THEME OF THE MONTH: SUSTAINABILITY

BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?

Black Friday isn’t what it used to be – it’s much longer than the day for which it’s named, but it’s also more complex and trickier to read in a knotty global economic context; a few sources hint at the signals in the wider noise. Why Black Friday (or the whole week or month) matters… Continue reading THEME OF THE MONTH: SUSTAINABILITY

HOW TO USE UNSOLD INVENTORY TO PROVE TV’S EFFECTIVENESS

Transfer Media, Belgium’s sales house for premium thematic and kids channels, worked with DSTRSD media to turn unsold linear TV minutes into measurable single product commerce tests. The goal was to show how unused airtime can support a low effort conversion pilot that brings incremental revenue and gives sales teams concrete evidence on audience response,… Continue reading THEME OF THE MONTH: SUSTAINABILITY

HOW A LIGHTER AD LOAD ON CANAL+ BRAND SOLUTIONS’ STREAMING PLATFORMS BOOSTS EFFECTIVENESS IN ALL FUNNEL STAGES

Canal+ Brand Solutions – the sales house for Canal+ in France – released the results of a study on the advertising experience offered on Stream+, their aggregated digital video offer, which limits ads to an average of three minutes per hour and two pre-roll ads at the start of each program. The results show that… Continue reading THEME OF THE MONTH: SUSTAINABILITY

EFFIE HAS PUBLISHED THE SHORTLIST, VML HAS THE MOST NOMINATIONS, CZECH SAVINGS BANK HAS THE MOST CLIENTS

Half of the entries made it to the final of the Effie advertising effectiveness competition. The winners will be announced in December. The finalists of the Effie advertising effectiveness competition were announced at this year’s Forum Media conference. Out of 117 entries, 54 made the shortlist. The list of finalists was unveiled by AKA President… Continue reading THEME OF THE MONTH: SUSTAINABILITY

CZECHS WON SEVEN AWARDS AT THE ADC*E AWARDS

The Czech participation in the international ADC*E Awards competition recorded a record result – seven awards. In the international ADC*E Awards, Czech agencies took home a total of seven awards – succeeding across categories from crafty to data work to PR events. They have advanced to the European round as winning or shortlisted projects from… Continue reading THEME OF THE MONTH: SUSTAINABILITY

WORLD TELEVISION DAY AND HIGHLIGHTS ITS IMPORTANCE AS A MEDIUM THAT SIGNIFICANTLY IMPACTS PEOPLE’S LIVES AND ADVERTISERS’ BUSINESS SUCCESS

World Television Day aims to highlight the contribution of television as a symbol of communication and global connectivity between people and nations. This year's event is a reminder of the importance of a medium that has been with us for more than seventy years.

STUDY UK: BRAND-BUILDING WINS OVER PERFORMANCE FOR UK MARKETERS

Marketers in the UK are shifting away from spending on performance-building activities and leaning more towards brand-building in 2026, according to a new study about media budgets. The ISBA findings – published in partnership with Ebiquity and the World Federation of Advertisers – found that 37% of UK marketers are planning to increase their share… Continue reading THEME OF THE MONTH: SUSTAINABILITY

TV’S THIRD PLACE: HOW TVOOH CAN HELP EXTEND REACH, ATTENTION, AND INCREMENTAL OUTCOMES

TVOOH combines the scale and storytelling power of TV with the targeting and flexibility of digital. C-Screens’ CEO offers advice for planners considering TV’s ‘third place’. You don’t need to be an expert to know that TV has never been more under pressure to command the marketing plans and budgets it used to. Certain media… Continue reading THEME OF THE MONTH: SUSTAINABILITY

STUDY UK:TRUST AND PERSONALISATION KEY TO WINNING OVER B2B BUYERS

B2B buying decisions are being increasingly influenced by personal drivers – such as trust, values, and instincts – a shift that has grown in importance by 10% since 2021, according to research from Dentsu.  The findings – in collaboration with B2B International, owned by Dentsu – were presented at the Marketing Research Society’s B2B Conference… Continue reading THEME OF THE MONTH: SUSTAINABILITY

NEW STUDY FINDS 38% OF RESPONDENTS VIEW TV WITH SPEAKER SOUND OFF

TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released findings from its 2025 Video Media Devices and Usage Study, a 5,000+ respondent survey conducted by GfK/NIQ. The study attempts to better understand media device usage as it relates to video content, with the hope that its findings will help inform and… Continue reading THEME OF THE MONTH: SUSTAINABILITY

YEAR-END IN E-COMMERCE: WHEN CAMPAIGNS WORK BUT BUSINESS DOESN’T KEEP UP

The last quarter of the year determines the success of most e-shops. While a record-breaking season can bring in up to 80% of the year’s sales, any mistake in the campaign, logistics or preparation can mean millions lost, warns performance advertising expert Honza Bartoš. The last quarter of the year determines the success of most… Continue reading THEME OF THE MONTH: SUSTAINABILITY

GRACENOTE STUDY: TV FANS EMBRACE STREAMING, BUT FRUSTRATED BY EXPERIENCE

As the streaming landscape becomes more fragmented, TV and film fans are spending more time trying to find something to watch — and as frustration grows, so is their willingness to cancel premium services. Streamers value the flexibility and choice that platforms like Netflix, Prime Video and Disney Plus offer them in the breadth of… Continue reading THEME OF THE MONTH: SUSTAINABILITY