Sustainability topic have been bandied about more and more often lately. The growing interest in the brand ecological behaviour is confirmed by many research studies. According to Ipsos survey, companies should focus on sustainable management of natural resources (30%), support for environmental projects (18%) or development of modern technologies to reduce environmental impact (18%).
As consumer thinking shifts towards resource efficiency, the approach of brands, companies and the media industry as a whole is also changing. Brands often communicate their view of sustainability in TV advertising.
In ScreenVoice magazine, you can read which brands are examples of good practice on the topic of sustainability.
In the selection of inspirational articles in the “Read about the topic” section, you will find further inspiration from the world of television and total video from around the world.
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THE CZECHS SAW THE FIRST 20 SECONDS AND IT WAS CLEAR. THIS ADVERT IMMEDIATELY TOOK THE INTERNET BY STORM
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PRIMA SPORT HAS LAUNCHED ITS DISTRIBUTION AND BEGUN SELLING ADVERTISING SPACE
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STUDY USA: TV OPERATING SYSTEMS GAIN INFLUENCE OVER VIEWING
27. 7. 2026Hub Entertainment Research’s 2026 “Evolution of the TV Set” study, based on 2,500 US consumers ages…
CONSUMERS WARM UP TO STREAMING ADS: HERE’S WHAT THE NUMBERS SAY
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FROM REQUIEM TO CHOCOLATE: WOLFGANG AMADEUS MOZART’S SECOND LIFE IN ADVERTISING
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EINSTEIN WOULD HAVE BEEN AMAZED: TODAY, HIS FACE SELLS BREAD, MOBILE PHONES AND ELECTRICITY
17. 7. 2026Albert Einstein remains a powerful advertising shorthand because his face, hair and moustache instantly signal genius,…
BACK-TO-SCHOOL SHOPPERS ARE NOT IGNORING AI
17. 7. 2026Back-to-school spending is projected to hit $146.8 billion, while multiple surveys show parents are using AI…
TV NOVA CONSOLIDATES ITS SPORTS CHANNELS BUSINESS, HEADED BY JAN RADĚJ
16. 7. 2026TV Nova has created a dedicated Sport Sales team to consolidate advertising sales across Nova Sport…
MAJORITY OF BACK-TO-SCHOOL SHOPPERS GET A HEAD START ON THE SEASON
14. 7. 2026Back-to-school shopping is starting early, with 62% of shoppers already buying by early July, while value…
GIANTS IN ADVERTISING: FAMOUS HISTORICAL FIGURES AS THE FACES OF BRANDS
14. 7. 2026Historical figures give advertisers a fast, recognisable shorthand for values such as national pride, honesty, inventiveness,…