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PF 2025

24. 12. 202424. 12. 2024
The Association of Commercial Television together with ScreenVoice wish you a peaceful holiday season with the ones you love most and a fabulous year 2025.
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THEME OF THE MONTH

  • OLDER
    • ATTENTION
    • BACK TO SCHOOL
    • CREATIVITY
    • EFFICIENCY
    • EMOTIONS IN ADVERTISING
    • ENTERTAINMENT TV FORMATS
    • INNOVATIVE TV FORMATS
    • LOVE FOR TV
    • RECESSION
    • SUSTAINABILITY
    • TARGET GROUP 45+
    • TELEVISION 2.0
    • TRUSTWORTHINESS
    • TV CONNECTS
    • TV MAKES BRANDS FAMOUS
    • TV MAKES YOU WIN
    • TV MEASUREMENT
    • TV SUMMER VIBES
    • YOUNG TARGET GROUP
TV SUMMER VIBES

NEWS

CZECHS CHANGE STREAMING SERVICES MOST OFTEN IN THE REGION AND DOWNLOAD THE MOST

SURVEY: MORE VIEWERS TURN TO STREAMING FOR SPORTS

ISIC: ONLY 40% OF STUDENTS CONSIDER CZECH MEDIA TO BE TRUSTWORTHY

CZECHS LIKE BRAND MASCOTS, BUT THEY DON'T CONVINCE THEM TO BUY

POWER OUTAGE AFFECTS TV VIEWING

ONEPLAY IS FUNDAMENTALLY CHANGING THE MARKET, MORE CONSOLIDATION TO COME, EXPECTS HEAD OF PRIMA JAN MAXA

CZECHS DISLIKE POOR QUALITY AND CONSTANT REPEATS ON TELEVISION


TAGS

advertising brand TV Nova streaming linear television TV Prima VOD efficiency creativity CTV Voyo viewership SVOD AKTV emotions Nielsen program HbbTV attention online Media Club AI OTT ROI Czech television Netflix marketing media sport AVOD investment Christmas addressable television Nova Group FTV Prima Thinkbox series generation Z Super Bowl smart TV

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THE CHRISTMAS BROADCAST ALREADY PLEASES LOVERS OF FAIRY TALES, IT ALSO BRINGS SPECIALS OF POPULAR SHOWS

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CHRISTMAS BROADCASTING WAS DOMINATED BY CZECH TELEVISION WITH 45% SHARE

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ABOUT SCREENVOICE

The ScreenVoice brand was created in 2021 in response to the dynamic evolution of the TV world, total video, marketing and advertising. The aim is to shield the activities of the Association of Commercial Television (AKTV) towards professionals working in advertising, media and marketing, as well as the public interested in media and marketing.

The www.ScreenVoice.cz website offers extensive materials related to the issues of (not only) television advertising, total video, ROI, efficiency, as well as a number of researches, case studies and inspiration neither from Czech Republic either from all around the world.

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