The spot is intended primarily for the online environment, but will also appear in Czech cinemas.
After the launch of the new website and the launch of its own booking system, the Amazing Places travel project is coming up with its first video campaign. The campaign titled "When it's amazing, you don't want to leave" was directed by Biser A. Arichtev, the theme and creative work was prepared by agency Jinej Gang. The spot stars Veronika Arichteva, Klára Oltová, Jakub Žáček, Biser Arichtev, Anna Vítková and Oliver Olt.
"We imagined a situation when you are in one of the breathtaking places and suddenly your reservation ends. What do you do? We invented a family who, with the help of great hiding places and camouflages, lives in such a place when they should have left long ago. And into this situation comes the beautiful Veronika Arichteva. The plot is there and let the audience judge the result," says Ondřej Hübl, head of the entertainment and education centre of the Jinej Gang agency.
The spot is intended primarily for the online environment, but will also appear in Czech cinemas. The video campaign starts on 29 September. "The promotion will run throughout the autumn. It will be linked to our new website and booking system. We have prepared different footage and several bumpers. We are counting on making maximum use of our social media channels Instagram, Facebook and of course YouTube," says Klára Honzíková, who is in charge of marketing at Amazing Places.
Source: mediaguru.cz
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