Sustainability topic have been bandied about more and more often lately. The growing interest in the brand ecological behaviour is confirmed by many research studies. According to Ipsos survey, companies should focus on sustainable management of natural resources (30%), support for environmental projects (18%) or development of modern technologies to reduce environmental impact (18%).
As consumer thinking shifts towards resource efficiency, the approach of brands, companies and the media industry as a whole is also changing. Brands often communicate their view of sustainability in TV advertising.
In ScreenVoice magazine, you can read which brands are examples of good practice on the topic of sustainability.
In the selection of inspirational articles in the “Read about the topic” section, you will find further inspiration from the world of television and total video from around the world.
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MORE ARTICLES ABOUT THIS TOPIC
13TH HBBTV SYMPOSIUM AND AWARDS 2025 ON 12-13 NOVEMBER IN ISTANBUL, TURKEY
10. 6. 2025The HbbTV Association is delighted to announce that the 13th HbbTV Symposium and Awards will take place on 12-13 November 2025 in Istanbul, Turkey. This year’s edition of the connected TV industry’s annual key summit will be hosted at the Swissôtel The Bosphorus Istanbul, a five-star hotel offering first-class conference and accommodation facilities with panoramic… Continue reading THEME OF THE MONTH: SUSTAINABILITY
WHY IVAN TROJAN FELL OUT OF THE TOP RANKINGS
10. 6. 2025Cooperation with actors in advertising works, but execution is key, according to research by ResSolution Group, which looked at Ivan Trojan’s personality in advertising. Ivan Trojan did not make it into the ranking for the first time in several years TOP actors in advertising, which is published annually by the ResSolutin Group in cooperation with… Continue reading THEME OF THE MONTH: SUSTAINABILITY
THE ADVERTISING BUSINESS OF LOTTERIES AND BETTING IS UNDER THREAT
9. 6. 2025If an amendment is passed in the final reading of the bill on addictive substances, it will mean major restrictions on advertising by lottery and betting companies. During the second reading of a parliamentary bill to amend the Act on the Protection of Health from the Harmful Effects of Addictive Substances, an amendment was tabled… Continue reading THEME OF THE MONTH: SUSTAINABILITY
HOW HAS ALCOHOL MARKETING CHANGED OVER TIME AND WITH THE LAW?
6. 6. 2025Alcohol as a health drink or the key to success for women. Oldřich Vávra from the Department of Marketing at the University of Economics in Prague focuses on how advertising and marketing of alcoholic beverages have evolved. The Czech Republic is still one of the countries with the highest per capita consumption of alcohol in… Continue reading THEME OF THE MONTH: SUSTAINABILITY
STUDY: 61% OF WEEKLY TV VIEWING TAKES PLACE ON STREAMING SERVICES
4. 6. 2025More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research A new Horowitz Research study highlights the growing importance of streaming, with data showing that 61% of weekly TV content viewing this year occurred on streaming platforms, up from 45% in 2024 and 38% in… Continue reading THEME OF THE MONTH: SUSTAINABILITY
DIGITAL ADVERTISING IS GROWING. DRIVEN BY VIDEO ON CTV, SOCIAL MEDIA AND RETAIL
25. 5. 2025Two-thirds of advertising investment in Europe is directed towards digital advertising. Most European countries saw double-digit growth in digital advertising spending last year, according to a new report by IAB Europe. The European digital advertising market achieved double-digit growth in 2024, specifically 16%, and exceeded €118.9 billion for the first time. This is according to… Continue reading THEME OF THE MONTH: SUSTAINABILITY
DO YOU SEE THE WORLD THE SAME WAY? MAYBE NOT. BRANDS NEED TO TAKE THIS INTO ACCOUNT
22. 5. 2025Thanks to behavioural sciences, we know how to influence consumer decisions. But how do we deal with the fact that an estimated fifth of the population’s brains work a little differently? Zdeňka Zlatušková addresses the topic of neurodiversity in the context of advertising in her role as Head of Innovation at the Dentsu agency, and… Continue reading THEME OF THE MONTH: SUSTAINABILITY
TV ADS TOO LOUD? TV STATIONS ARE NOT BREAKING THE LAW, SAYS RRTV
19. 5. 2025TV viewers keep complaining to the Council for Radio and Television Broadcasting that they feel ads are too loud. However, according to the RRTV, television broadcasters are not breaking the law. Excessive volume in commercials remains one of the most frequent complaints that television viewers bring to the attention of the Radio and Television Broadcasting… Continue reading THEME OF THE MONTH: SUSTAINABILITY
ADVERTISING REPORT 2024: THE ADVERTISING MARKET IN THE CZECH REPUBLIC GREW BY 3%. IT IS STABLE, BUT COMPARED TO THE REST OF THE WORLD, THIS REPRESENTS A SLOWDOWN
15. 5. 2025The results of the annual Advertising Report 2024 survey are in. The advertising market in the Czech Republic grew by 3%. The year 2024 brought moderate but stable growth to the Czech advertising market. Investments in marketing communications exceeded CZK 150 billion, with television and online media maintaining their dominant position. Despite a global growth… Continue reading THEME OF THE MONTH: SUSTAINABILITY
BEST ACTOR IN AN ADVERTISEMENT: HYNEK ČERMÁK, MASCOT: PAT AND MAT
14. 5. 2025Hynek Čermák is the best actor in an advertisement in 2024, while Pat and Mat are the most popular mascots, according to the latest annual survey. Respondents to an extensive survey chose Hynek Čermák, the long-time face of Staropramen, as the best actor in advertising in 2024. The results are based on a regular survey… Continue reading THEME OF THE MONTH: SUSTAINABILITY
CONTENT FIRST: GOOD CONTENT LIES IN DATA, AUTHENTICITY AND PERSONALISATION
12. 5. 2025How can you remain relevant in a digital world where a high-quality product is no longer enough? The key lies in data, authenticity, consistent work with the community and the courage to adapt to new technologies, according to the Content First conference. Content is everywhere around us today, but very little of it really grabs… Continue reading THEME OF THE MONTH: SUSTAINABILITY
STUDY: WOMEN’S SPORTS ARE A BIG WIN FOR ADVERTISERS
4. 5. 2025As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%. A new study finds that as TV viewership for women’s sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad impact, according to EDO. The study found that from… Continue reading THEME OF THE MONTH: SUSTAINABILITY