ZLATÝ KLINEC: GRAND PRIX OF SLOVAK ADVERTISING GOES TO NOVEMBER 17 CAMPAIGN

The Slovak Zlatý klinec competition has announced the winners of its 2026 edition. The Grand Prix went to the Ďakujeme 17. novembru campaign by Made by Vaculik. Telekom became the most successful advertiser, while MUW Saatchi & Saatchi retained its Agency of the Evening title.

The Zlatý klinec competition once again recognised the most creative work produced in Slovak advertising over the past year. Here are the complete results.

Grand Prix for November 17

The Zlatý klinec 2026 jury also awarded the Grand Prix, something it does not do every year. The special award for exceptionally creative, innovative, original and technically outstanding work went to the Ďakujeme 17. novembru project, created by Made by Vaculik and commissioned by the agency's founder, Juraj Vaculík. The digital campaign, centred around Instagram Collab posts, transformed the Day of the Struggle for Freedom and Democracy into a “Day of Respecting Different Opinions”. The agency approached competitors from various areas of business: “On social media, competing brands became co-authors, while in the physical world they gave each other access to their own media to spread the message of November '89, because some things are more important than business,” the agency said in its Zlatý klinec entry.

Gold-winning campaigns

Made by Vaculik also scored with its Ďakujeme 17. novembru project in the Campaign category, where it won a Gold Award.

A total of four Gold Awards were presented in the Campaign category. Istropolitana Advertising won one for the integrated Poniky vs. Braväcovo campaign for betting company Niké, featuring two teams from the seventh-tier football league with a powerful desire to win.



A Gold Award also went to MUW Saatchi & Saatchi for the digital Daj odber campaign for clients Slovak Telekom, T-Mobile CZ, Národná transfúzna služba SR and Český červený kríž. The Deutsche Telekom Group companies joined forces with blood transfusion centres and influencers. “Right inside the donation centres, we built faithful replicas of the studios used by well-known Slovak and Czech creators, who revealed at the end of their videos that they were not sitting at home, but in a donor chair. With a needle in their arm, they encouraged people to ‘subscribe’ – this time, however, not to them, but to blood donation centres,” the agency said in its entry. In addition to Slovakia, the campaign also ran in the Czech Republic, where it was adapted by Triad.



The Bunker Kit campaign for non-profit organisation Post Bellum also won a Gold Award. It was created by Free Andy in collaboration with Wordin. They produced a child-friendly book about the Slovak National Uprising which, according to the agency, sold out within a month and contributed to Post Bellum's most successful fundraising campaign ever.

Winning client and agencies

The most successful client at Zlatý klinec 2026 was Telekom, which took home the Client of the Evening award. It scored in several categories; in addition to the Daj odber campaign, its campaign promoting the recycling of unwanted devices, Šuflík, its Click Security protection against online threats in the Najnebezpečnejší dotyk campaign, and other Telekom ads also received awards.

Stratégie magazine reported that after all points had been totalled, Juraj Vaculík ranked second among advertisers and Post Bellum third.

Stratégie also published the ranking of the most successful agencies. The Agency of the Evening at Zlatý klinec 2026 was MUW Saatchi & Saatchi, which also won a year ago. This time, its work for Telekom was particularly successful, while campaigns for OZ Vagus, VÚB banka, Red Bull and others also received awards.

The second most successful agency at Zlatý klinec 2026 was This Is Locco, with Made by Vaculik in third place. Among other work, This Is Locco created campaigns for Heineken, Nadácia otvorenej spoločnosti, Svetielko nádeje, O2 Slovensko, insurer Dôvera, Kaufland and other clients. In addition to its own project marking November 17, Made by Vaculik also scored with work for Orange. Complete agency ranking.

Awards for Uličný, Kuvik and Partyš

The Zlatý klinec jury also honoured individuals. Rastislav Uličný of MUW Saatchi & Saatchi was named Advertising Personality, the Filip award for contribution to creativity in advertising went to Jakub Kuvik, also of MUW Saatchi & Saatchi, and Czech director Marek Partyš received the Art Prix for a “unique artistic achievement”.

The chairs of the individual juries were Jakub Kuvik (Classic), Braňo Mladý of MullenLowe GGK (Craft), Daniel Vachuna of This Is Locco (Engagement) and Milan Bielik of Made by Vaculik (Campaign).

The Zlatý klinec competition is organised under the auspices of Klub reklamných agentúr Slovenska, Art Directors Club Slovakia and Stratégie magazine.

