Wallid Chamak, a representative of CNN International Commercial, described CNN Prima News as one of the most successful projects in the field of international cooperation.
According to the management of the FTV Prima group, the CNN Prima News project now goes beyond the scope of a traditional television station and operates as a multi-platform service reaching audiences across television, online platforms and social media. A key factor in its development is the changing behaviour of the audience. This was stated by Lukáš Kubát, CEO of FTV Prima, at the start of the second annual Money, money, money conference, which CNN Prima News is hosting at its headquarters on Monday.
“Today, the viewer decides how the media transforms. They are not merely passive recipients, but actively choose when and where to watch content. That is why we treat content as a product and create various formats, ranging from television broadcasts to podcasts and short videos on social media,” said Kubát.
According to him, the media market is governed by the principle of “money follows attention”, meaning that investment follows audience attention. This forces the media to expand distribution into digital channels and build broader content ecosystems that combine linear broadcasting with online platforms.
The strategic partnership with CNN also plays an important role in the project’s development. Wallid Chamak, a representative of CNN International Commercial, described CNN Prima News as one of the most successful projects within the framework of international cooperation.
“In just six years, they have managed to build a strong brand in a competitive environment. Credibility is key – without it, no news outlet can function today,” said Chamak. He also highlighted the emphasis on creative formats and the ability to reach audiences across platforms.
CNN Prima News’s share of the television market is targeting the 3% mark in the over-15s demographic, it was further reported. CNN Prima News demonstrated its reach across the population by reaching 6.7 million people across television, the internet and social media during its pre-election coverage.
Source: mediaguru.cz
