For many decades television has been an integral part of our life. With the development of technology, there were also evolving the formats that television offers to the viewers. Also the forms in which TV presents them is continuously changing. In the world of total video, there are more and more possibilities how and where to watch TV. Whether it is live broadcast, time-shift or streaming, wheater its in any location thanks to mobile TV or on a big screen at home.
According to Nielsen Admosphere research, LSS 2020, up to 62% of TV viewers say they prefer to watch TV with someone else (family, friends, etc.). The proportion of men and women is the same and the older age group is most in line with this declaration.
The living room is the right place where the television becomes the centre of family entertainment and where the TV screen connects our daily lives in good times but also in times of crisis.
In ScreenVoice magazine, we bring you a summary of the role that television has played in the presentation of brands during the pandemic. And in the selection of articles below, we bring you those, that mention, how television can bring our society together again.
PREVIOUS THEMES OF THE MONTH
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THE WINTER OLYMPICS ARE STARTING, AND PARTNERS ARE FINE-TUNING THEIR COMMUNICATIONS
6. 2. 2026The 2026 Winter Olympics in Milan and Cortina will officially begin on the evening of Friday, 6 February. They will also bring with them advertising campaigns from Olympic partners. These partners have been communicating their connection to the Olympics in the media for several weeks and are also preparing to participate in the Olympic Festival.… Continue reading THEME OF THE MONTH: TV CONNECTS
THE MOST EFFECTIVE SUPER BOWL COMMERCIALS, RANKED BY VIEWERS
4. 2. 2026The top 10 Super Bowl ads of the past five years and why they work, according to System1. Every year, about 60 brands spend millions—in 2026, up to $10 million— to advertise in the Super Bowl. They try to shock, delight, surprise, confuse, and inspire the upwards of 127 million-strong audience in the hopes that… Continue reading THEME OF THE MONTH: TV CONNECTS
A NEW LOOK FOR MEDALS. THE CZECH PARALYMPIC COMMITTEE UNVEILS ITS MODERN VISUAL IDENTITY AND LAUNCHES ITS CAMPAIGN FOR THE GAMES
2. 2. 2026In exactly 32 days, the flame will be lit and the Winter Paralympics will begin in Italy. The Czech team will enter the games with a new look: a communication campaign based on black humour, a completely redesigned visual identity and an expanded partner structure. To prepare the campaign, the Czech Paralympic Committee (ČPV) joined… Continue reading THEME OF THE MONTH: TV CONNECTS
CZECHS MAINLY WANT TO WATCH THE WINTER OLYMPICS ON TELEVISION, WITH ICE HOCKEY AND BIATHLON PROVING MOST POPULAR
30. 1. 2026Czechs want to watch the Winter Olympics mainly on television, with younger people preferring social networks and streams more than older people, according to research by ResSolution Group for MediaGuru.cz. Television remains the main medium for watching the upcoming Winter Olympics in Milan and Cortina among Czech viewers. According to research by ResSolution Group for… Continue reading THEME OF THE MONTH: TV CONNECTS
WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING
26. 1. 2026This year’s Super Bowl ad lineup tilts decisively toward star power and humor over heartstring-pulling narratives, continuing a trend that has reshaped the game’s advertising tone in recent years. Many confirmed spots feature A-list talent: Keegan-Michael Key and Danny McBride (State Farm), Adrien Brody (TurboTax), Matthew McConaughey and Bradley Cooper (Uber Eats) among them. Comedy… Continue reading THEME OF THE MONTH: TV CONNECTS
HOW TO EXTEND THE LIFE OF SUPER BOWL ADS
25. 1. 2026Read about creating messages that resonate with consumers well beyond the Big Game. Super Bowl advertising is a major test of creative effectiveness. It commands extraordinary investment and attention, yet the lessons that matter most aren’t about one night of buzz; they’re about consistent, brand‑building that works both in the moment and afterward for an… Continue reading THEME OF THE MONTH: TV CONNECTS
YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX
22. 1. 2026For a short time during the Super Bowl, everyone is paying attention to the same thing. Reporters, creators, athletes and brands all show up knowing that the story won’t be confined to the field. “It’s the one time that media seem to let their guard down and let brands have a voice,” said Bret Werner,… Continue reading THEME OF THE MONTH: TV CONNECTS
SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE
17. 1. 2026The biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to specifically coexist with the Super Bowl. Those that do—like Rocket Mortgage and Uber Eats in 2025—can reap enviable rewards. Brands must keep in mind: this game is the pinnacle for two… Continue reading THEME OF THE MONTH: TV CONNECTS
STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES
15. 1. 2026While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports While recent media coverage has promoted Amazon Prime Video’s January 10 NFL playoff matchup between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform, a new study by the… Continue reading THEME OF THE MONTH: TV CONNECTS
STUDY USA: 60% OF TV TIME SPENT VIEWING STREAMING CONTENT
30. 10. 2025Sports remains strong for linear broadcasters, but streaming platforms are challenging their status. Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the findings of a Samba TV market report. The report, “The State of Streaming U.S. Market Q4 2025,”… Continue reading THEME OF THE MONTH: TV CONNECTS
“GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY
29. 10. 2025Pojď! (Go!) This Word rings out from stadiums and living rooms when fans wish Czech athletes well. But also an inner voice that reminds everyone why it makes sense to move regularly, even if it sometimes means overcoming laziness or adversity. It is with this double meaning that the Czech Olympic Team’s campaign for the… Continue reading THEME OF THE MONTH: TV CONNECTS
STRATEGICKÝ POSUN K REALITY SHOW MÁ TV ÓČKO PŘINÉST NOVÉ PŘÍJMY
29. 10. 2025Zásadním krokem televize Óčko je přeorientování programové nabídky, která má zajistit vyšší sledovanost i nové příjmy z prodeje reklamního času. Strategická změna programové nabídky směrem k reality show formátům je jedním z kroků televize Óčko k vylepšení hospodářských výsledků. Vedle toho podniká úsporná opatření, především v oblasti režijních nákladů, navyšuje zásah v onlinu a na… Continue reading THEME OF THE MONTH: TV CONNECTS