This year's Forum Media 2025 conference will present five thematic scenes and a number of foreign and Czech speakers.
This year's Forum Media conference will offer five thematic scenes focused on marketing, media, political communication and new technologies. This is the 25th edition of the conference, which is organised by the Marketing & Media weekly. Over 70 writers, political scientists, marketing and media experts and other communication experts from all over the world, including Sweden, Germany, Italy, the UK, the USA and other countries, will share their insights and analyses.
The programme will be opened by Joah Santos, former Global Marketing Director of Unilever, who was behind the Dove "Real Beauty" campaign. He will use the example of the Magnum brand to demonstrate brand building techniques.
Behavioural strategist Roger Hurni, creative director Gabriel Mattar from the Berlin hub of Innocean, and representatives of European Effie award-winning agencies Darren Hawkins from McCann Manchester and Dimitris Savvakos from Ogilvy Greece will also address marketing topics.
This year's shortlist will be announced on the Effie Stage and the SIMAR and ADC "The Best of Creativity" awards will be presented.
The next part of the programme will focus on political communication. The speakers will be Lamia Kamel, who worked as a communication strategist in Egypt, and Alison Dagnes, a political scientist from the USA, who specialises in the topic of political scandals and their treatment in the media.
The generational and media behaviour of young people will be presented by Professor Jessica Piotrowski from the University of Amsterdam, who leads a research programme on digital literacy.
Czech speakers will include Kamil Houska, Director of News and Journalism at TV Nova, who will focus on the use of artificial intelligence in television news, and Matěj Hušek from Seznam.cz, who will present the portal's current plans, including the development of a new social platform.
The programme will also feature a presentation by James Lanham from Coventry University, who will focus on the topic of eroticism in marketing communications, and a number of other local and international guests.
A detailed list of speakers can be found here. More information about the programme and speakers is available here.
Source: mediaguru.cz
