THEME OF THE MONTH: SUSTAINABILITY

EFFIE REGISTERS 118 APPLICATIONS THIS YEAR, A FIFTH MORE THAN LAST YEAR

The largest domestic advertising effectiveness competition Effie will evaluate 118 applications this year. This is a record number. A record 118 entries will compete in the 28th edition of the Effie Awards Czech Republic, announced by the Association of Communication Agencies (AKA). The fiercest competition is in the sports category, in activation marketing and in… Continue reading THEME OF THE MONTH: SUSTAINABILITY

BACK-TO-SCHOOL CAMPAIGNS ARE HERE, BRANDS TARGET PARENTS AND STUDENTS

As the start of the school year approaches, major brand marketing campaigns aimed at students and parents have kicked off. With the start of the new school year approaching, major back-to-school marketing campaigns targeting parents and students are kicking off. This means that offers of school backpacks, notebooks, art supplies and other school supplies are… Continue reading THEME OF THE MONTH: SUSTAINABILITY

WHAT’S DRIVING BACK-TO-SCHOOL SALES: EARLY DEALS, AI TOOLS, AND HYBRID SHOPPING

Back-to-school spending is steady in 2025, but shopper behavior is split. Parents are prioritizing tech and clothing—yet these are also the first to be cut when budgets tighten. Consumers are shopping earlier, seeking deals, and using AI to keep costs down. With shopping habits divided by generation and income, retailers must stay flexible, personalize offers,… Continue reading THEME OF THE MONTH: SUSTAINABILITY

NEARLY 90% OF ADVERTISERS WILL USE GEN AI TO BUILD VIDEO ADS, ACCORDING TO IAB

Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in partnership with Advertiser Perceptions and Guideline, Part Two of the report provides insights into the impact of GenAI on ad production, what… Continue reading THEME OF THE MONTH: SUSTAINABILITY

STUDY USA: CONSUMERS SEE ‘STRONG VALUE’ IN STREAMING BUT ARE ‘VERY CONCERNED’ ABOUT ECONOMY

The newest Hub survey highlights the impact that economic uncertainty could have on the streaming industry. PORTSMOUTH, N.H. —A new study shows that the post-pandemic economic strain and rising prices continue to rattle U.S. consumers, who are keeping an eye on their spending and streaming video price increases. Yet, the results of Hub Entertainment Research’s… Continue reading THEME OF THE MONTH: SUSTAINABILITY

HUMOR AND MUSIC ARE THE WAY TO GET GEN Z’S ATTENTION

Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, per a June report from Edison Research and SiriusXM Media. Beyond the chart: 85% of Gen Zers listen to music to boost their mood, per Edison Research and SiriusXM Media.… Continue reading THEME OF THE MONTH: SUSTAINABILITY

STUDY USA: LINEAR’S AD-SUPPORTED ADULT VIEWING SHARE STILL NEAR 70%

Traditional TV content viewing of long-form programming (half-hour and hour-long TV shows) still commands major attention among adults age 18 and up comprising 67.4% share for June for ad-supported linear TV networks, according to the TVB. The non-profit trade association for the ad-supported TV industry says June’s streaming share is 32.6% (excluding YouTube) for long-form… Continue reading THEME OF THE MONTH: SUSTAINABILITY

SIR JOHN HEGARTY FOR GTVG ON THE POWER OF CREATIVITY

Few figures have shaped modern advertising as profoundly as Sir John Hegarty, who speaks of creativity as a force that moves people and markets.

WARC CONSUMER TRENDS 2025: FIVE SHIFTS SHAPING CONSUMER SPENDING

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, according to WARC’s 2025 Consumer Trends Report. What the trends tell us In uncertain times we crave control. Economic uncertainty continues to cast gloom over consumer sentiment, but a… Continue reading THEME OF THE MONTH: SUSTAINABILITY

REACH, BRANDING AND TRUST: THE REASON WHY MORE AND MORE BRANDS THAT ORIGINALLY PREFERRED SOCIAL NETWORKS ARE ADVERTISING ON TV

More and more brands that have been primarily in the digital world are now advertising on TV. In doing so, they are not only reaching new target groups, but also investing in brand building, which is a real driver of growth. These include Kapten & Son, Duolingo and Snocks. You can’t do it without TV… Continue reading THEME OF THE MONTH: SUSTAINABILITY

PARENTS PRIORITIZE VALUE, CONVENIENCE DURING BACK-TO-SCHOOL SHOPPING

As parents prepare their kids for the new school year, they’re tightening budgets, reusing last year’s supplies, and looking for ways to efficiently check off their lists. “It’s a really expensive time of year, and people consistently underestimate the amount it costs,” said Gillian MacPherson, vice president of product and customer insights at Epsilon. “Back-to-school… Continue reading THEME OF THE MONTH: SUSTAINABILITY

STUDY USA: BLIND BOXES ARE EFFECTIVE FOR GETTING PEOPLE TO BUY STUFF, FINDS STUDY

People looking for hard-to-find Labubu dolls will be familiar with blind boxes – when it’s unclear which doll you’ll get – and now there’s scientific research to prove that combining this mystery with perceived scarcity can be effective in motivating people to buy. The study – conducted in China and published by Elsevier – makes… Continue reading THEME OF THE MONTH: SUSTAINABILITY