ALZA INVESTS THE MOST IN ADVERTISING AMONG CONSUMER ELECTRONICS RETAILERS

27. 2. 2026 Alza.cz leads the ranking of advertising investments among consumer electronics retailers.

OF TOYS LAST YEAR, THE LEGO BRAND ADVERTISED THE MOST

10. 2. 2025 In the games and toys segment, Lego was the largest advertiser last year.

WINE BRANDS INCREASED THEIR ADVERTISING INVESTMENTS BY ALMOST 15% LAST YEAR

24. 1. 2025 Compared to previous years, the wine category saw an increase in advertising investment in March last year, primarily in TV advertising.

THE MOST ADVERTISED MUSIC EVENTS ARE HRADY.CZ AND LIVE NATION

19. 7. 2024 In the music events segment, the strongest advertisers are the festival series Hrady CZ and the organiser Live Nation.

BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR

9. 8. 2021 The Association of Television Organisations (ATO) is planning to move TV and video viewing measurement to a higher level. New developments in 2023-2027 should include cross-media measurement. Two research agencies sent their bids to the tender.

AD INVESTMENTS IN MEDIA GREW SIGNIFICANTLY IN MAY

18. 6. 2021 Monitoring for this May reports an almost one-third year-on-year growth in investments in media ad space.