THEME OF THE MONTH: TELEVISION 2.0

DELOITTE: ONE TENTH OF CZECHS CANCELLED THEIR VOD SUBSCRIPTION LAST YEAR

The Czech Republic saw a 30% increase in subscriptions to video-on-demand (VOD) services last year. Netflix, Voyo, Disney+, Spotify and HBO Max were the most subscribed to. This is according to a study by Deloitte. The number of subscribers to streaming platforms in the Czech Republic is stable and continues to grow. Despite high inflation… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TWO-THIRDS OF GENERATION Z MEMBERS WATCHING VOD IN THE CZECH REPUBLIC

Millennials have emerged as the most avid users of paid VOD services in the Czech Republic, according to the latest Atmedia Index. Netflix, HBO Max and Disney+ are among the streamers favoured by Generation Z and Millennials, encompassing individuals aged 15–24 and 25–34. A combined 61% of the demographic are described as “avid viewers” of… Continue reading THEME OF THE MONTH: TELEVISION 2.0

NPAW: VOD, LINEAR TV VIEWING INCREASED IN 2023 FOR FIRST TIME IN TWO YEARS

Viewers worldwide viewed more on demand and linear TV than in the previous two years, according to NPAW’s 2023 Video Streaming Industry Report released this week. The amount of time the average user spends watching content per day increased globally in 2023 by 12% for VOD and 4% for Linear TV content. This pivot might… Continue reading THEME OF THE MONTH: TELEVISION 2.0

KANTAR: U.S. STREAMING MARKET NEARS SATURATION

95% of U.S. homes had at least one VOD service in Dec. 2023, according to Kantar. The U.S. streaming industry has reached the point of near saturation, with 123 million U.S. homes (95% of all homes) having at least one streaming VOD service in December of 2023, according to Kantar. Kantar’s latest Entertainment on Demand… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV JUST ISN’T ‘TELLY’ ANY MORE… SO WHAT DO WE CALL IT NOW?

Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly. Amid all the positivity around marketing “confidence” appearing to improve heading into this year, TV is set to have another very tough year. Media-buying agency bosses I’ve spoken to in… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ALEX RUZEK: PRIMA WILL NOT GIVE UP ON LONG-RUNNING SERIES

The programme pillars of the Prima group’s TV channels are well set, and we are not going to change them, says new Programming Director, Alex Ruzek, about the direction of Prima’s programme. Since last September, Alex Ruzek has taken over the management of the Prima TV group’s programming. She was in charge of the programming… Continue reading THEME OF THE MONTH: TELEVISION 2.0

SURVEY USA: MAJORITY OF VIEWERS WOULD SWITCH TO AD-SUPPORTED STREAMING TO SAVE $5 A MONTH

More consumers who were previously intolerant toward ads are coming around to ad-supported services to save money. According to the “TV reklama: Fact vs. Fiction” study , this percentage is “significantly higher”. This softening of ad aversion is a trend that will continue to grow, as the Hub reports that over the past year, more… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE FUTURE OF TV: RE-SHAPED, RE-DEFINED, AND STILL RELEVANT

Industry leaders explore the future of television. The “television experience” has morphed into the more broadly defined “viewing experience,” extending to mobile and connected devices, new streaming services, and multiple screens. Accelerating these trends are a changing business landscape, IP and cloud workflows, and AI and data-driven analytics that will re-shape content creation. But whichever… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV’S EFFECTIVENESS IS DRIVEN BY MORE THAN JUST PRICE

Thinkbox highlights data that shows linear TV advertising has increased in price by 20% – not 50% – since 2019, and suggests that while price is an important factor in TV’s effectiveness there are other things to consider. There are few things less welcome than someone you hold in high regard saying something you not… Continue reading THEME OF THE MONTH: TELEVISION 2.0

BRANDS TO SPEND RECORD £9.5BN ON CHRISTMAS ADVERTISING

Media inflation set to lift ad spend by 4.8% this Christmas, according to Advertising Association and Warc data. Advertisers are expected to spend a record £9.5bn this Christmas season, according to data from the Advertising Association and Warc, a 4.8% increase on the same period last year largely attributed in part to inflation. Brands have… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS

At least one SVOD service is accessed multiple times a month by 43% of Czechs aged 15-69. This, according to the latest Atmedia Index results, covering Q2 and 3 this year, amounts to 2.8 million people. Meanwhile, a regular survey conducted by Atmedia, which represents TV channels, consistently shows that Czech viewers commonly use multiple… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HOW CAN TV ADVERTISING DRIVE GROWTH BEYOND ‘PERFORMANCE’ B2B MARKETING?

We spoke to Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for TV in the UK who help advertisers get the best out of today’s TV. We explore exciting opportunities for companies to reach targetted, localised businesses through low-cost TV ads. 1) In recent times, targeted advertising on platforms like LinkedIn,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD

Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study. Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVODs has shrunk dramatically… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY CZ: NETFLIX IN CZECH VOYO’S SIGHTS

TV Nova’s Voyo is now the second most popular streaming service in the Czech Republic after Netflix. Quoting a new study by Behavio Labs, Media Guru reports that its brand awareness stands at 88%, behind Netflix (89%) but ahead of Disney+ (81%), O2 TV (77%), HBO Max (71%) and Amazon Prime (40%). Jakub Folauf, head of brand… Continue reading THEME OF THE MONTH: TELEVISION 2.0

SURVEY RANKS TOP SPORTS AMONG TV VIEWERS

The NFL tops the rankings; volleyball, WBA are at the bottom of the top 20, according to a Reviews.org survey. With this summer’s strikes hurting the flow of new content into TV and streaming platforms, live sports have become an even more important programming staple, with 70% of Americans saying they watch live sports, according… Continue reading THEME OF THE MONTH: TELEVISION 2.0

“WHAT’S YOUR FAVOURITE BANNER AD?” SAID NO ONE EVER: WHY CREATIVES STILL LOVE TV

Marketers are reportedly falling out of love with TV – but what do creatives think about the future of the medium? When someone is asked what their favourite ad is they will almost certainly refer to a TV spot. TV is an advertising medium that can leave a long-lasting impression on a person and is… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CZECH PRIMA DEVELOPS PROGRAMMING STRATEGY

The video content of the Czech Republic’s Prima Group will be newly covered by the programme department headed by Alex Ruzek. Meanwhile, the current director of VOD Josef Benes will continue to be responsible for the operation and development of the prima+ streaming platform. Prima+ has been on the Czech market for nine months. During… Continue reading THEME OF THE MONTH: TELEVISION 2.0

AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES

Nielsen’s Gracenote unit marks trend toward classic TV content. Amid the talk about how streaming services are pruning their libraries, there is still more than enough choice to make it difficult for viewers to figure out what to watch next. A new State of Play report by Nielsen’s Gracenote unit, looking at the United States,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE TV BATTLE WILL BE TOUGH AGAIN. PRIMA WILL EXPAND ITS PORTFOLIO

Prima group CEO, Marek Singer, expects a fierce autumn battle between the top three TV networks. He also confirms that Prima is interested in expanding its portfolio. Prima TV Group would like to increase its share of the television market in the autumn, which is to be supported by its new autumn schedule. It rests… Continue reading THEME OF THE MONTH: TELEVISION 2.0

NOTABLE STREAMING TREND: TIME SPENT ON INDIVIDUAL STREAMING SERVICES IS RISING AGAIN

Increased competition had been reducing time spent on individual streaming services since 2021 according to NPAW. After years of decline, streaming services experienced a surge in daily engagement per user on a global basis in the first half of 2023, reversing the downward trend that started in 2021 as competition between services began taking a… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ WILL ALSO OFFER SERIALS FROM CZECH TELEVISION, AMBULANCE OR MARIA THERESA, ANNOUNCES THE HEAD OF TV PRIMA

The commercial television Prima has reached an agreement with the public Czech Television on the transfer of selected series from the Czech Television to its streaming platform prima+. “We have already negotiated a deal with Czech Television,” says Prima Group CEO Marek Singer in an interview with Médiář. He also explains his experience with the… Continue reading THEME OF THE MONTH: TELEVISION 2.0

LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK

When streaming landed on our screens, it was hailed as television’s promised land. It offered content at our beck and call, drawn from libraries as deep as the internet itself. But as balance sheet economics has caught up to the multi-billion dollar spending sprees, content is vanishing and streaming itself is evolving. Among the dozens… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA: WE ARE NOT PLANNING NEW CHANNELS. WHAT ABOUT THE POSITIONS IN MULTIPLEX 22?

