THEME OF THE MONTH: SUSTAINABILITY

Sustainability topic have been bandied about more and more often lately. The growing interest in the brand ecological behaviour is confirmed by many research studies. According to Ipsos survey, companies should focus on sustainable management of natural resources (30%), support for environmental projects (18%) or development of modern technologies to reduce environmental impact (18%).

As consumer thinking shifts towards resource efficiency, the approach of brands, companies and the media industry as a whole is also changing. Brands often communicate their view of sustainability in TV advertising.

In ScreenVoice magazine, you can read which brands are examples of good practice on the topic of sustainability.

In the selection of inspirational articles in the “Read about the topic” section, you will find further inspiration from the world of television and total video from around the world.

More articles about this topic

TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY

12. 4. 2024

The findings of Altman Solon’s 2023 analysis show that 69% of distributors in Europe (pay TV, traditional broadcasters, streaming platforms) prefer to invest in cross-platform measurement tools, marketers increasingly rely on in-house creative development and media buying, and ad agencies consider impressions and impressions as the most important metric for success when buying TV advertising.… Continue reading THEME OF THE MONTH: SUSTAINABILITY

STUDY UK: WHAT BRITS WANT FROM BRANDS: GOOD DEALS AND REWARDS

9. 4. 2024

There has been a sharp rise in the proportion of consumers who feel that being rewarded for loyalty is an important way for brands to help support society during difficult economic times.  That’s according to new research* from Hall & Partners which finds 52% of Brits feel this way; that compares with just 17% of… Continue reading THEME OF THE MONTH: SUSTAINABILITY

YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z

8. 4. 2024

Generation Z has one foot in the working age. They make up 40 percent of the consumer population and brands should not underestimate them in their communications. The MAM editorial team explored the attitudes of young people towards advertising in the latest issue of MAM 15/2024. Generation Z expects authenticity from brands. Forget conventional advertising… Continue reading THEME OF THE MONTH: SUSTAINABILITY

SURVEY: CTV IS MOST EFFECTIVE DIGITAL AD CHANNEL

31. 3. 2024

A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on connected TV (CTV) campaigns in 2024, according to a new study from tvScientific. The study, which collected responses from more than 600 marketing professionals… Continue reading THEME OF THE MONTH: SUSTAINABILITY

STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW

30. 3. 2024

Media habits are changing but nearly two-thirds (64%) of Britons’ TV viewing time remains spent on live TV, with online streaming (36%) some way behind, according to a new study. GWI’s 2024 Global Media Landscape Report says hits like BBC’s The Traitors demonstrate TV’s durability, but cautions that, “as with any form of consumption, appetite is always… Continue reading THEME OF THE MONTH: SUSTAINABILITY

DEGREE US: ‘NOT DONE YET’ CAMPAIGN WITH AD AND OPEN CAPTIONS

29. 3. 2024

Background More than 60 million people in the US live with a disability, yet products and experiences are still not designed with this community in mind. Degree Inclusive packaging and inclusive advertising ensure that people with disabilities have an equal playing field. Creative Degree® is committed to inspiring the confidence in everyone to move beyond… Continue reading THEME OF THE MONTH: SUSTAINABILITY

SURVEY: SOCIALIZING IS A BIG PART OF SPORTS VIEWING

27. 3. 2024

DirecTV survey found that 84% watch live sports with friends and family. In the runup to March Madness, DirecTV has released new sports viewership survey data that highlights the importance of social activities in the popularity of sports viewing. The survey from DirecTV Advertising and DirecTV for Business, which dives into the diverse habits, preferences,… Continue reading THEME OF THE MONTH: SUSTAINABILITY

MOVE OVER BUNNIES – ALDI’S CHOCOLATE DOG WINS EASTER

27. 3. 2024

Aldi revolutionised Christmas advertising – so what they do at Easter is more than usually interesting. Their Easter ad starring a loveable animated pup is another 5-Star winner for the supermarket brand, but it points up the differences between the two holidays, both in how the public see them and how brands approach them. Easter… Continue reading THEME OF THE MONTH: SUSTAINABILITY

THREE FACTORS THAT MAKE TV CRITICAL TO EFFECTIVENESS

27. 3. 2024

Attention, emotional clout, and trust are the critical elements of what makes TV effective, says Peter Field in a new report exploring the enduring business impact of television advertising. Why TV (still) matters TV remains a constant of effective advertising, and, increasingly, of profitable companies. “I would argue that any marketer who considers walking away… Continue reading THEME OF THE MONTH: SUSTAINABILITY

YOUNG LIONS KNOWS THE WINNER.

25. 3. 2024

The judges and organisers of the competition for young creatives in the communications industry have announced the winners of this year’s national round of the Young Lions competition. The Czech round of the Young Lions competition for young creatives in the communications sector has announced the winners. For the first time this year, the winners… Continue reading THEME OF THE MONTH: SUSTAINABILITY

WARC REVEALS THE MOST EFFECTIVE CAMPAIGNS

24. 3. 2024

The top campaign of last year is the Shah Rukh Khan-My-Ad project, according to successes in effectiveness competitions tracked by WARC. Who else succeeded? WARC has unveiled this year’s ranking of the 100 campaigns that won the most awards at effectiveness competitions around the world. Be it competitions like Effie, the effectiveness categories at Cannes… Continue reading THEME OF THE MONTH: SUSTAINABILITY

BRIDGING BRAND, CONTENT, AND AUDIENCE VALUES – RAI PUBBLICITÀ’S INNOVATIVE VALUE PLANNING TOOL

22. 3. 2024

Rai Pubblicità’s ‘Value Planning’ initiative, showcased at egta’s MIM (Market Intelligence Meeting) in Madrid, aims to bridge the gap between the values reflected in media content and the evolving values of our society. This unique approach represents a significant step forward in understanding how audience values intersect with Rai’s editorial content. Developed in collaboration with… Continue reading THEME OF THE MONTH: SUSTAINABILITY

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