Half of the entries made it to the final of the Effie advertising effectiveness competition. The winners will be announced in December.
The finalists of the Effie advertising effectiveness competition were announced at this year's Forum Media conference. Out of 117 entries, 54 made the shortlist. The list of finalists was unveiled by AKA President Petra Jankovičová. She pointed out that the number of submitted works was higher this year than last year. Most entries went to the Activation Marketing category, followed by Sports Marketing and the new category Postitive Change.
The agency VML Czechia collected the most nominations, while Česká spořitelna was the most successful among the sponsors - four of its projects received nominations.
In total, there are 21 categories. The winners will be announced at a gala event on 10 December.
An overview of the shortlisted works can be found here.
Source: mediaguru.cz
