Television has been a companion to generations for more than seventy years. It evolves just like the world around us. Despite this, it remains true to its mission of bringing stories, emotions, and information, but it is also constantly looking for new ways to reach viewers in a changing digital world and adapting to changing viewer habits.
Today, television is a modern digital interactive medium that has evolved from a linear program into a flexible, personalizable tool that lives our lives with us, bringing us together in front of the big screen, where it conveys important historical and cultural moments and entertains us with entertaining stories. Modern technologies enhance the capabilities of television, which is now a safe, trustworthy space for brand presentation, and allow viewers to engage with content according to their own abilities, tastes, and moods.
Television thus remains a powerful storytelling medium, connecting generations and adapting to new platforms despite a fragmented media landscape. Television moves with the times. And its story continues.
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THE FESTIVE FORMULA: HOW TO WIN LASTING AUDIENCE ATTENTION THIS CHRISTMAS
2. 11. 2025Christmas ads may be big business, but attention is hard won. Lumen’s Mike Follett reveals how advertisers can sustain festive impact year after year. For most of us, this time of year is about barbeques, beaches and sunburn – not sleigh bells and Santa hats. But for adland, Christmas is bigger in August than it… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
STUDY AUSTRALIA: THE OTHER HALF OF THE ATTENTION EQUATION
1. 11. 2025We’ve all become obsessed with attention as a media metric. As marketers, we’ve spent the past few years fixated on measuring how long people look at our ads, how engaged they are, and which channels deliver the most eyeball time. But we’re missing something fundamental: before anyone can pay attention to your ad, they first… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
THE POPULAR HOLIDAY OF THE AUTUMN SEASON DOES NOT AVOID THE TELEVISION SCREENS
31. 10. 2025🎃👻Halloween – the popular holiday of the autumn season does not avoid the TV screens. Check out the articles that are full of spooky advertising inspiration as well as the latest facts and trends about consumer behaviour during this popular holiday. 👉 Read here on ScreenVoice.
“GO!” THE CZECH OLYMPIC COMMITTEE LAUNCHES A NEW MOTIVATIONAL CAMPAIGN FOR THE WINTER OLYMPIC GAMES IN ITALY
29. 10. 2025Pojď! (Go!) This Word rings out from stadiums and living rooms when fans wish Czech athletes well. But also an inner voice that reminds everyone why it makes sense to move regularly, even if it sometimes means overcoming laziness or adversity. It is with this double meaning that the Czech Olympic Team’s campaign for the… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
KIDNAPPED M&M’S OR VAMPIRES IN A BURGER JOINT. THE SEASON OF SCARY COMMERCIALS IS COMING TO AN END
26. 10. 2025With October’s Haunted Holiday, or Halloween, comes the opportunity for themed campaigns. Well-known and lesser-known brands alike are dressing up in spooky graphics, inviting monsters into restaurants, bringing old faces to life or playing with ghosts. Like Christmas, for example, Halloween has its place in the world of marketing. Of course, this is especially true… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
VML, MCCANN AND ZARAGUZA TAKE HOME THE PRIZE FROM THE GOLDEN DRUM
24. 10. 2025The International Golden Drum Festival has announced the winners of its competition. Gold went to VML, silver to McCann and bronze to Zaraguza. The Golden Drum Creative Festival has announced the winners of its competition. Czech agencies also scored points. In addition to the Young Drummers category, which was won by the talents Joanna Santarius… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
FABINI HAS ITS FIRST TV COMMERCIAL, THE FACE IS POHLREICH
23. 10. 2025The first Fabini TV spot with Zdeněk Pohlreich was produced by Mark BBDO. The Czech brand of premium kitchenware Fabini has also headed to television for the first time. The main face of the spot, which was created over several weeks, is chef Zdeněk Pohlreich. Jan Fabini, the founder of the brand, plays a supporting… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING
21. 10. 202565% of US adults plan to begin their holiday shopping before Black Friday this year, according to data from McKinsey & Company. Some 52% of US adults say rising prices and tariffs are their top concern when buying tech products this holiday season, as noted in an August 2025 survey from CNET and YouGov. Gen… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
MUSIC DRIVES ADVERTISING PROFITABILITY
20. 10. 2025A new study by Massive Music and the IPA details the brand and business effects that highly engaging, fitting, and memorable music can have on advertising performance. Why music matters We know intuitively that great music, from jingles to sonic assets, can lodge in our brains in a way that other media doesn’t. But the… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
HORROR ENTERTAINING CONSUMERS: TV ADS INSPIRED BY DRACULA
18. 10. 2025Halloween, the beloved season full of ghosts and ghouls, is just around the corner. Who doesn’t know Dracula, for example? Marketers are well aware of the global fame of the legendary vampire, and they’ve been using his iconic image and vampire symbolism to boost sales for decades — and for good reason. His image is… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS
INTERACTIVE ADS ARE BECOMING A CORNERSTONE OF CTV ADVERTISING
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GOLDEN DRUM: VANIK AND SANTARIUS FROM SAATCHI & SAATCHI TAKE GOLD
15. 10. 2025This year’s winners at the Portorož Advertising Festival in the Young Drummers category were Czech talents Joanna Santarius and Vojtěch Vaník from Saatchi & Saatchi Prague. TheYoung Drummers Competition 2025, held alongside the 31st edition of the Slovenian International Festival of Creativity Golden Drum, knows its young winners. This year’s Young Drummers winners are Czech… Continue reading THEME OF THE MONTH: TELEVISION STORY CONTINOUS