DELAYED TV VIEWING IS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE

4. 6. 2025 | 3 min read Data shows that the percentage of delayed TV viewing in the Czech Republic is higher than the European average.

PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING

17. 1. 2022 | 11 min read Prima Group and Nielsen Admosphere have launched a combined measurement of TV and online video advertising. Aggregate data on Prima TV viewership not only on TV screens but also on other platforms on which Prima delivers content is available in Adwind Kite software.

PEOPLEMETER CELEBRATES: BOXES HAVE BEEN MEASURING WHAT CZECHS ARE LOOKING AT FOR ALMOST 25 YEARS!

23. 6. 2020 | 2 min read The measurement of TV viewership using peoplemeters is celebrating 23 years in the Czech Republic. Thanks to a small device connected to the TV, viewers can tell TV stations what programmes they want to watch.

5 WAYS CORONAVIRUS IS CHANGING OUR VIEWING HABITS

25. 3. 2020 | 5 min read What has changed in how people consume media, and what does it mean for advertisers?