Zlatý klinec 2026 – results

VISUAL CATEGORY
Gold Award

• Najobľúbenejšia prestávka cyklistov – This Is Locco for Heineken Slovensko
• Deň a noc lekárov – MUW Saatchi & Saatchi for Telekom
• Nech to zavesíte hocikam – Wiktor Leo Burnett for client Škoda Auto Slovensko

Silver Award not awarded
Bronze Award

• Adela sa ešte nevečerala – Mannschaft for Silné reči
• Skutočný street food – MUW Saatchi & Saatchi for OZ Vagus
• Vianoce spájajú – Istropolitana Advertising for Möbelix Slovensko a Česká republika
• 5GG – MUW Saatchi & Saatchi for Telekom
• Objav tortilly Fit – Istropolitana Advertising for Úsovsko SK
• Rakety aj mráz – This Is Locco for client Nadácia otvorenej spoločnosti

OUT OF HOME CATEGORY
Gold Award

• Ďakujeme 17. novembru – Made by Vaculik for client Juraj Vaculík, F.O.

Silver Award

• 5Gaming chairs – MUW Saatchi & Saatchi for Telekom
• Cityringlight – This Is Locco for O2 Slovensko

Bronze Award

• B-Board – MUW Saatchi & Saatchi for Telekom, Red Bull
• Nezahadzujte svoje 2 % do koša – Call Crispy for client Pes v núdzi

CRAFT CATEGORY
Gold Award

• Odpočinohra – This Is Locco for client Nadácia otvorenej spoločnosti
• Bunker Kit – Free Andy for Post Bellum
• Najnebezpečnejší dotyk – MUW Saatchi & Saatchi for Telekom
• Šuflík – MUW Saatchi & Saatchi for Telekom
• Bunker Kit – Free Andy for Post Bellum
• Podpora v každej sekunde – MullenLowe GGK for Tipos
• Real Listening Age – This Is Locco for client Dôvera zdravotná poisťovňa

Silver Award

• Týždeň vie zmeniť veľa – Istropolitana Advertising for .týždeň
• Skipni FOMO – MUW Saatchi & Saatchi for client VÚB banka
• Krásne vlasy so šťastným koncom – This Is Locco for Bloom Robbins
• Bunker Kit – Free Andy for Post Bellum
• Najnebezpečnejší dotyk – MUW Saatchi & Saatchi for Telekom
• Hesso je mäso – applepie for Tauris
• Odpočinohra – This Is Locco for client Nadácia otvorenej spoločnosti
• Šuflík – MUW Saatchi & Saatchi for Telekom

Bronze Award

• Hesso je mäso – applepie for Tauris
• Kultúra+ – Triad for client Otvorená kultúra!
• Odpočinohra – This Is Locco for client Nadácia otvorenej spoločnosti
• Špecialita – This Is Locco for Kaufland Slovensko
• Skipni FOMO – MUW Saatchi & Saatchi for client VÚB banka
• Kultúra+ – Triad for client Otvorená kultúra!
• Poniky vs. Braväcovo – Istropolitana Advertising for Niké
• Špecialita – This Is Locco for Kaufland Slovensko

DESIGN CATEGORY
Gold Award not awarded
Silver Award

• Druhá zmena – MullenLowe GGK for Baumit Slovensko

Bronze Award

• Vytrhni psa z núdze – Call Crispy for client Pes v núdzi
• Offline shopping is the new luxury – Wiktor Leo Burnett for Aupark
• Prezúvací lístok – Istropolitana Advertising for Opel Slovensko

AUDIO CATEGORY
Gold Award

• Real Listening Age – This Is Locco for client Dôvera zdravotná poisťovňa

Silver Award not awarded
Bronze Award

• Meno medzi sklármi – Wiktor Leo Burnett in collaboration with SKPR Strategies for Lidl Slovenská republika
• Snehulinka – Made by Vaculik for Orange

FILM CATEGORY
Gold Award

• Šuflík – MUW Saatchi & Saatchi for Telekom
• Chráňte sa otázkou za milión – Triad for O2
• Otvor, Joshua, som dole – MullenLowe GGK for Nota Bene

Silver Award

• Najnebezpečnejší dotyk – MUW Saatchi & Saatchi for Telekom
• Poniky vs. Braväcovo – Istropolitana Advertising for Niké
• Špecialita – This Is Locco for Kaufland Slovensko
• Tlačovkové hooky – Mannschaft for client 360tka
• LIFEBEATS – Istropolitana Advertising for Slovenský Červený kríž
• Odpočinohra – This Is Locco for client Nadácia otvorenej spoločnosti
• Spolu nie sme bezbranní – Made by Vaculik for Orange

Bronze Award

• Čerešne – Kreatívna Dvojica for Novartis
• Offline shopping is the new luxury – Wiktor Leo Burnett for Aupark
• Skutočný street food – MUW Saatchi & Saatchi for OZ Vagus
• EÚ chráni bryndzu – This Is Locco for Zastúpenie Európskej komisie na Slovensku
• Ideme žiť – This Is Locco for Svetielko nádeje
• Bunker Kit – Free Andy for Post Bellum
• Hovoriť o duševnom zdraví nie je slabosť, ale sila! – Mannschaft for client Liga za duševné zdravie