The vacant programming positions in the nationwide terrestrial TV multiplex 22 blocked for the Prima Group don’t mean that the media house is planning new TV stations, Prima’s CEO Marek Singer said in an interview with Marketing a Media magazine. No two or three new linear TV channels are being prepared by the Prima group… Continue reading THEME OF THE MONTH: TELEVISION 2.0

AI AND THE AVOD VIEWING EXPERIENCE

As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers In the ever-evolving landscape of content streaming, VOD providers need to innovate to survive. But this doesn’t just apply to entertaining audiences with a media portfolio of original production, nostalgic archive… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY: CONSUMERS TURN TO CURATED HUBS TO FIND CONTENT IN CROWDED STREAMING LANDSCAPE

Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study. NEW ROCHELLE, N.Y.—As consumers struggle to find content in an increasingly increasingly fragmented streaming ecosystem, streamers are increasingly turning to curated collections and hubs as a way to find relevant programming,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

DIGIMEDIA 2023: COMPLETE PRESENTATION FROM THE CONFERENCE

Three sessions, 22 speakers, nine presentations. This was the 18th edition of the DIGIMEDIA 2023 conference, which took place this Wednesday in the Congress Hall of the Czech Television in Prague, Kavčí Hory. A complete overview of what was said at the conference was brought to you by televizniweb.cz BLOCK I – TELEVISION The first… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING

Both the Prima and Nova TV groups have praised the development of their video-on-demand services. They agree that they are achieving better results than they had planned before their launch. The video platform prima+, launched this year, is developing better than the Prima group expected. This was revealed in the words of Josef Benes, director… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV NOVA TO UPGRADE AVOD SERVICE

The Czech national commercial broadcaster TV Nova is working on a new version of its AVOD service nova.cz that will be delivered via HbbTV. Speaking exclusively to Broadband TV News, TV Nova’s CEO Daniel Grunt added that addressable TV is also in its mid-term plans and that by the end of 2024 it will have… Continue reading THEME OF THE MONTH: TELEVISION 2.0

EVOLUTION OF THE TV INDUSTRY: AN NEM SPEAKER PERSPECTIVE

Four key speakers at NEM Dubrovnik 2023 have been asked how they see the evolution of the TV industry during the next 10 years. Their answers were as follows: Haymi Behar, CMO & CDO, SPI International (a Canal+ Company): Over the next decade, the TV landscape is expected to evolve into a hybrid model, blending linear… Continue reading THEME OF THE MONTH: TELEVISION 2.0

GWI STUDY: GLOBAL MEDIA LANDSCAPE

GWI has unveiled its new report on global media consumption. According to the company’s data, the use of smart devices (TVs, wristbands and watches) is on the rise, kick-started by a global pandemic. As of 2019, ownership of these devices has increased by 41%. Another interesting finding is watching TV through gaming devices, which is… Continue reading THEME OF THE MONTH: TELEVISION 2.0

NEXTV SERIES EUROPE CONFERENCE: NETFLIX AND YOUTUBE’S MARKET SHARES ARE DECLINING DUE TO NEW OTT SERVICES IN EUROPE

In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a partner. The first day of the Nextv Ad Europe event focused on the latest developments in TV advertising, while the second and third days of… Continue reading THEME OF THE MONTH: TELEVISION 2.0

AKTV: NETFLIX, HBO AND OTHERS SHOULD PAY INTO THE AUDIOVISUAL FUND

The Association of Commercial Television (AKTV) wants foreign platforms like Netflix, HBO and Disney+ to contribute to the Audiovisual Support Fund in the same way as Czech services.

NEXTV AD CONFERENCE: GROWTH OF THE TV MARKET DRIVEN BY ADVERTISING REVENUES FROM VOD SERVICES, DEVELOPMENT OF ADDRESSABLE ADVERTISING AND THE EMERGENCE OF FAST CHANNELS

In mid-May, a series of international conferences Nextv Ad Europe and Nextv Series Europe were held in Prague, organized by Dataxis, with the Association of Commercial Televisions (AKTV) as a media partner. The first day of Nextv Ad Europe focused on the latest developments in TV advertising, innovations in ad formats and their distribution, as… Continue reading THEME OF THE MONTH: TELEVISION 2.0

DAVID BAUCKMANN: WHEN WILL TV PLANNERS HAVE A FREER HAND FOR ONLINE?

TV planners are crying foul over the lack of TV ad impressions. Yet there are clouds of video ads on the Internet, and they are far from sold out. So what’s the problem? There are certainly multiple reasons, but I’ll just address the quality perspective here, writes David Bauckmann, CTO of Impression Media, in a… Continue reading THEME OF THE MONTH: TELEVISION 2.0

LOCAL AND NEW VOD SERVICES CUT THE SHARE OF NETFLIX AND YOUTUBE

Netflix and YouTube still have the highest share on the European video services market, but with the arrival of new and local platforms, it is gradually declining. Netflix and Alphabet, which also operates the YouTube video platform, continue to have the highest share of the European OTT (over the top) market, but their combined share… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ATMEDIA: 2.6 MILLION CZECHS USE SVOD SERVICES, LED BY NETFLIX

Streaming services enjoy growing popularity in the Czech Republic and Slovakia, according to the Atmedia index survey. According to the Atmedia Index survey 40% of people aged 15-69 (2.6 million Czechs) used at least one paid VOD service (SVOD) at least several times a month in the second half of last year in the Czech… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS

More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows. The number of viewers watching streaming services in the country is growing steadily year on year. This is helped by the expanding range and competition in the market, as well… Continue reading THEME OF THE MONTH: TELEVISION 2.0

AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME

The Association of Commercial Television invites for Czech speakers in the programme of Nextv Ad Europe and Nextv Series Europe conferences. The conferences will bring news from the advertising and media industry and will take place in Prague on 10th – 12th May 2023. You can look forward to topics from advertising, OTT and VOD.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY: NEARLY 33% OF NEW STREAMING SUBSCRIPTIONS ARE ON AD-SUPPORTED TIERS; PEACOCK LEADS ALL AT 78%

In these times of growing inflation, we all aim for some level of belt-tightening strategy. For some, that may mean canceling extra streaming services that they’re not using. For others, finding a cheaper option for the same content is more appealing. It seems that streaming services understand this dilemma and have continued to increase the… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ REACHES A DIFFERENT TARGET GROUP THAN TV, SAY SERVICE CREATORS

Within a year and a quarter, Prima TV developed its own video library, prima+. Its editorial system will gradually be used by all TV web projects. Support for LG televisions and catalogue expansion are planned. For less than two months, the redesigned video library of the Prima Group has been in operation and has been… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THREE OF THE FOUR VOD SERVICES WILL INTRODUCE ADVERTISING BY NEXT YEAR AT THE LATEST

Advertising will become a standard part of most paid streaming services by 2025, according to the latest NPAW 2023 State of Streaming Advertising and Analytics study, which analysed data from 250 streaming service operators around the world. Responses to the NPAW survey found that 76 percent of the operators surveyed plan to introduce advertising no… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VOD CATALOGUES: A EUROPEAN PERSPECTIVE

Almost a third (32%) of all works, specifically films and TV seasons, found in VOD catalogues are of European origin. Furthermore, according to a new report of TVOD, SVOD and FOD catalogues by the European Audiovisual Observatory, around one in five (21%) are of EU 27 origin. Other key findings of the report are: EU27… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CZECH PAY-TV STILL LAGGING BEHIND SLOVAKIA

There are a third fewer viewers with pay-TV in the Czech Republic than in neighbouring Slovakia. According to Atmedia, while the figure in the former among those aged 15-69 stood at 57% in the second half of 2022, it was 95% in the latter. Commenting on the figures, Pavel Müller, head of research and marketing… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED

