The spot will run on social media, on Czech Television's iBroadcast and in the Aerokina network of friendly cinemas. The main role in the spot is played by actor Tomáš Jeřábek. The creative and concept of the spot was created by the internal marketing team of the Nerudný fest organisation, which organises the Concert for the Future. Martin Řezáč directed the project.
"As with every Concert for the Future, the spot is about bringing together a society that has been disrupted by the recent elections. That's why now is the right time to breathe again, all of us in the same air. We have different opinions, but we live in the same country. And it is in this diversity that our strength and responsibility lies," says the author of the main idea, Martyn Starý.
According to Starý, we need to raise the alarm if someone tramples on these values. "We should not forget that freedom and democracy are not a sure thing and there are all kinds of pressures to gradually weaken them. That is why the spot features a vigorous 'vocamcaď pocamcaď'. There are limits to where political discussion should no longer venture," he explains.
The spot will run from 3 to 17 November on the iBroadcast of Czech Television, one of the main partners of the Concert for the Future, on the social networks of the organiser, its partners and friendly organisations.
The campaign's business card:
- Production Agency: Another Art Factory
- Brand: Concert for the Future
- Client: Nerudný fest
- Deployment: 3 - 17 November 2025
- Scope: Culture and non-profit sector
- Mediamix: online
- Directed by: Martin Řezáč
- Idea maker: Martyn Starý
- Script editor: Hana Grigarcziková
- Project manager: Iva Svobodová
Source: mam.cz