In 2024, the monthly amount spent on pay TV exceeded CZK 400 for the first time. Thanks to catch-up viewing and the ability to skip adverts, IPTV has already won over half of all TV viewers.
The average monthly amount that TV viewers spend on services provided by satellite, cable or IPTV operators rose to CZK 424 per month in the second half of last year. This is according to new data from the Atmedia index.
‘In 2024, the monthly amount spent on paid TV exceeded CZK 400 for the first time. Before that, it had stagnated at around CZK 390 per month for several years,’ said Atmedia managing director Michaela Suráková, adding that several players raised their prices last year.
A total of 49% of viewers aged 15–69 used IPTV or cable TV last year. IPTV is thus the most widely used platform for receiving television broadcasts. It has surpassed satellite TV and terrestrial digital broadcasting.
Research by Atmedia index also shows that the growing IPTV and cable TV market is dominated by the three largest mobile operators on the Czech market – O2 with O2 TV (now Oneplay), T–Mobile with Magenta TV and Vodafone with Vodafone TV – together covering approximately two-thirds of the market.
According to 48% of pay TV viewers, the biggest benefit of pay TV is the ability to watch TV programmes on demand. Approximately one third of pay TV viewers (32%) appreciate the ability to watch TV content not only on their TV, but also on their PC, tablet and mobile phone. A similar number of viewers (31%) praise the option of watching TV content on multiple devices simultaneously. Another reason mentioned is the option to skip adverts, which is cited by 31% of pay TV viewers.
"Although 30% of pay TV users still appreciate the ability to watch TV channels that are not available in digital terrestrial broadcasting, this is no longer one of the main reasons why they pay for these services. The benefits that reflect the ability to watch TV content anytime, anywhere, regardless of broadcast time or device type, are coming to the fore," explains Suráková.
You can download: Atmedia Infographics Paytv
Source: mediaguru.cz