12% of direct-to-consumer (D2C) streaming services in the United States are being paid for by someone outside of the immediate household. New consumer research from Leichtman Research Group found 86% of US households have at least one streaming video service from 15 top subscription video-on-demand and D2C services, and 50% of households have four or… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING

New data from the Czech Statistical Office (CSÚ) for 2022 confirms the rapid growth of pay-per-view videos and the proliferation of smart TVs in Czech households. Watching paid videos on the internet (e.g. Netflix, HBO Max, Voyo) is growing rapidly in the Czech Republic. Last year, 22% of people over 16 did so. If we… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS

The Association of Online Publishers  is expanding with four new members. In March, the Prima Group, Investigace.cz, ABC Media and Inregion.cz joined the industry organisation. The number of members of the association has thus risen to twenty-five. “We are pleased to welcome more members to our organisation. When we look at the diversity of our… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED

For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain. The MediaGuru.cz editorial team talked to Lukáš… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV DRIVES THE MOST ATTENTION

What is attention these days and why is it important for TV advertisers? These questions are answered by a compilation of facts gathered from research conducted globally by The Global TV Group. In today’s multi-tasking, digital age, attention in advertising has become a critical consideration for businesses seeking to connect with their target audiences. Consumers… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HOT TAKES: WHY IS AD-SUPPORTED TV HOT AGAIN?

Remember when the conventional wisdom was that the future of television was ad-free, that subscription alone would suffice and that The People just wanted to binge. That was so 2021. The last two years have seen a rapid rise in ad-supported TV. Everything from the FASTs to ad-supported versions of all nine major SVOD services. Consumers… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ RUNS ON ITS OWN PLATFORM, IT WOULD LIKE TO HAVE 600,000 USERS, BUT IT CAN HANDLE EVEN MORE

The video service launched on Wednesday last week, the “first impression” came out last Friday and now it’s time for a few questions about the implementation and other plans. In addition, the streaming service is the first one to come up with a so-called hybrid subscription offer combining a certain amount of advertising and a… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV BECOMES INCREASINGLY RELEVANT AS GEN Z VIEWERS MATURE

Age demographic differences in the TV market are nothing new but a study from Horowitz Research, tracking the media lifestyles of Gen Z, has uncovered notable differences in a single group, that is the media lifestyles of 18-24 year-old Gen Zers compared with younger counterparts. Horowitz found that overall Gen Zers split video viewing time… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA+ CAMPAIGN LAUNCHED, PRESENTED BY THE PLUSÁK FAMILY

The Prima Group has launched the advertising campaign for its new streaming service Prima+. The Prima Group launched the creative campaign for the launch of its new Prima+ streaming service on Tuesday 24th January. It promises “the greatest entertainment in the galaxy”. It relies on the alien Pýtý and the animated Plusák family, whose members… Continue reading THEME OF THE MONTH: TELEVISION 2.0

NEW VOD SERVICE FOR CZECH REPUBLIC

The Czech Republic’s FTV Prima has confirmed that it is preparing to launch a new VOD service. In a statement, it said that it will provide full details of its long-rumoured project at an event at the PLAYzone Arena in Prague on January 24. Prima currently operates 10 linear TV channels, including the flagship TV… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PETS WIN FOR BRANDS IN 2022’S MOST LIKEABLE TV ADS

Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year. Data from iSpot’s Creative Assessment survey reveals pet-centric ads were a hit, with Chewy.com, PetSmart and Chevy’s cat-focused “Walter in Winter” all among the top 10 by likeability score. Additionally: Also… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CZECH MEDIA 2022: VOD BOOM, COST PRESSURE AND LEGISLATIVE FIGHT

No sooner had the media market shaken off the covid downturn than the effects of economic development and rising costs began to show. Several print media outlets closed down, while VOD services developed as expected. 2022 brought that to the media as well. The media market returned to growth in the year 2022 after the… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS

Watching TV is by far the most popular Christmas media activity among Czechs. Czech fairy tales and czech films are the most frequently watched, with the most popular title being the fairy tale Three Nuts for Cinderella. Watching television is by far the most popular Christmas media activity of the Czechs. The majority (81%) plan… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING

56% of users of paid VOD services would not stop using them even if they newly included advertising, research by Atmedia has shown. A majority of users of paid VOD services (56%) would not stop using them even if they newly included advertising. The Atmedia index results show that the vast majority of them made… Continue reading THEME OF THE MONTH: TELEVISION 2.0

BVOD ADVERTISING: MORE REACH, LESS RISK

BVOD advertising adds reach to a linear TV campaign and is the least risky of all video advertising channels – including linear TV – in terms of predicting a return, according to a new Thinkbox study*. Surprisingly, there’s been relatively little large-scale evidence about the effectiveness of BVOD, despite being an important channel in the… Continue reading THEME OF THE MONTH: TELEVISION 2.0

SYMPOSIUM HBBTV: NOVA AND PRIMA HAVE SHOWN WHAT THEY ARE ATTRACTING VIEWERS WITH UNDER THE RED BUTTON

The tenth anniversary edition of the international conference HbbTV Symposium and Awards 2022 started on Wednesday 9th November in Prague. The morning session was dedicated to the partners of the event from the Czech Republic under the banner of the AKTV. HbbTV has already become an absolutely common part of the distribution mix for media… Continue reading THEME OF THE MONTH: TELEVISION 2.0

67% OF CONSUMERS PREFER AD-SUPPORTED STREAMING OPTIONS TO AD-FREE ONES?

While subscription video on demand (SVOD) has become a streaming mainstay, ad-supported video (AVOD) is the hot new trend. But challenges abound in the rapidly evolving streaming landscape, with disjointed, uncurated and impersonal ad experiences. The question is: What’s holding up AVOD progress and why is the consumer experience still overlooked? This new study from… Continue reading THEME OF THE MONTH: TELEVISION 2.0

IN THE CZECH REPUBLIC THERE ARE MORE AND MORE VIDEO VIEWERS AND THOSE WHO ARE WILLING TO PAY FOR THEM

New results of a regular study on the viewership of video content on the internet by Nielsen Admosphere provide, among other things, a typology of viewing behaviour and describe trends in the consumption of internet videos. Czechs watch internet videos most often on a TV screen. Almost half of the online population over 15 years… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV NOVA TO INCREASE THE ADVERTISING COST BY 12% FOR 2023

TV Nova will partly reflect the price increase in its business policy for 2023. it will increase its TV advertising cost by 12%. Nova TV Group will increase the cost of TV advertising by 12% for 2023. “The current economic situation has affected virtually all areas of the economy, not excluding the TV market. Likewise,… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CONSUMPTION AND MEDIA BEHAVIOUR OF THE 55+ GENERATION IS CHANGING

Today’s generation of people aged 55-69 is more active and technologically savvy than it was six years ago. this is the result of the new wave of the omg research focused on the  ‘silver generation’. The living standard of the generation of Czech people aged 55-69 is improving. Those who are retired want to spend… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ADNORMAL BEHAVIOUR: HOW ADLAND’S PERCEPTIONS OF MEDIA CONSUMPTION HAVE CHANGED

New study examines how adland’s perceptions of media consumption have changed.  Adland still isn’t normal, but its understanding of the UK public’s media consumption has improved. Good understanding of the public’s broadcast TV consumption, however TikTok and SVOD massively over-estimated. It’s been a decade since Thinkbox’s first “Ad Nation”, a landmark study exploring the differences… Continue reading THEME OF THE MONTH: TELEVISION 2.0

DESPITE THE GROWTH OF VOD LINEAR TV IS STILL CRUCIAL

Linear TV is still a key source of revenue and profits for broadcasters despite the rise of video-on-demand (VOD) services. This was one of the key topics of  Innovation Day conference. The Ministry of Industry and Trade (MIT) will continue to support the free-to-air digital terrestrial broadcasting (DTT) platform beyond 2030. Miloš Mastník, general director… Continue reading THEME OF THE MONTH: TELEVISION 2.0

AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS

Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made. Since June, the Prima TV group has restricted the possibilities for skipping ads… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ESTIMATE: CONSUMPTION IN THE CZECH REPUBLIC WILL GROW TO ALMOST 4 BILLION BY 2027 CZK 4 BILLION BY 2020

