Source: Freepik.com
FOREIGN NEWS NEWS SHORT READ

PETS WIN FOR BRANDS IN 2022’S MOST LIKEABLE TV ADS

4. 1. 20234. 1. 2023

Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year.


Data from iSpot’s Creative Assessment survey reveals pet-centric ads were a hit, with Chewy.com, PetSmart and Chevy’s cat-focused “Walter in Winter” all among the top 10 by likeability score. Additionally:








Also thie fact were mentioned as important:


  • Humor was (naturally) a hit, as brands like M&M’s and Frito-Lay showed in popular spots last year.









  • CPG brands (Dawn, McCormick) found success with ads focused on practicality and products.






  • As always, delicious food gets consumers interested — seven of the top 20 TV ads by likeability in 2022 were from QSR or casual dining brands.


Source: iSpot


Some top-level findings for 2022 include:

  • 11,455 brands across 181 industries invested in TV advertising across linear and streaming with 276k new TV ad creatives cataloged in 2022.

  • Impressions to TV advertising decreased by 3.5% but still delivered more than 8 trillion impressions consisting of ad plays for at least three seconds on a TV.

  • Linear delivered 2.27 million minutes of advertising and 5.76 million ad airings.

  • Viewers that stayed on an ad for more than three seconds were likely to let the ad run entirely, especially among the big 4 broadcast networks (ABC, CBS, NBC, Fox) which all achieved 98% ad completion rates for the year.

  • Spanish-language ad impressions climbed 3.13% year-over-year.

  • Sports viewing drove the top national ad deliveries with NFL (6.55%), College Football (3.1%) and NBA (2.2%) and College Basketball (1.78%) owning four of the top five slots.

  • By genre, News and Information programming accounted for 11.7% of ad impressions, followed by Morning Shows (9.5%) and Reality (8.52%).

  • Network promos account for 13.4% of ad impressions, Quick Service Restaurants representing just under 5%, followed by automakers (3.8%).


The full report is available here.

Source: tvrev.com

Loading more ...