Sustainability topic have been bandied about more and more often lately. The growing interest in the brand ecological behaviour is confirmed by many research studies. According to Ipsos survey, companies should focus on sustainable management of natural resources (30%), support for environmental projects (18%) or development of modern technologies to reduce environmental impact (18%).
As consumer thinking shifts towards resource efficiency, the approach of brands, companies and the media industry as a whole is also changing. Brands often communicate their view of sustainability in TV advertising.
In ScreenVoice magazine, you can read which brands are examples of good practice on the topic of sustainability.
In the selection of inspirational articles in the “Read about the topic” section, you will find further inspiration from the world of television and total video from around the world.
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CHOCOLATE: A SWEET TREAT AND A POPULAR SUBJECT FOR TV COMMERCIALS
13. 9. 2026Chocolate has a rich history, evolving from ancient rituals to a mass-market delicacy, significantly influenced by…
SURVEY: CZECHS DO NOT CONSIDER ADVERTISING TO BE THE MAIN FACTOR IN ALCOHOL CONSUMPTION
10. 9. 2026Most Czechs believe that advertising does not have a significant impact on the amount of alcohol…
ADVERTISING ON THE MAIN SCREENS OF SMART TVS CAN BE PURCHASED PROGRAMMATICALLY
8. 9. 2026Hybrid CTV Sales House is the first on the Czech market to make programmatic advertising buying…
GIANA MAKES ITS ADVERTISING DEBUT; THE CAMPAIGN IS BASED ON THE SLOGAN ‘GIANA MIA!’
4. 9. 2026Gaston’s Giana brand has launched its first advertising campaign. The ‘Giana mia!’ concept is based on…
A FEW SECONDS WORTH SEVERAL MILLION, OR SPECIAL EFFECTS IN A TELEVISION ADVERTISEMENT
3. 9. 2026Just a few decades ago, a television advert was nothing more than a well-lit shot from…
CZECH ATTENTION STUDY REVEALS SIGNIFICANT DIFFERENCES ACROSS ADVERTISING FORMATS
2. 9. 2026Omnicom Media’s pilot project in the Czech Republic measures viewers’ real-world attention to television and video…
STUDY USA: LIVE TV STILL IMPORTANT FACTOR WHEN CHOOSING A STREAMING BUNDLE
2. 9. 2026A recent Parks Associates report reveals that 51% of US internet households prefer bundles combining live…
EFFIE STAGE WILL FOCUS ON WHAT LIES BEHIND COMMUNICATION THAT WORKS
26. 8. 2026This year’s Effie Stage programme will feature more than twenty guests from the Czech Republic and…
THE EFFIE STAGE PROGRAMME IS NOW COMPLETE, FEATURING INTERNATIONAL FIGURES AND DOMESTIC LEADERS
25. 8. 2026What lies behind marketing communications that really work? This year’s Effie Stage will provide the answer…
HOW DPG MEDIA TURNS THE BACKSTAGE OF A PRIME-TIME MUSIC SHOW INTO A RETAIL ENGINE
17. 8. 2026In a category where retailers typically compete on price and visibility, Albert Heijn, the supermarket retailer,…
PRIMA SPORT WILL NOT BE INCLUDED IN TV AUDIENCE MEASUREMENTS FOR THE TIME BEING; IT WILL SELL ADVERTISING ON A BLOCK BASIS
17. 8. 2026The new sports channel, Prima sport, will not be included in the electronic TV audience measurement…
INADEQUATE MEASUREMENT IS HOLDING BACK INVESTMENT IN DIGITAL ADVERTISING
16. 8. 2026According to a survey by e-Marketer and AppsFlyer, inadequate measurement of digital channel performance may be…