IN THE NEW BYZNYS MEDIA RANKINGS, ZENITH TOOK THE TOP SPOT IN THE FIRST HALF OF THE YEAR, FOLLOWED BY OMD AND KNOWLIMITS

23. 9. 2026 | 3 min read According to COMvergence, the Zenith media agency, part of the Publicis Group, recorded the highest volume of new business on the Czech market in the first half of 2026. The transfer of L’Oréal’s budget was a major factor in this.

CZECH ATTENTION STUDY REVEALS SIGNIFICANT DIFFERENCES ACROSS ADVERTISING FORMATS

2. 9. 2026 | 8 min read Viewer attention can vary significantly depending on ad length, position within an advertising break, and the type of advertising format. These are among the preliminary findings of a pilot project by Omnicom Media, the first study in Central and Eastern Europe to measure real-world attention to TV and video advertising in people’s homes.

RECMA: THE MEDIA MARKET GREW LAST YEAR. KNOWLIMITS LEADS OMD AND PHD

20. 8. 2025 | 2 min read Recma also compiled its ranking of media agencies and their overall activity in the Czech market last year.

KNOWLIMITS REMAINS THE LARGEST MEDIA AGENCY, OMNICOM THE LARGEST NETWORK

3. 7. 2025 | 3 min read COMvergence has updated its ranking of media agencies and networks based on client advertising volumes for 2024. Knowlimits remains the largest media agency in terms of volume, while Omnicom Media Group is the largest media agency network.

RAPID GROWTH OF RETAIL MEDIA WILL ALSO BE SUPPORTED BY LINKING WITH CTV ADVERTISING

3. 4. 2025 | 3 min read Shopping directly from the TV screen will soon become a reality, thanks to the rapid growth of retail media and its integration with smart screen advertising (CTV), Duncan Painter said at the OmniConnect conference.

OMNICONNECT: EMOTIONS ARE AN UNTAPPED RESOURCE IN ADVERTISING

3. 4. 2025 | 5 min read Another edition of the OmniConnect conference took place, with high-ranking representatives of Omnicom's network agencies in attendance.

OMD AND PHD HAD THE HIGHEST SHARES IN ADVERTISING INVESTMENTS LAST YEAR

13. 2. 2025 | 2 min read Audit firm Media Strategy presents data as part of its PPA Ranking for the full year 2024.

OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER

30. 9. 2024 | 3 min read Omnicom Media Group introduces a new way of measuring video advertising and translates it into an approach to planning.

STUDY USA: CTV COMMERCIALS DELIVER MORE ATTENTION THAN OTHER DIGITAL VIDEO FORMATS

10. 8. 2024 | 3 min read Yahoo, Omnicom, Amplified Intelligence team up for study. Commercials on connected TV deliver more attention and better business outcomes than other forms of digital video advertising, according to new research.

ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING

30. 5. 2024 | 3 min read Pay per impression and even impression viewability metrics are no longer enough in digital advertising today. The key is the attention the ad gets, writes Zuzana Horáková from Omnicom Media Group.

OMNICONNECT WILL FOCUS ON ATTENTION, KAREN NELSON-FIELD WILL PERFORM

9. 4. 2024 | 3 min read The second edition of the OmniConnect conference will focus on attention and how the attention approach is influencing creativity, communication and media planning.