The Czech pay video-on-demand market is forecast to more than double by 2027, reaching just under CZK 3.8 billion. The volume of the Czech pay video-on-demand (SVOD) market could grow to CZK 152 million by 2027. The market for SVOD will reach USD 2.5 billion by 2020, i.e. approximately CZK 3.8 billion. This is according… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME

New shows in the autumn schedule of TV Prima’s main channel should contribute to a further increase in the Prima Group’s share of the TV market, believes CEO Marek Singer. Three new prime-time series or a new entertainment show will appear on the Prima Group’s main channel this autumn. Among the new series, there is… Continue reading THEME OF THE MONTH: TELEVISION 2.0

6 REASONS WHY LINEAR TV IS NOT DEAD

Despite years of predictions about the imminent demise of linear TV it is still very much with us. What keeps it going and who is watching? [Updated August 2022] Here’s a headline we read recently that made us pause and take stock of things: ‘The death of linear TV: exaggerated, imminent, or simply premature?’ Nothing… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY USA: VOD USERS INCREASINGLY ACCEPTING ADS

The Q2 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong satisfaction with ad-supported streaming TV platforms. Key findings from this year’s study: 1) The number of consumers using an ad-free streaming platform has increased impressively over the past several years. In Q2 2022, 55 per cent of consumers say they use at… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR

The market for paid VOD services in the Czech Republic is expected to grow next year, declares research of Atmedia company. The share of Czechs using at least one video-on-demand service will increase to 42 percent next year, up two percentage points from this year. Users of these services have access to 1.5 services on… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

Data from Nielsen Atmosphere research shows how media consumption in summer evolves compared to the rest of the year. We listen to the radio more often in the summer, while go to the cinema and watch TV content less. More than four-fifths of respondents (83%) consume media at least occasionally during the summer months (June… Continue reading THEME OF THE MONTH: TELEVISION 2.0

40 % OF CZECHS USE PAID VOD SERVICES. BUT NOT EVERYONE PAYS FOR THEM

40 % of Czechs aged 15 to 69 use at least one paid service to watch TV shows, series and movies. They have access to multiple services but do not always pay for all the platforms they use, for example because they use shared access from their friends. The data comes from the Altmedia Index… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE TV AND VOD MARKET IS DRIVEN BY ANIMATION STUDIOS

After acquiring film studios or buying up sports rights, players in the VOD and TV market are rushing to animation studios, writes Erika Luzsicza. What’s moving the TV market at the moment? So far we’ve had movie studio acquisitions, sports rights buyouts, or increased interest in live streaming. Some of these trends have been revived… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN

Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect.

VOYO WILL HAVE ONE MILLION SUBSCRIBERS WITHIN FIVE YEARS, BELIEVES TV NOVA’S CEO VLČEK

PPF-led TV Nova, the most powerful TV station in the Czech Republic, has vigorously switched to paid services, pumping hundreds of millions into Voyo. According to Nova’s CEO, Jan Vlček, income from advertising will be key in future.   Nova assumes that within several years, Czech households will subscribe to an average of three Netflix-type… Continue reading THEME OF THE MONTH: TELEVISION 2.0

DEMYSTIFYING CTV IN THE UK

Thinkbox’s Matt Hill examines the world of CTV and explores why the UK is a hard market to crack. There’s a lot happening in the world of CTV. A lot of stories, stats, and forecasts. With so much noise it can be hard to pick out the tune. And this is a shame because CTV… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VOYO NOT PLANNING TO JOIN A PRICE WAR OR INTRODUCE ADS

Paid video service Voyo will not participate in a price war with foreign VOD services, neither does it plan to introduce ads. It was announced at the Digimedia conference. Voyo will not join the price war with foreign video services entering the Czech market this year. Daniel Grunt, Head of Digital of Nova and CME, said… Continue reading THEME OF THE MONTH: TELEVISION 2.0

NEW SVOD DATA: NETFLIX, HBO MAX AND VOYO ARE USED THE MOST

The number of SVOD users in the Czech Republic is growing. The top three services on the local market are Netflix, HBO Max and Voyo. According to the fresh data from Atmedia Index, SVOD services are used by 40% of the Czech internet population aged 15-69, up 12 percentage points year-on-year. The data were presented… Continue reading THEME OF THE MONTH: TELEVISION 2.0

AMID STREAMING BOOM, SOME COMPANIES LOVE LINEAR TV

Betting that they can’t compete with Netflix and hoping a diversified approach is more lucrative, A+E, Fox Corp. and AMC Networks are leaning into the cable bundle (and ad-supported streaming). When the upfronts return to New York City in mid-May after a two-year pandemic hiatus, broadcast TV is expected to play second fiddle. Though ABC, NBC and… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR

The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023, following restrictions on rewind advertising in IPTV. And it is already announcing price increases. The Prima Group and its media agency Media Club will come up… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VOYO WANTS TO BE PART OF THE BIG THREE. WE ARE ALREADY NUMBER TWO IN THE MARKET, SAYS DANIEL GRUNT

Nova TV has already succeeded in beating HBO Max in the number of subscribers to its video service Voyo. It is the second strongest streaming service in the Czech Republic and Slovakia. However, Disney+ entering the local market on 14 June may shuffle the ranking. According to Daniel Grunt, Chief Digital Officer in CME, which… Continue reading THEME OF THE MONTH: TELEVISION 2.0

EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH

eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club. At the beginning of 2022, the media agency Media Club included a portion of online video space (digital eGRPs) in TV packages, expecting maximisation of reach and improved affinity of campaigns in a selected target… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT

Nova TV’s Voyo video service experienced an exceptionally successful year. At the beginning of 2021, it announced an ambitious plan to attract a million customers within five years. At that time, Nova only had about 60 thousand customers in the Czech Republic and Slovakia. It surpassed its annual goal in the autumn and now the number… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV IS THE MOST POPULAR DEVICE FOR VIDEO-ON-DEMAND CONTENT

An overview of video-on-demand content consumption by device. Two-fifths (41%) of video-on-demand content consumption happens on TV. In comparison, smartphones now take a one-quarter share (26%) and this has grown from 21% in the previous year. TV is the most popular device for video-on-demand content but smartphones are gaining share worldwide, according to data from… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TRENDS: LINEAR TV WILL DECLINE, VIDEO ON DEMAND WILL GROW

Although linear TV has still been a powerful source of video content viewing, online video on demand viewing is expected to grow further in the coming years. Prima TV Group expects that the reach of linear TV in the Czech population will decline while online video consumption will grow. Prima’s CCO Vladimír Pořízek said that… Continue reading THEME OF THE MONTH: TELEVISION 2.0

OLDER, WEALTHIER VIEWERS VALUE TV NEWS AND SPORTS MORE, LRG SAYS

Live programming will continue to keep pay-TV relevant, researcher says. Despite the increase in cordcutting, drawing viewers away from pay-TV, interest in live news and sports—a staple of traditional linear TV—remains high among older, wealthier viewers, according to a recent study from Leichtman Research Group. When asked the importance of various programming genres, overall, 49% of… Continue reading THEME OF THE MONTH: TELEVISION 2.0

GOLDBACH: 70% OF 16 TO 49-YEAR-OLDS IN DACH USE CONNECTED TV

Connected TV has become an integral part of the living room in Germany, Austria and Switzerland (DACH). Above all, the younger target group of 16 to 49-year-olds use Connected TV at over 70%. The figures for households with children are strikingly high: Here, 77% of the people living in the household use an internet-connected TV… Continue reading THEME OF THE MONTH: TELEVISION 2.0

INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS

The Czech Statistical Office report declares, that the video viewing on internet is increasing in the Czech Republic. About 1.4 million people over the age of 16 watch videos on paid sites. According to annual data from the Czech Statistical Office (CSO), videos on the internet were watched by an average of 5.5 million people… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE TV SET IS THE COMPETITIVE ARENA FOR HIGH QUALITY AV CONTENT

TV set viewing continues to dominate the majority of people’s video consumption.  Across 2021, individuals spent on average 3 hours and 37 minutes per day consuming content on a TV screen – which accounted for 71% of total daily video content consumption.  Those aged between 16 and 34 on average spent 2 hours 15 minutes… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHY WE CAN’T APPROACH CTV AS JUST ANOTHER SCREEN

