Source: Freepik.com
FOREIGN NEWS NEWS TRENDS

72% OF SUPER BOWL COMMERCIALS USE HUMOUR OR JOKES

6. 2. 20246. 2. 2024
iSpot’s all-industry Creative Assessment database reveals only 23% of all ads last year (norm) connected through humor – and the reason is there is inherent risk in trying to be funny. But during the Super Bowl, "funny" ads have become the norm at this point – especially this past year, when 72% of Big Game ads scored for humor.

  • Nearly every national pod during Super Bowl LVII aired at least one, and often multiple, Funny ads. Snacks brands have dominated the apex of Funny Super Bowl ads for years.

  • Safe ads tend to avoid off-putting, offensive, or confusing humor that only some might ‘get,’ and as such, generate broad appeal. Last year, 18% of Super Bowl ads landed as Edgy, with 10% being Polarizing.

  • Heartfelt ads were once in close competition with funny spots during the Super Bowl, but those heartfelt scores have declined nearly ever year since 2018, including a low of 17% during last year's game.




Source: themeasure.net
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