Sustainability topic have been bandied about more and more often lately. The growing interest in the brand ecological behaviour is confirmed by many research studies. According to Ipsos survey, companies should focus on sustainable management of natural resources (30%), support for environmental projects (18%) or development of modern technologies to reduce environmental impact (18%).
As consumer thinking shifts towards resource efficiency, the approach of brands, companies and the media industry as a whole is also changing. Brands often communicate their view of sustainability in TV advertising.
In ScreenVoice magazine, you can read which brands are examples of good practice on the topic of sustainability.
In the selection of inspirational articles in the “Read about the topic” section, you will find further inspiration from the world of television and total video from around the world.
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PRIMA SPORT WILL NOT BE INCLUDED IN TV AUDIENCE MEASUREMENTS FOR THE TIME BEING; IT WILL SELL ADVERTISING ON A BLOCK BASIS
17. 8. 2026The new sports channel, Prima sport, will not be included in the electronic TV audience measurement…
INADEQUATE MEASUREMENT IS HOLDING BACK INVESTMENT IN DIGITAL ADVERTISING
16. 8. 2026According to a survey by e-Marketer and AppsFlyer, inadequate measurement of digital channel performance may be…
HOME SCREENS ARE A PRIME CTV AD TOUCHPOINT
14. 8. 2026A study reveals that 89% of TV households own smart TVs, with 69% streaming weekly, making…
INTERNATIONAL BEER DAY: ICONIC TELEVISION ADVERTS TOPPED WITH BEER FOAM
7. 8. 2026International Beer Day falls on the first Friday in August each year. As well as providing…
STUDY FINDS MORE THAN HALF OF CTV PROGRAMMATIC SERVED ON LARGE SCREENS
5. 8. 2026Large-screen devices — smart TV sets — account for 57% of U.S. open CTV programmatic ad…
THE EMPEROR IN THE SERVICE OF BRANDS: NAPOLEON STORMS TELEVISION SCREENS
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THE CZECHS SAW THE FIRST 20 SECONDS AND IT WAS CLEAR. THIS ADVERT IMMEDIATELY TOOK THE INTERNET BY STORM
4. 8. 2026O2 marked its 20th year on the Czech market by reviving Eurotel’s late-1990s “More from Life”…
SPIDER-MAN HAS CAUGHT FAMOUS BRANDS IN HIS WEB: HOW THE ICONIC SUPERHERO HAS SHAPED THE WORLD OF TELEVISION ADVERTISING
3. 8. 2026The film Spider-Man: Brand New Day arrived in Czech cinemas on 29 July 2026, with Tom…
AQUALAND MORAVIA SCORES A HIT ON WATCHTIME. A SPOT FROM CROATIA REACHED 1.8 MILLION PEOPLE
3. 8. 2026Aqualand Moravia’s latest campaign flipped a familiar travel stereotype by showing Croatians heading to Moravia for…
ADVERTISING REWRITES HISTORY: CLEOPATRA IS PORTRAYED AS A SEDUCTIVE BEAUTY IN TELEVISION COMMERCIALS, BUT IN REALITY, SHE PROBABLY HAD A PROMINENT NOSE AND CHIN
30. 7. 2026More than two thousand years have passed since her death, yet she remains one of those…
PRIMA SPORT HAS LAUNCHED ITS DISTRIBUTION AND BEGUN SELLING ADVERTISING SPACE
30. 7. 2026Prima Sport has secured early distribution on Magenta TV, appeared in the Vodafone TV app, and…
COCA-COLA, UNILEVER SHOW THE POWER OF WORLD CUP MARKETING
28. 7. 2026Coca-Cola and Unilever each delivered some of their strongest quarterly performances in years, with both companies…