CTV shares the premium quality, high engagement levels, and immersive content of TV. By building solutions that enable the use of data at scale, retaining ownership of their assets, and generating value for both buyers and sellers, the ad industry stakeholders can transform the premium video ecosystem and ensure that TV and CTV work in… Continue reading THEME OF THE MONTH: TELEVISION 2.0

GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027

Global SVoD subscriptions will reach 1.75 billion by 2027, Digital TV Research has found. Netflix, Disney Plus and Amazon Prime Video will account for half of total. Over the next five years, the number of SVoD subscribers is expected to rise by 550 million. The report added that China and the US will together account for… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB

The option to watch TV series previews on online platforms has been used by 9 % of the Czech internet population over 15 years old, according to research by Nielsen Admosphere. The opportunity to watch TV series previews on internet platforms was used by 9 % of the Czech internet population over 15 years old.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MORE AMERICANS STREAMING THAN WATCHING PAY TV, SURVEY FINDS

TransUnion says trend is favorable for advertisers: A new poll said that an important tipping point has been reached, with more Americans saying they’ve streamed TV or movies in the past month than watched cable and satellite TV. According to the survey, conducted by The Harris Poll for TransUnion, the credit agency that has gotten into the connected… Continue reading THEME OF THE MONTH: TELEVISION 2.0

DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR

The dominant source of TV viewing continues to be so-called live viewing, accounting for 84 % of total TV viewing. However, the share of delayed viewing is increasing. The share of delayed TV viewing exceeded 16 % in January this year, increasing by 3.8 percentage points year-on-year. Live (linear) viewing accounts for almost 84 %… Continue reading THEME OF THE MONTH: TELEVISION 2.0

REPORT: LINEAR BROADCASTING AND VOD TO COEXIST

A report from Intertrust reveals broadcast TV will continue to be viable for the foreseeable future, despite the growth of streaming, and suggests the video industry will evolve to a hybrid approach, where linear broadcasting coexists alongside VoD content and live streaming. Broadcasting and streaming are increasingly blending into a single, unified user experience to… Continue reading THEME OF THE MONTH: TELEVISION 2.0

GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS

The number of Voyo video subscribers was to exceed 350,000. Another milestone is reaching 500,000 subscribers. The number of Voyo subscribers should have exceeded number of 350,000. This was stated on the social network LinkedIn by Daniel Grunt, the director of new media TV Nova and CME. This is the first officially published number of… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE

TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month. “Some of the bigger traditional advertisers were pulling away [from TV… Continue reading THEME OF THE MONTH: TELEVISION 2.0

OVERVIEW: THE WORLD’S ENTERTAINMENT TV HITS OF RECENT MONTHS

Once again, we chart the TV formats that are achieving high ratings abroad. We offer an overview of developments for last year’s November and December. Television in international markets is successfully reviving entertainment shows from the past. Physically demanding competitions or reality shows with celebrities are also thriving. In streaming, queer dating is scoring. Here’s… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STREAMING’S FUTURE MAY LOOK LIKE CABLE, ACCENTURE SAYS

A new report from Accenture said consumers are complaining about streaming getting to be more like cable and, ironically, that cable operators are among the potential aggregators that could solve some of the issues facing the industry. According to Accenture’s survey, consumers feel they’re paying a lot for content they never watch and they’re not… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE FUTURE OF CTV: IDENTITY, ENGAGEMENT AND AVOD

Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those ad dollars lies… Continue reading THEME OF THE MONTH: TELEVISION 2.0

DESPITE RIVALS, NETFLIX RETAINS ITS STREAMING DOMINANCE

Future prognostications with regard to streaming platforms might not be the best exercise. Maybe we should look at the past — the recent past. In late 2019, Disney+ and Apple TV launched — followed quickly by WarnerMedia’s HBO Max, NBCUniversal’s Peacock, ViacomCBS’ Paramount+, and Discovery’s discovery+. They dove headlong into the premium streaming space to… Continue reading THEME OF THE MONTH: TELEVISION 2.0

2022 NEW YEAR’S PREDICTIONS FOR GAMING, TV, ADVERTISING AND DIGITAL MEDIA

As we near the end of 2021 it is time to look back at my predictions for 2021 and see how I did. In 2020 I gave myself a B (3.25 out of 4) and you can read my 2020 predictions and self evaluation here. You can read my self-grading for 2021 for each prediction… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MEDIA 2021: VIDEO AND AUDIO ON DEMAND, DIGITALISATION AND PAYWALL

Ongoing efforts to impose a charge on online content, boosting the offering of content on demand or new thematic TV and radio stations. Here is the recapitulation of events in the media market in 2021. Ongoing efforts to impose a charge on online content, boosting the offering of content on demand, new thematic TV and… Continue reading THEME OF THE MONTH: TELEVISION 2.0

DIGITAL AD DOLLARS SHIFT TO CTV – AND OTHER 2022 PREDICTIONS

This being prime predictions season, I thought we’d end 2021 with a few offered by executives at some of the ad-tech and measurement firms on the front lines. The comments have been edited for flow and length purposes. John Hamilton, CEO, TVDataNow: Growth in CTV ad spend in 2022 will come in large part from money shifting… Continue reading THEME OF THE MONTH: TELEVISION 2.0

MORE AND MORE CZECHS ARE WATCHING PAID STREAMS, BUT NOT EVERYONE IS PAYING FOR THEM

Although more and more Czechs are using paid streaming services, not all people are actually paying for the content, notes Erika Luzsicza. The coronavirus pandemic and its associated lockdowns have taught Czechs to use streaming services. There were 1.3 million people over the age of 16 watching paid services like Netflix, HBO GO and others… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ANALYSIS: SVODS DRIVE CONTENT INTERNATIONALISATION

Analysis from Ampere focuses on changes in the country of origin of the most popular titles on the SVoD platforms. Historically, US content has tended to dominate on the global stage, while in individual countries, local content has often held the balance of power. But this is beginning to change. In 2017, 15 per cent… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ANALYSIS: VOD ALREADY ACCOUNTS FOR A THIRD OF REVENUES IN THE EUROPEAN MARKET

Online video is becoming a significant part of the financing of the audiovisual sector in Europe. According to Ampere Analysis, it accounts for 30 % of total revenues. Online video (video-on-demand, VOD) is now the main element driving the European media economy. The size of the European audiovisual market is estimated at €142 billion this… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CHILDREN WATCH TV MORE OFTEN THAN YOUNG PEOPLE, WHO PREFER SOCIAL MEDIA

While watching TV is one of the most frequent media activities for children under 14, it is much less frequent among 15-19 year olds. They spend more time watching movies on electronic devices and especially on social media. The most commonly used device for media activities among children is the mobile phone. It is used… Continue reading THEME OF THE MONTH: TELEVISION 2.0

UK STUDY: SMART TV RECOMMENDATIONS KEY TO CONTENT DISCOVERY

More than half (56 per cent) of adults with a connected TV (CTV)  surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV IS WATCHED MAINLY LIVE, IN DIGITAL ON DEMAND

Live TV viewing remains the strongest type of linear TV viewing. TV content in the digital environment is watched most often on demand. Most TV viewing in the linear TV broadcasting is live, i.e. occurs at the time scheduled for individual programmes. According to the data from the official measurement of ATO-Nielsen Admosphere, live TV… Continue reading THEME OF THE MONTH: TELEVISION 2.0

OVERVIEW: REALITY & ENTERTAINMENT TV FORMATS THAT ARE IN ABROAD

A reality show with celebrities or a competition of model railway masters. Here is an overview of the most watched reality and entertainment TV formats abroad Globally, the current autumn TV season is still dominated by The Masked Singer. It is the most watched format on important markets – in the USA, Germany or the Netherlands.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHAT WILL THE VIDEO MARKET LOOK LIKE IN 2022?

