What you will find in the article:
- Prima Group’s new TV idents for the autumn season
- Linking well-known personalities with the Prima brand’s visual identity
- Use of physically built sets instead of digital effects
- Short brand spots featuring music composed specifically for the concept
- Part of Prima’s autumn programming and communications campaign
The Prima Group has launched new on-air identifiers for the autumn season. The short brand spots, which have been appearing on air since 23 August, link well-known television personalities with the visual identity of the Prima brand.
The new concept is based on the five letters of the name ‘Prima’, which have become the main visual element of the individual on-air graphics. The channel has decided to use physically constructed sets rather than digital effects or generative artificial intelligence. Presenters and actors interact directly with them in the individual spots.
“TV identifiers are essentially brand markers in the form of short spots that remind viewers which channel they are watching and which personalities are associated with it. The idea was simple – to link our faces with our brand,” said Pavel Brázda, Creative Director of the Prima Group.
According to the broadcaster, the aim of the new identifiers is to emphasise visual simplicity, clarity and the connection between the brand and its personalities. Each spot is based on a short acting sketch and is complemented by music created specifically for this concept. The individual identifiers have their own arrangements, but retain a common musical theme.
The new identifiers will feature news and current affairs presenters, personalities from entertainment programmes and actors from TV series. Viewers will see , for example , Eva Perkausová, Roman Šebrle, Vojta Kotek, Zdeněk Pohlreich, Libor Bouček, and the presenters of the reality show *Are You The One? Česko*, Gabriela Gášpárová and Petr Havránek.
The new on-air graphics are part of the Prima Group’s autumn programming and communications campaign. Alongside these, the channel is also launching new programmes and series for the autumn season.
Source: mediaguru.cz