As in 2023, Alza.cz dominated the consumer electronics retail segment from January to December last year. Datart remains in second place, followed by Planeo in third. The top five also includes the brands Smarty and Mironet. The total volume of the category increased by 29% compared to the previous monitored period – January to December 2023. This is according to data from Nielsen's Ad Intel advertising monitoring, which tracks advertising list prices.
Ad Intel advertising monitoring obtains data through independent collection (television, print, radio), declarations by participating entities (OOH sector) and a combination of both approaches (internet).
Source: mediaguru.cz