The latest edition of TV Key Facts is titled ‘Restart.’ We are in the midst of a shift to a new era where media, consumers and brands are building the world of tomorrow together, combining the best of innovation with sustainable and responsible practices. The TV Key Facts report assembles trends, research and data to… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING

Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers. It is partly inspired by Netflix’s success. The number of its subscribers, including the Czech Republic, was growing during the pandemic. It… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE SHARE OF SMART TVS IN THE CZECH REPUBLIC TRIPLED IN FOUR YEARS

The share of smart TVs connected to the internet has tripled over the last four years. At present, they are used by more than a third of Czech households, shows Philips statistics. The share of smart TVs connected to the internet has tripled over the last four years and they are used by more than a third… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA SHOW WILL START ON 25 OCTOBER, TARGETING ON YOUNGER WOMEN

The Prima TV group will launch another new thematic channel. It introduced Prima Show at a press conference on Wednesday. Prima will launch its new thematic channel called Prima Show. It will focus on entertainment and reality show formats. It will run as part of the nationwide terrestrial multiplex DVB-T2 and the offering of operators… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE ASSOCIATION OF EUROPEAN COMMERCIAL TELEVISION (ACT) IS CHANGING ITS NAME.

Grégoire Polad, CEO of ACT, has announced the new official name of the association: the Association of Commercial Television and Video on Demand Services in Europe. The addition of Video on Demand (VOD) to the Association’s name reflects the leadership and centrality of ACT’s membership as VOD service providers; while maintaining a continued link to… Continue reading THEME OF THE MONTH: TELEVISION 2.0

GRUNT: ORDINACE IS THE MOST WATCHED PROGRAMME ON VOYO

Ordinace v růžové zahradě is the blockbuster series offered by the paid video platform Voyo. However, it is not known how many viewers it has attracted. Ordinace v růžové zahradě, which is only run on Voyo starting from this autumn, is the most watched programme within the paid internet service’s offering. Daniel Grunt, Head of Digital of… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WE USED TO JOKE ABOUT THE POTENTIAL OF TV ADVERTISING – THEN IT EVOLVED

Cara Lewis, executive vice-president, head of US media investment at Dentsu, talks us through the big steps TV ad buying has seen in recent years. She discusses how to enter the medium in a more data-driven era. When I started buying TV commercials, cable networks were still progressing, and the internet was just a destination… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHEN IS AN AUDIENCE NOT AN AUDIENCE? WHAT MARKETERS NEED TO KNOW WHEN ALLOCATING VIDEO AD DOLLARS

The explosion of consumer choices in the video universe may not have changed things as much as you think. From a brands-eye view, the options for effective video advertising are quite simple. Kim Portrate explains. There’s only one word to describe today’s video universe and that is vast. There’s 10 Play to 9Now, 7plus, Kayo, Foxtel… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL

Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview. The unexpected growth in the TV ad market in the first half of this year resulted in the increased attention that Prima paid to its autumn programme schedule. In the following… Continue reading THEME OF THE MONTH: TELEVISION 2.0

COMCAST AND VIACOMCBS TO LAUNCH SKYSHOWTIME IN THE CZECH REPUBLIC

They join forces to achieve a better position in the competition with their rivals, Netflix and Disney+. Comcast and ViacomCBS will launch SkyShowtime, a new streaming service in Europe, offering movies, series and reality shows, said the US media companies on Wednesday. They teamed up to build a better position to take on their competitors Netflix and Disney+, wrote Reuters. SkyShowtime will offer content… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV SETS AND THE MULTIVERSE OF MADNESS OF THEATRICAL WINDOWS

Narrowing the Gap Between Cinemas and Sofas  The desire to watch new theatrical movies at home is not new; it’s something consumers have wanted for a long time. Until now, studio experiments with “day-and-date” simultaneous releases in cinemas and at home were stymied by theater owners.  But the intertwined impact of the pandemic and direct-to-consumer… Continue reading THEME OF THE MONTH: TELEVISION 2.0

RESEARCH: 6 IN 10 US HOMES AVOD VIEWERS

According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated consumer… Continue reading THEME OF THE MONTH: TELEVISION 2.0

OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT

Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests LONDON—New research from Ampere Analysis shows that advertising supported streaming services continue to be the fastest growing streaming category, with a quarter of US Internet users now relying on a mix of Advertising-funded Video on… Continue reading THEME OF THE MONTH: TELEVISION 2.0

DISRUPTIVE PANDEMIC TV TRENDS CONTINUE

More consumers are viewing films at home rather than going to the theater, according to new research from the Hub BOSTON, Mass.—New survey data from June 2021 shows that a variety of disruptive trends in video that took hold during the pandemic are continuing, with consumers reporting that they are more likely to pay to watch… Continue reading THEME OF THE MONTH: TELEVISION 2.0

NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES

Linear TV has been the natural home outlet for 24 hour news coverage ever since the launch of cable and satellite TV services, and as a format it works. Linear viewing lends itself to rolling ‘up to the minute’ news coverage. So when it comes to news, CTV services have primarily been used for evergreen or… Continue reading THEME OF THE MONTH: TELEVISION 2.0

LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING

The key battle will be fought primarily for the total time spent watching TV screens in households according to a forecast by Nielsen. Linear TV continues to be a significant tool to address mass audience, however, the role of a TV screen will gradually move from linear to digital. The importance of streaming has increased… Continue reading THEME OF THE MONTH: TELEVISION 2.0

LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

Ad supported streaming options continue to become more popular according to Horowitz Research. Despite the proliferation of subscription streaming services in the streaming market, ad-supported streaming options continue to gain momentum, according to Horowitz Research’s “State of Viewing and Streaming 2021” report. The findings call into question the perception that linear TV may have less… Continue reading THEME OF THE MONTH: TELEVISION 2.0

FIVE STREAMING VIDEO TRENDS SHAPED 2021’S FIRST HALF, AND WILL SHAPE ITS FUTURE

Halfway through a relatively momentous 2021, with the pandemic ebbing in at least some parts of the planet, several major trends have emerged, or re-emerged, and will help shape where the streaming-video industry heads going forward. The conflicts between those sometimes contradictory trends will shape the next stage of development in what’s clearly now the next… Continue reading THEME OF THE MONTH: TELEVISION 2.0

USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY

When it comes to ad-supported TV platforms and networks versus ad-free TV services, one study says the decision is still mixed — essentially a hung jury. More than half (57%) of respondents of a recent poll say they can tolerate “some ads,” with 17% saying they can’t tolerate any advertising. Another 26% say “content matters more than… Continue reading THEME OF THE MONTH: TELEVISION 2.0

USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS

Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports BOSTON—While the popularity of ad-free SVOD services like Netflix and Disney Plus has caused worries that marketers will have a harder time reaching consumers, new research from Hub suggests that viewers are relatively tolerant of… Continue reading THEME OF THE MONTH: TELEVISION 2.0

PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development. Payments for TV content viewing will increase in the Czech Republic, and TV and video content will blend at the same time. While TV operators gradually enter the field of… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL

Television is shining white hot in the media agency playbook as advertisers scramble to get their brands airtime, pushing ad spend growth numbers into positive territory for the first time in years. The restrictions and regulations of COVID-19 increased consumer time with television in all its forms, including free-to-air and the various catchup and BVOD.… Continue reading THEME OF THE MONTH: TELEVISION 2.0

BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE

Tech-savvy consumers demand 24/7 entertainment at the touch of a button—anytime, anywhere The current TV landscape has transformed as viewing habits have changed, streaming giants battle it out for subscriptions and new players and emerging direct-to-consumer offerings enter the fray, shaking up the status quo. In an always-connected era, consumers are tech-savvy and demand round-the-clock entertainment… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV IS THE WORST (AND THE BEST) ADVERTISING MEDIUM

The world is slowly showing signs of normalcy, and as we move toward summer, we may also watch less content on the big screen in our homes. During the height of the pandemic, we gobbled up mountains of content across streamers, on-demand, on CTV, and what not. But it’s likely this trend will be affected… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE YEAR THAT TV SAVED US

As life outside our homes shut down, the small screen became our treasured path to safe escape Back in March, while my son and his friends were enjoying a chilly morning of socially distanced outdoor fun at a campground, all the dads lingered near the fire our kids had built. We spent a few minutes catching up on… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV’S RENAISSANCE

