Television has been a companion to generations for more than seventy years. It evolves just like the world around us. Despite this, it remains true to its mission of bringing stories, emotions, and information, but it is also constantly looking for new ways to reach viewers in a changing digital world and adapting to changing viewer habits.
Today, television is a modern digital interactive medium that has evolved from a linear program into a flexible, personalizable tool that lives our lives with us, bringing us together in front of the big screen, where it conveys important historical and cultural moments and entertains us with entertaining stories. Modern technologies enhance the capabilities of television, which is now a safe, trustworthy space for brand presentation, and allow viewers to engage with content according to their own abilities, tastes, and moods.
Television thus remains a powerful storytelling medium, connecting generations and adapting to new platforms despite a fragmented media landscape. Television moves with the times. And its story continues.
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4. 2. 2026The top 10 Super Bowl ads of the past five years and why they work, according to System1. Every year, about 60 brands spend millions—in 2026, up to $10 million— to advertise in the Super Bowl. They try to shock, delight, surprise, confuse, and inspire the upwards of 127 million-strong audience in the hopes that… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
MARK RITSON: CZECH MARKETING KNOWS WHAT TO DO AT CHRISTMAS. BUT IN JANUARY, IT FORGETS.
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CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST
3. 2. 2026Advertising that amplifies brand trust can have an outsized impact on traditional markers of commercial success, including growth in sales, market share or profit, according to new analysis from the IPA. Commercial campaigns in the IPA Effectiveness Databank that recorded large increases in brand trust reported an average of 65% more large business effects than… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
A NEW LOOK FOR MEDALS. THE CZECH PARALYMPIC COMMITTEE UNVEILS ITS MODERN VISUAL IDENTITY AND LAUNCHES ITS CAMPAIGN FOR THE GAMES
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YOUNG LIONS 2026 COMPETITION KICKS OFF, REGISTRATION OPENS
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PRIMA TO TIGHTEN UP ADVERTISING REWINDING, VIEWERS WILL NO LONGER BE ABLE TO SKIP IT
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CREATIVE AND MEDIA TOGETHER DRIVE ADVERTISING IMPACT
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AI IN ADVERTISING IS NOT THE HOLY GRAIL. IT SAVES TIME, BUT THE QUALITY IS LACKING.
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STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING
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WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING
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HOW TO EXTEND THE LIFE OF SUPER BOWL ADS
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YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX
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