Radiohouse and TV Nova are relaunching the RH 300 Cross project , which will provide regional entrepreneurs with CZK 100 million worth of media support. The aim of the project is to support the growth of small and medium-sized Czech entrepreneurs in the fight against global competition. Regional companies can apply for the project, which is worth CZK 100 million in media support, from 1 September 2025.
RH 300 Cross is a special annual programme for 300 selected regional companies and entrepreneurs. Each participant will receive a cross-media mix that combines traditional radio, new digital broadcasting and television. The offer includes a total of.
- 480 prime time spots on FM
- 480 spots in DAB on the same station
- 480 spots on a family of related DAB radios
- 480 bonus spots in FM (0-24h)
- HbbTV on TV Nova
- online support (digital audio and banners on Radio.cz)
- "The Yellow Book of Brand Building" by Michal Shepherd for free
- free brand and campaign effectiveness research from STEM/MARK.
"We want small regional companies to have the same chances to grow as the big players. The RH 300 Cross program opens those doors for them. Regional entrepreneurs are the heart of our business and we want to invest in their future. Because when technology, media and a clear strategy come together, anyone can really grow. RH 300 CROSS proves it," says Štěpán Ryska, Managing Director of Radiohouse.
"In the brand-building project RH 300 Cross , we are putting in a hundred million kroner worth of space, really all of our broadcast technology including the new DAB and the capacity and know-how of our partners. We have tried to carefully evaluate feedback from previous years and have refined the project to help as many smaller companies as possible," adds Petr Uchytil, Radiohouse's marketing director.
Digital Audio Broadcasting (DAB ) is also fully involved in the project, allowing for more precise targeting of advertising. "DAB brings new quality, better advertising effectiveness and at the same time more environmentally friendly content distribution. In addition, we have ensured that advertising within the Czech Republic is regionally targeted and usable even for smaller businesses," explains Štěpán Ryska.
The programme also includes visual support on TV Nova. "HbbTV advertising formats have proven themselves for regional clients - they are high performance, efficient, and yet simple to use. Thanks to them, even smaller companies can target their customers cheaply and accurately," adds Lubor Burda, director of digital advertising at TV Nova.
The RH 300 Cross project is open to regional entrepreneurs and companies from 1 September 2025 until the end of 2025. The support is then implemented during 2026. The limited limit is for 300 clients who have not yet advertised on radio or TV Nova.
Source: mediaguru.cz