With a highly anticipated Enders report into TV advertising out this week, Bobi Carley looks at a linear medium firmly back on planning agendas I’d say I first heard that TV was dying a good ten years ago. When it didn’t happen, it seemed that people may have jumped the gun a little. “Are reports of the death of linear TV… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHY TV ADS ARE STILL KING

Continued strong levels of consumption and an audience preference for its advertising means that diversifying media habits aren’t killing broadcast TV, says GWI’s Jason Mander. Media consumption changes have attracted a lot of interest recently. We’ve long known about the explosive rise of time spent on mobile phones (globally, GWI’s data shows an increase from about… Continue reading THEME OF THE MONTH: TELEVISION 2.0

VOYO WANTS TO PULL EVEN WITH NETFLIX AND DISNEY+

Voyo wants to create space for its services in the prepaid video market. “In order to make progress, we will have to double the number of subscribers every year,” says the Director of Digital Media of CME, Daniel Grunt. Daniel Grunt has been managing internet activities of Central European Media Enterprises (CME) since this March. He… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHAT AVOD’S GROWTH MEANS FOR MARKETERS IN SEARCH OF EVOLVING CONSUMERS

As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens. The rise of ad-supported video on demand (AVOD) services has been a quiet development amid numerous new consumer behaviors spurred or accelerated by the coronavirus pandemic. Yet the proportion of consumers using… Continue reading THEME OF THE MONTH: TELEVISION 2.0

LINEAR TELEVISION IS HERE TO STAY. WHERE IS ANOTHER STORY.

When we talk about the potential demise of traditional linear TV, we’re talking about the potential demise of cable and broadcast delivery of linear TV, not linear TV itself. That’s an important distinction as, like the difference between “OTT” and “CTV”, it clouds up discussions about the future of TV. So far starters, linear TV is… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE FUTURE ISN’T CONNECTED TV, IT’S CONNECTING TV

Only through the holistic and integrated management of all forms of TV media can advertisers achieve better measurement and greater effectiveness, writes Paul Evans. TV is not going anywhere, it’s going everywhere TV has come a long way since the very first commercial was aired over 80 years ago. It has innovated dramatically to create some… Continue reading THEME OF THE MONTH: TELEVISION 2.0

2021 WILL BE A ‘BUILD YEAR’ FOR ADDRESSABLE TV

Much has been made about the shift to streaming over the past year, particularly with the launch of Disney Plus, WarnerMedia’s HBO Max, NBCU’s Peacock and a slew of other services. But while streaming may be getting all the buzz, advertisers and agencies have also been leaning into addressable TV – the ability to deliver different… Continue reading THEME OF THE MONTH: TELEVISION 2.0

SERIES ON TV: INVESTMENTS IN TV ADVERTISING AND IMPORTANCE OF TV IN BRAND BUILDING

In the third and last issue of the series on TV market development, we will focus on how companies including e-commerce businesses use TV advertising for long-term brand building. In the following years, TV will face a number of issues – its VOD services and the introduction of addressable advertising.  Over the last decade, the media… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV AD REVENUE WILL REBOUND IN 2021, BUT THE INDUSTRY IS NEVER GOING BACK TO NORMAL

Vaccinations, plus investment from travel, retail and auto advertisers, will help shape the new normal. The past year has been a bruising one for the television industry. Covid-19’s rapid descent on the globe turned off TV’s programming spigots, leading to a drought in advertising revenue. Consumers stuck at home continued to cord-cut or otherwise move over to… Continue reading THEME OF THE MONTH: TELEVISION 2.0

UNILEVER DEEMS TV ‘VERY COST EFFECTIVE’ ALONGSIDE ADVANCED CAPABILITIES

Television is a highly cost effective media for large advertisers, Unilever’s global media operations director has said, with new developments in advanced TV further increasing the value of the channel. Speaking on a panel at the Future of TV Advertising Global, Richard Brooke said: “As a company that sells to 2 billion plus consumers a day on an annualised… Continue reading THEME OF THE MONTH: TELEVISION 2.0

A NEW DAWN FOR TV

TV viewing habits have been upended. Audiences are more likely to watch content by themselves. Dayparts no longer determine platform choice. These changes demand a new approach to TV planning, writes Sky Media’s Sarah Jones. TV has changed more in the last 10 years than in the previous 50, with over 150 channels, an array of… Continue reading THEME OF THE MONTH: TELEVISION 2.0

‘SORRY TV’S SO COMPLEX, I DIDN’T HAVE TIME TO MAKE IT SIMPLER’

John Litster, managing director at Sky Media, considers the need for simplification in media and calls on the industry to start making a change. Mark Twain, Blaise Pascal, Winston Churchill, Dostoevsky – just a few of those who have been credited with variants of the phrase, “sorry for the long letter, I didn’t have time to make… Continue reading THEME OF THE MONTH: TELEVISION 2.0

FROM THE EXPERTS: MEDIA AND ADVERTISING IN 2021

By all accounts 2020 was a miserable year. A global pandemic led to an economic recession impacting the ad marketplace. Production studios the television and film industry. Stay-at-home orders closed retail stores and movie theaters. Viewers migrated to home entertainment, HBO Max, Peacock and the short lived Quibi were launched. Sporting events were either canceled, suspended or… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHAT IS THE FUTURE OF TELEVISION ADVERTISING?

As the screen-watching landscape continues to change and viewing habits switch, can television – and therefore television advertising – hold its own? The Moon Unit examine the future of ‘the hearth of the 20th century’. Television is finally on its way out, and television advertising along with it. Or so they say. Truth is, that… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHY LINEAR TV ADVERTISING WON’T BE DEVOURED BY CTV DESPITE THE FLIGHT OF VIEWERS TO STREAMING

No matter what data source you consult, the flight of TV viewers from traditional linear TV to Netflix, Roku, Hulu, Disney Plus and any number of other VOD platforms is unmistakable. Consider that 40% of adults in U.S. TV households are now watching video on a TV set via a connected device on a daily basis, compared to… Continue reading THEME OF THE MONTH: TELEVISION 2.0

EUROPEAN BROADCASTERS TARGETING THE YOUNG WITH VOD

European broadcasters are no longer playing catch up on first run video on demand content. A new study by Ampere Analysis has found that broadcasters’ VOD audiences tend to be both younger and more affluent than those watching linear television. This has contributed to an increase in digital only commissions. Ampere believes investment in online… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE FUTURE OF TV PLANNING

One of the questions I was asked at Mediatel’s recent Future of TV event was “Will more streaming mean a more diverse distribution landscape for ad-supported television, and how should advertisers think about the opportunity in this space?” or words to that effect. My answer in short was yes, and that I believe the opportunity was to identify… Continue reading THEME OF THE MONTH: TELEVISION 2.0

AUDIENCES ARE TURNING TO TV IN THIS CRISIS. HOW ARE BROADCASTERS AND BRANDS SHOWING THEIR SUPPORT?

Stéphane Coruble, CEO of RTL AdConnect, reflects on how broadcasters and advertisers are adopting a new approach to retain relevancy during the COVID-19 lockdown. The lockdown has shown that, far from being redundant, traditional media – and especially television – plays an essential role in reassuring people in times of crisis, and keeping them informed, educated… Continue reading THEME OF THE MONTH: TELEVISION 2.0

UK; US: GREATER MEDIA CONSUMPTION LIKELY TO SUSTAIN AFTER COVID-19

An overview of the long-term change in consumer media habits after the novel coronavirus (COVID-19) outbreak in the UK and US. At least half of those who are spending longer consuming media say they plan to continue to do so after the outbreak ends. Online video content shows the strongest staying power – 78% of… Continue reading THEME OF THE MONTH: TELEVISION 2.0

5 WAYS CORONAVIRUS IS CHANGING OUR VIEWING HABITS

What has changed in how people consume media, and what does it mean for advertisers? With many countries introducing full or partial lockdowns, millions of us are spending more time at home in order to slow the spread of coronavirus. Using data from Kantar’s currency audience measurement and advertising intelligence services, we have identified some… Continue reading THEME OF THE MONTH: TELEVISION 2.0

