The share of delayed viewing in total TV viewing in the Czech Republic last year was 12.5%, exceeding the average length of delayed viewing in Europe. This was 10%. This was announced by the domestic professional Association of Television Organisations (ATO) on the occasion of People Meter Day, which falls on 2 June. However, most television programmes (87.5%) in the Czech Republic are still watched at the time of broadcast (i.e. live). This year, the share of delayed viewing of domestic television stations is around 13% (for the 15+ target group).
Data from the annual report of Glance, which includes Czech television measurement, show that even in 2024, Czechs maintained a strong relationship with their television screens and even watched more than the average European, the ATO added. In 2024, the Czech Republic had an average TV viewing time in the target group 4+ of over three hours per day (approx. 3 hours and 15 minutes), while the European average for the same year was 3 hours and 6 minutes.
Globally, based on aggregated data from 86 countries, it was found that people spent an average of 2 hours and 19 minutes watching television per day. The most avid television viewers are in Africa, watching an average of 3 hours and 48 minutes of television per day. They are followed by South America, the Middle East and Europe, which recorded an average of 3 hours and 6 minutes of television viewing per day. At the opposite end of the spectrum is Oceania, where daily TV viewing time is half that of Europe. Viewing figures in Europe are therefore well above the global average.
Source: ATO
Source: ATOGlobally, viewers prefer series, entertainment programmes and sports broadcasts. Some programme formats are successful in many countries. One example is the dance competition ‘Dancing with the Stars’ (known as ‘Strictly Come Dancing’ in the UK and ‘StarDance’ in the Czech Republic). Globally significant sporting events such as the European Football Championship, the Olympic Games in Paris and, most recently, the Ice Hockey World Championship are also very popular.
Television viewing figures have been measured electronically in the Czech Republic since 2 June 1997. The research agency Nielsen is responsible for implementing the current project, which is now in its sixth year. The implementer has been providing high-quality, methodologically sound measurements for ATO for a long time, using the latest global research standards. In the Czech Republic, 1,900 households are involved in the panel measurement, whose composition corresponds to the structure of the population. The first Czech people meter project ever had a panel of 660 households.
As part of the daily cross-platform project for electronic audience measurement and content consumption (PCEM), more than 60 TV stations are now monitored. The Czech TV meter project is unique in that the smallest time interval for which TV viewing is reported is one second. In most other countries, such as neighbouring Slovakia, Poland and Germany, data is available at minute intervals.
Source: mediaguru.cz