TheYoung Drummers Competition 2025, held alongside the 31st edition of the Slovenian International Festival of Creativity Golden Drum, knows its young winners. This year's Young Drummers winners are Czech talents Joanna Santarius and Vojtech Vaník from Saatchi & Saatchi Prague, part of Publicis Groupe. Santarius and Vaník worked together on the brief, which was created by combining Golden Drum, Mastercard and a historical reference to the Planica site. They bring a historic victory from Portorož, Slovenia.
"Jump into a World Where Everyone Belongs" was the main brief for the competition, which referred to the legendary ski jumping competition in Planica, Slovenia. It has been held there since 1934 and Mastercard has been supporting it for a long time. The task for young creatives under 30 was to create posters with a reference to the event and the above-mentioned phrase. The young duo was awarded by an international jury consisting of Alexis Champa, Jessica Claar, Bianca Geater, Viktor Shkurba and Adam Zdeb.
Joanna Santarius and Vojtěch Vaník used the typical silhouette of a credit card to connect historical photographs with the present. In a series of three thematic posters, they highlight the acceptance, togetherness and positive aspects of sport. The visuals are complemented by texts emphasising that everyone is welcome in Planica, regardless of their differences.
The winning entry by Joanna Santariusr and Vojtech Vanik; Source. Saatchi & Saatchi
Winning entry by Joanna Santariusr and Vojtech Vanik; Source. Saatchi & Saatchi"We wanted to connect the history of Planica with the present. We used the specific silhouette of the card and accentuated the positive aspects of the sport," says Joanna Santarius, Art Director at Saatchi & Saatchi Prague.
"It was a great experience for us and we liked the brief itself because it opened up the theme of acceptance and inclusion, which we also used in reference to international rivalry in sport," said Vojtěch Vaník, Copywriter at Saatchi & Saatchi Prague.
"For us, this is great news and proof that our young colleagues can produce creative that works not only in the Czech market but also abroad. We are very happy that they are part of our team," adds Lucie Dubová, Business Director of Saatchi & Saatchi Prague.
Source: mediaguru.cz