is increasingly playing a factor in people’s purchasing decisions: More than six in ten consumers will pay more to shop with the brands they’re loyal to, according to Marigold’s 2024 Global Consumer Trends Index. Only 26% of consumers say they aren’t loyal to any particular brands.

The report outlines key factors when it comes to crafting loyalty strategies:

  • Consumers overwhelmingly favor consistency: 92% of surveyed consumers say their favorite brands provide a consistent experience, regardless of where the interaction takes place.

  • Rewards, rewards, rewards: 88% of consumers say their favorite brands reward them for loyalty, and 84% reported engaging with loyalty program promotions in the last year.

  • Get personal, but don’t invade privacy: 85% of people say their favorite brand treats them like an individual (up from 79% last year), while 88% say favored brands use data in a way that makes them feel comfortable (up from 80%).


Source: Marigold


Learn more by downloading the full report here.

Source: themeasure.net
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