MICHAL PROKEŠ TO HEAD TV NOVA COMMUNICATIONS. BARBORA DLABÁČKOVÁ LEAVES

The communications team at TV Nova is undergoing changes. Barbora Dlabáčková is leaving its management, and Michal Prokeš is taking over.

Michal Prokeš, who has managed Nova Group's Product PR for the past four years, is now at the helm of TV Nova's corporate and product communications. He will be responsible for corporate and product communication strategy, media relations and the further development of PR activities across the company. In connection with the reorganisation of the marketing department, Barbora Dlabáčková, the current head of corporate communications, is leaving the Nova Group.

"The company's goals, strategies and the paths to achieving them are undergoing a thorough review across the Nova Group. As a result, the company has taken steps to streamline and optimise its marketing activities. I believe that these changes will contribute to the further development of the brand and an even more intense focus on the viewer," said Jakub Folauf, Marketing Director at TV Nova. "As part of the restructuring of the marketing department, individual agendas are being moved or merged," he added, thanking Barbora Dlabáčková for her many years of contribution and dedication.

Michal Prokeš is a graduate of J. E. Purkyně University and gained his professional experience in PR and communications first at the Native PR agency. He worked for seven years at Czech Television in various positions, including Head of Communications and External Relations, and subsequently led communications at the Česká spořitelna Foundation. Since 2021, he has been working at TV Nova, where he has held the position of Head of Product PR. In 2025, he tried his hand at creative producer and was behind the series Studna.



Barbora Dlabáčková joined TV Nova's communications department in 2020 as Senior PR Manager. After two years, she moved to the position of Head of Communication at TV Nova. In addition to external communications and all PR, she was also responsible for internal communications, events and trade marketing. Her work was recently recognised with a nomination for Spokesperson of the Year 2025 in the private sector in an industry PR competition organised annually by ASCOPA. Last year, the TV Nova team took second place in the same competition in the PR Team of the Year category.

Source: mediaguru.cz