This year marks a symbolic anniversary - 150 years since the first documented use of the word creativity in English. Historian Adolphus William Ward used the term in 1875 in reference to William Shakespeare's "poetic creativity".
Today, the importance of creativity in all sectors, including the media, is unquestionable. According to Sir John Hegarty, who co-authored the report The Business of Creativity, creativity is vital to human progress because it shapes culture, supports business, fosters empathy and gives meaning to human existence.
That's why, on Wednesday 24 September 2025 at 4pm, two of the most renowned experts on the subject of creativity - Orlando Wood and Sir John Hegarty - will join together for a webinar, 'The Case for Creativity', to explore why creativity is vital to the long-term success of business and how brands can recapture the attention of audiences in today's overwhelmed media environment. You'll learn why bold ideas and creative advertising are needed more than ever on TV today, what role emotion, storytelling and compelling scripting play in an advertising-overloaded digital environment, and hear
👉 why companies that invest in creativity get better results than others.
👉 how great ideas, delivered with emotion and fun, can spark real innovation.
👉 why TV remains an unrivalled platform for creative campaigns.
Creative industry legends Orlando Wood and Sir John Hegarty will offer their insight into why creativity is not a luxury, but a necessity for long-term brand success and business growth.
The webinar is FREE, online, on September 24 at 4pm.
Registration is available here.
This free webinar is hosted by The Global TV Group and is open to anyone interested in the intersection of creativity, effectiveness and media.
