The Czech brand of premium kitchenware Fabini has also headed to television for the first time. The main face of the spot, which was created over several weeks, is chef Zdeněk Pohlreich. Jan Fabini, the founder of the brand, plays a supporting role.
The spot works with the idea of the deplorable quality of cookware in Czech households and brings an optimal solution in the form of Fabini cookware, which here becomes synonymous with honest everyday cooking. At the end of the spot, there is also a chicken with peach, which is not a favourite of the famous chef.
"We knew from the beginning that we didn't want to do a classic product commercial. We wanted a story about why people love to cook - about the energy, the craft and the food that connects. And Zdenek Pohlreich was the obvious choice. He can name what we do with the right amount of perspective," says Jan Fabini, founder of the brand.
Video
The spots, classic and sponsor, were created in collaboration with creative agency Mark BBDO and IS Production, who helped translate the brand's philosophy into an advertising narrative. "It was a great experience for us. It was the first time we had the opportunity to work with an agency that helped us not only with the concept but also with how to talk about the brand. Thanks to this, we were able to grasp Fabini the way we wanted - honestly, confidently and with an eye for detail," adds Radka Vaculíková, CEO of Fabini.
The ad continues the brand's long-standing commitment to show that quality kitchen equipment can be functional, aesthetic and affordable.
Credits
- Client
- Agency: Mark BBDO
- CreativeDirector:Martin Mareš
- Copywriter/Ideamaker: Lucie Bax Trefilová
- Account Director: David Horák
- Production/Postproduction: IS Produkce
- Executive Producer: David Polcar
- Director: David Chvátal
- AD: Filip Holec
- DOP: Michal Bouška
- Lights: Hexar
- Grip: Luděk Hynek
- Set designer: Nina Fojtíková
- Props: Studio 10
- Foodstyle: Marek Všetečka
- Sound Studio Voiceover: Mixpoint
- Photographer: Jakub Koutný
- Camera rental: Rentalia
- Head of Postproduction: Eva Solanská
- Edit: Peter Mikušinec
- Compositing: Martin Mikel
- Coloring: Filip Hostýnek
- Sound: Petr Leško
Source: mediaguru.cz