CZECHS SPEND MORE AND MORE DAILY TIME WITH MEDIA

The increase in time we dedicate to media relates to the expansion of electronic devices in population, shows Nielsen Admosphere’s data. The average daily time Czechs spend with media grew to 7 hours and 14 minutes last year, which is a 14-minute increase year-on-year. Total media time includes media multitasking (such as browsing the Internet… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV VIEWERS JUST WANT EASE OF ACCESS TO CONTENT

Even though the range of services and devices for watching TV has proliferated in recent years, broadcast networks and advertisers should be aware that most viewers don’t care about the technology provided they get to watch what they want. About three-quarters (74%) of global TV viewers, rising to 76% of Australians, feel this way, leading a… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHAT DOES TV MEAN TO PEOPLE WORLDWIDE

The TV viewing experience has been changing drastically in the last years, especially with the rise of streaming services and all new devices for accessing them. The way audiences consume TV daily is constantly evolving. Therefore, there is a rising need for most recent figures that precisely show people’s viewing behaviour. This week’s egtabite puts the… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TV THE ‘LEAST RISKY’ FORM OF ADVERTISING, FINDS NEW RESEARCH

While return on investment varies depending on the brand and campaign, linear TV and broadcaster video-on-demand show up to three times less variance than other media. TV is the “least risky” form of advertising, providing the most consistent return on investment when compared to other media channels, according to new research. The study, conducted by… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE GOLDEN AGE… OF COMPLEXITY: REDUCING FRICTION IN THE TV ADVERTISING ECOSYSTEM

As viewers, you probably agree that we’ve never had more options when deciding what content to watch, which device to watch it on, or how to access it. Consumers are living in a golden age of television, no matter how TV is now defined. The flipside for all of us working in the industry is that this New TV… Continue reading THEME OF THE MONTH: TELEVISION 2.0

DON’T CHANGE THE CHANNEL: TV IN ALL ITS FORMS IS KEY TO REACHING YOUR AUDIENCE

Media buying has traditionally been about blending ingredients together for the perfect marketing mix. But with so many new channels and such fragmented audiences, this age-old recipe is rapidly becoming more difficult to follow. So, what’s to be done? The age of total video TV is complicated these days. In just one household, a family… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WIEMER SNIJDERS, AUTHOR OF THE EAT YOUR GREENS BESTSELLER, SHARED HIS BEST MARKETING KNOW-HOW AT THE TV ON THE MOVE CONFERENCE

Traditionally, early October saw a conference of the Association of Commercial Television intended primarily for advertisers and media agencies. The key topic of the TV ON THE MOVE conference was the TV development in the post-linear era when TV is no longer and will never be just a screen in the living room. This year, AKTV hosted… Continue reading THEME OF THE MONTH: TELEVISION 2.0

ONLINE VIDEO 2019: MEN PREFER FILMS, WOMEN TV SHOWS

When it comes to online video offerings Czech Internet population prefers to watch films and TV shows. Trends in video content consumption, however, vary by age group. “The Internet Video 2019” study conducted by Nielsen Admosphere offers a detailed view of TV through the eyes of the often ignored group of respondents aged 37–51. TV viewers… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TOO MANY STREAMING CHOICES LEADS SOME VIEWERS BACK TO TRADITIONAL TV

Content abounds on streaming services like Netflix, Hulu and Amazon Prime Video. But when viewers are faced with too many choices of what to watch, some end up tuning out.  That’s the main finding from Nielsen’s Total Audience Report from the first quarter of 2019. What some have dubbed the golden age of TV led to… Continue reading THEME OF THE MONTH: TELEVISION 2.0

TRADITIONAL TV IS NOT DEAD

Manatt, Vorhaus Digital Strategy Study Reveals Traditional TV Is Not Dead Despite Continued Online Video Ascendance. Research uncovers surprising trends for the future of cord-cutting, SVOD and esports. Manatt, Phelps & Phillips, LLP, a multidisciplinary, integrated professional services firm, and digital media consulting company, Vorhaus Advisors, today released their inaugural Digital Strategy Study, which analyzes the… Continue reading THEME OF THE MONTH: TELEVISION 2.0

EXPOSING THE BLACK HOLE OF ONLINE VIDEO ADVERTISING

There were lots of interesting things to catch the eye in the Advertising Association/Warc annual adspend figures for 2018 – not least the rapid growth of Broadcaster VOD advertising, up 29% to £390m and forecast to grow at a similar rate for the next two years. Total TV investment was stable year on year at… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHY IT’S TIME TO RE-EVALUATE TV PLANNING

As BARB releases its latest Viewing Report, Wavemaker’s Emma Moorhead discusses how new multiple-screen data is changing the way that agencies plan television. The media industry is in search of the Holy Grail: a single-source measurement of TV viewing across all screens and channels. In 2018, we got one step closer to this with the launch… Continue reading THEME OF THE MONTH: TELEVISION 2.0

HOW TO GET VIEWERS TO HYBRID TV? BLACK WIDOWS, TETRIS AND CANDY CRUSH HELP PRIMA

The red button on the remote control has become one of the most profitable digital services for TV Prima. The number of viewers and time spent with hybrid TV is growing. Viewers willingly pay and fill in questionnaires via HbbTV. So much so that Prima at first considered it a mistake. When Prima TV viewers want… Continue reading THEME OF THE MONTH: TELEVISION 2.0

UK: ONLINE BUSINESSES ARE BIGGEST TV ADVERTISERS

Collectively, online businesses are the biggest category of advertisers on TV in the UK, accounting for almost 15% of total spending via this channel in 2018 and 40% more than the next biggest category which is food. Latest figures from Thinkbox indicate Amazon, in particular, boosted its TV spending by 21% to £60m last year… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHY TV AND DIGITAL ARE THE PERFECT COUPLE

What plays together, stays together. As advertisers and media buyers have flocked to digital advertising, something unfortunate happened: Television advertising, the medium that has always delivered a loyal, attentive audience—and has always been a master brand storyteller—began to get pushed aside for younger, “hipper” alternatives. But now, marketers are realizing what researchers have known all along: Digital… Continue reading THEME OF THE MONTH: TELEVISION 2.0

STUDY THE AGE OF TELEVISION: THE NEEDS THAT DRIVE US

Video is firmly entrenched in our lives.  Whether we’re snuggling on the sofa for an evening of telly or killing time on our mobiles before the bus arrives, the opportunities to watch have never been greater. Back in 2013, we investigated what viewer motivations underpinned the TV we chose to watch.  What drove someone to… Continue reading THEME OF THE MONTH: TELEVISION 2.0

THE NEW LIVING ROOM: TAKING ADVANTAGE OF THE BIG SCREEN

Headlines would suggest that TV is dead, or at least is enduring a slow death. The reality is that TV viewing is very different than what it was three years ago, let alone 10. How we define “TV” is still being debated. Is it the content, device or pipe that presents it to the viewer? But… Continue reading THEME OF THE MONTH: TELEVISION 2.0

A GOLDEN AGE FOR TELEVISION ADVERTISING

Ignore the doom-mongers, writes Ebiquity’s Dr Nick Pugh – here are five reasons why TV is in rude health. Throughout the infancy, childhood, and teenage years of the digital revolution, the obituary of TV has been written time and again. “It’s too slow”, “It’s not interactive enough”, “it’s a medium of monologue not dialogue, so digital… Continue reading THEME OF THE MONTH: TELEVISION 2.0

WHAT WE LEARNT AT FUTURE TV ADVERTISING FORUM CANADA – CONFIDENCE IN TV IS RETURNING

The ad-supported TV industry in Canada is moving fast to provide the data-driven environment that advertisers want, including more defined audience planning and better attribution to prove the value of television buying. The stand-out message from Future TV Advertising Forum 2018 was that Canadian TV has its self-confidence back, with a better product to ‘sell’ to… Continue reading THEME OF THE MONTH: TELEVISION 2.0

AGREEMENT REACHED ON NEW MEDIA SERVICES DIRECTIVE (AVMSD)

EP negotiators and the Bulgarian Presidency of the Council of the EU agreed on substantial rules for audiovisual media services, including digital platforms, on Thursday evening.</strong The revised legislation will apply to broadcasters, but also to video-on-demand and video-sharing platforms, such as Netflix, YouTube or Facebook, as well as to the live streaming on video-sharing… Continue reading THEME OF THE MONTH: TELEVISION 2.0