The media agency Knowlimits remains at the top of the ranking of media agencies in the Czech Republic according to billings (invoiced advertising volumes) for 2024. This is shown by the updated COMvergence ranking. As in the previous year, OMD took second place in the ranking of individual agencies, with PHD again in third place. They are followed by EssenceMediacom and Carat. Mindshare also ranks among the top six. This is according to the updated ranking available to MediaGuru.cz. The representation of the strongest agencies in the top six remains unchanged.
COMvergence has granted MediaGuru.cz permission to publish the TOP 6 agencies and TOP 3 media agency networks, so we are not publishing the complete rankings.
TOP 6 media agencies for 2024
Source: COMvergence, Media Agency Billings & Market Share, 2024
In terms of networks, Omnicom Media Group (OMD, PHD and Hearts & Science agencies) remains the strongest with a 13% year-on-year increase. According to the ranking, the second largest is WPP Media (Essence Mediacom, Mindshare, Wavemaker, T&P), and the third is, as last year, Publicis Media (Starcom, Zenith, Spark Foundry, Razor, Performics).
TOP 3 media agency networks for 2024
Source: COMvergence, Media Agency Billings & Market Share, 2024
According to COMvergence, the total invoiced volume generated by 23 media agencies on the Czech market reached USD 1.3 billion in 2024 (+11% vs. 2023). The market consists of 20 multinational agencies and three local agencies (Knowlimits, Mindsquared, Médea). The combined share of all media agencies in the advertising market is 78%. The share of digital media in total billings was expected to be 31% in 2024.
The rankings are calculated based on invoicing to clients whose investment in media advertising exceeds USD 100,000 (approximately CZK 2.5 million). This essentially corresponds to the 500 largest advertisers. The shares are calculated for the entire advertising sales market (not just media agencies). Net estimated offline media spending figures are based on Nielsen monitoring for 2024, to which COMvergence applies an 81% reduction across all media. Data on investments in digital media (display, programmatic, online video, search and social) are based on COMvergence's own research and estimates, which consist of using digital shares within the category/client. These percentages are adjusted each year based on information provided by individual agencies.
Media budget shifts announced during the second half of 2024 will affect 2025 billing data. Exceptions are those that took effect before the end of 2024.
Source: mediaguru.cz