Sustainability topic have been bandied about more and more often lately. The growing interest in the brand ecological behaviour is confirmed by many research studies. According to Ipsos survey, companies should focus on sustainable management of natural resources (30%), support for environmental projects (18%) or development of modern technologies to reduce environmental impact (18%).
As consumer thinking shifts towards resource efficiency, the approach of brands, companies and the media industry as a whole is also changing. Brands often communicate their view of sustainability in TV advertising.
In ScreenVoice magazine, you can read which brands are examples of good practice on the topic of sustainability.
In the selection of inspirational articles in the “Read about the topic” section, you will find further inspiration from the world of television and total video from around the world.
PREVIOUS THEMES OF THE MONTH
MORE ARTICLES ABOUT THIS TOPIC
GAME OF THRONES IS ALSO A BATTLE FOR MARKET SHARE – AND ADVERTISERS KNOW IT. FANTASY-INSPIRED CAMPAIGNS PROVE A SUCCESS
2. 10. 2026The article discusses the cultural and marketing impact of Game of Thrones, highlighting how it evolved…
CHANNEL 4 SALES TURNS EXISTING TV ADS INTO ENHANCED STREAMING FORMATS
2. 10. 2026Channel 4 Sales launched Enhance in June 2026, the broadcaster’s new suite of CTV streaming ad…
BRAND LOYALTY DOES NOT LEAD TO GROWTH; CUSTOMISABILITY AND AVAILABILITY ARE MORE IMPORTANT
2. 10. 2026Brand love is something of an exception amongst consumers and does not, in itself, lead to…
INTERNATIONAL COFFEE DAY: THE HISTORY OF COFFEE AND COFFEE-FLAVOURED TV COMMERCIALS
1. 10. 2026International Coffee Day, celebrated on October 1, highlights coffee's rich history as a global commodity and…
STUDY: US ADVERTISERS STARTING HOLIDAY CAMPAIGNS EARLIER
30. 9. 2026US advertisers are launching holiday campaigns earlier and increasing budgets, with 55% planning to boost spending…
TV NOVA IS FOCUSING ON THE MENTAL HEALTH OF PARENTS AND CHILDREN IN ITS ‘LET’S TALK TOGETHER’ CAMPAIGN
30. 9. 2026Nova TV has launched a new awareness campaign, ‘Let’s Talk Together’, which highlights the importance of…
VML, PUBLICIS, ZARAGUSA AND DENTSU HAVE BEEN SHORTLISTED FOR THE GOLDEN DRUM. YOUNG CZECH LIONS ALSO STAND A CHANCE.
30. 9. 2026The Slovenian Golden Drum creativity festival has announced this year’s shortlist. The Czech entries in the…
CTV DRIVES MORE THAN HALF OF EUROPE’S PREMIUM VIDEO AD VIEWS
29. 9. 2026Connected TV accounted for 53% of premium video ad views in Europe in the first half…
ERLING HAALAND IS THE FACE OF THE FIRST ‘SEAFOOD FROM NORWAY’ CAMPAIGN IN THE CZECH REPUBLIC
29. 9. 2026The Norwegian Seafood Council (NSC) is launching its first ‘Seafood from Norway’ brand campaign in the…
MFE ADVERTISING: SCALING AI-POWERED CONTEXTUAL ADVERTISING ACROSS EUROPE
28. 9. 2026From Spain to Italy, MFE Advertising is using AI and HbbTV to make programme context an…
REPORT: STREAMING AUDIENCES INCREASINGLY DISENGAGED
25. 9. 2026TVision's 2026 State of Streaming report reveals that viewers watch over four hours of video daily…
OLDER CONSUMERS TRUST TRADITIONAL ADS BUT ARE INFLUENCED TO BUY THROUGH DIGITAL CHANNELS
20. 9. 2026US adults aged 55 and older still trust traditional offline advertising the most, but digital channels…