INTERACTIVE & MOBILE CATEGORY
Gold Award

• Daj odber – MUW Saatchi & Saatchi for clients Slovak Telekom, T-Mobile CZ, Národná transfúzna služba SR, Český červený kríž

Silver Award

• Ďakujeme 17. novembru – Made by Vaculik for client Juraj Vaculík, F.O.
• Real Listening Age – This Is Locco for client Dôvera zdravotná poisťovňa
• Daj odber – MUW Saatchi & Saatchi for clients Slovak Telekom, T-Mobile CZ, Národná transfúzna služba SR, Český červený kríž
• Najsilnejšia zbraň v hre – Made by Vaculik for Orange

Bronze Award

• Perfect Fit – Istropolitana Advertising for Möbelix Slovensko a Česká republika
• Ideme žiť: Párty, ktorá nebola – This Is Locco for Svetielko nádeje
• Kultúra+ – Triad for client Otvorená kultúra!

MEDIA CATEGORY
Gold Award not awarded
Silver Award

• 5Gaming chairs – MUW Saatchi & Saatchi for Telekom

Bronze Award

• Cityringlight – This Is Locco for O2 Slovensko
• B-Board – MUW Saatchi & Saatchi for Telekom, Red Bull
• Kremlin Holiday Hits – This Is Locco for Zastúpenie Európskej komisie na Slovensku
• Nezahadzujte svoje 2 % do koša – Call Crispy for client Pes v núdzi
• Poniky vs. Braväcovo – Istropolitana Advertising for Niké

BRAND ENGAGEMENT & EXPERIENCE CATEGORY
Gold Award

• Ideme žiť: Párty, ktorá nebola – This Is Locco for Svetielko nádeje
• Kultúra+ – Triad for client Otvorená kultúra!
• Odpočinohra – This Is Locco for client Nadácia otvorenej spoločnosti

Silver Award

• Real Listening Age – This Is Locco for client Dôvera zdravotná poisťovňa

Bronze Award

• Poniky vs. Braväcovo – Istropolitana Advertising for Niké
• Meno medzi sklármi – Wiktor Leo Burnett in collaboration with SKPR Strategies for Lidl Slovenská republika
• Skutočný street food – MUW Saatchi & Saatchi for OZ Vagus
• Prezúvací lístok – Istropolitana Advertising for Opel Slovensko
• Rakety aj mráz – This Is Locco for client Nadácia otvorenej spoločnosti

CREATIVITY IN PR CATEGORY
Gold Award

• Ďakujeme 17. novembru – Made by Vaculik for client Juraj Vaculík, F.O.
• Bunker Kit – Free Andy in collaboration with Wordin for Post Bellum

Silver Award

• Chráňte sa otázkou za milión – Triad for O2
• Poniky vs. Braväcovo – Istropolitana Advertising for Niké

Bronze Award

• Pomôžte talentom dostať sa do dresu – Yolka Agency in collaboration with SKPR Strategies for Divé Maky
• Pochod za Vilyho – Róbert Slovák a jeho priatelia for Inštitút myológie
• Poniky vs. Braväcovo – Istropolitana Advertising for Niké

CAMPAIGN CATEGORY
Gold Award

• Poniky vs. Braväcovo – Istropolitana Advertising for Niké
• Daj odber – MUW Saatchi & Saatchi for clients Slovak Telekom, T-Mobile CZ, Národná transfúzna služba SR, Český červený kríž
• Ďakujeme 17. novembru – Made by Vaculik for client Juraj Vaculík, F.O.
• Bunker Kit – Free Andy in collaboration with Wordin for Post Bellum

Silver Award

• Chráňte sa otázkou za milión – Triad for O2
• Ideme žiť – This Is Locco for Svetielko nádeje
• Týždeň vie zmeniť veľa – Istropolitana Advertising for .týždeň

Bronze Award

• Čerešne – Kreatívna Dvojica for Novartis
• Skutočný street food – MUW Saatchi & Saatchi for OZ Vagus

ESG CATEGORY
Gold Award

• Bez servítky a bez domova – MUW Saatchi & Saatchi for OZ Vagus
• Ďakujeme 17. novembru – Made by Vaculik for client Juraj Vaculík, F.O.

Silver Award

• Šuflík – MUW Saatchi & Saatchi for Telekom
• Daj odber – MUW Saatchi & Saatchi for clients Slovak Telekom, T-Mobile CZ, Národná transfúzna služba SR, Český červený kríž
• Chráňte sa otázkou za milión – Triad for O2

Bronze Award

• Bunker Kit – Free Andy in collaboration with Wordin for Post Bellum
• Ideme žiť – This Is Locco for Svetielko nádeje

Agency of the Evening

• MUW Saatchi & Saatchi

Client of the Evening

• Telekom

Advertising Personality

• Rastislav Uličný

Filip

• Jakub Kuvik

Art Prix

• Marek Partyš

Grand Prix

• Ďakujeme 17. novembru – Made by Vaculik

Source: mediaguru.cz