THEME OF THE MONTH: SUSTAINABILITY

DON’T WAIT UNTIL YOU NEED IT TO BUILD YOUR BRAND. FOOTSHOP HAS SHARED DETAILS OF ITS CORPORATE CRISIS

After years of focusing heavily on performance marketing, Footshop has recently begun to fundamentally change its approach to branding. Internal data and research showed that brand awareness was significantly lower than the company had originally anticipated, leading to a re-evaluation of its marketing strategy and an increase in investment in brand building. This was discussed… Continue reading THEME OF THE MONTH: SUSTAINABILITY

APPLE SPENDS THE MOST, BUT OTHERS ARE GRABBING THE LIMELIGHT. WHAT DETERMINES A VIEWER’S VALUE?

The highest investment in content does not automatically translate into the greatest audience attention. At the same time, streaming platforms are beginning to shift their perspective on their most valuable customers. Viewers who watch adverts and spend more time engaging with content are becoming increasingly valuable. Content comes at a high price. However,not every media… Continue reading THEME OF THE MONTH: SUSTAINABILITY

ADVERTISING SPEND IN THE TOBACCO SECTOR HAS RISEN SIGNIFICANTLY AND UNDERGONE A TRANSFORMATION

AdIntel’s advertising expenditure monitoring tracks changes among the largest advertisers in the tobacco products category over the last ten years. Advertising investment in the tobacco products and smokers’ accessories category has risen significantly over the last ten years. Whilst it stood at CZK 16 million in 2015 and subsequently fell, by 2024 it had reached… Continue reading THEME OF THE MONTH: SUSTAINABILITY

NOVA FOLLOWS IN PRIMA’S FOOTSTEPS. SKIPPING ADS WILL NO LONGER BE POSSIBLE ON ITS CHANNELS EITHER

From autumn onwards, it will no longer be possible to skip ad breaks on Nova Group channels. TV Nova is including this requirement in its new terms and conditions with operators who offer catch-up services on their pay-TV platforms. This has been confirmed to Lupě by the broadcaster and also by some of the operators… Continue reading THEME OF THE MONTH: SUSTAINABILITY

THE FACE OF THE ADVERT IS RADKO GUDAS FROM THE KAUFLAND ADVERTS, AND THE MASCOT IS THE PURINA CAT

The Czech love of ice hockey has, for the first time, had a significant impact on advertising ratings, which have been dominated by actors for the past nine years. The highest-rated personality in advertising was ice hockey player Radko Gudas, whilst last year’s best mascot was Gourmet from the Purina advert. Based on research data… Continue reading THEME OF THE MONTH: SUSTAINABILITY

CZECHS ARE STILL TRYING TO BUILD TRUST IN AI-POWERED ADVERTS. THEY WANT THEM TO BE TRANSPARENT

More than half of Czechs (56%) expect brands to state whether an advert was created using artificial intelligence, according to a survey by the ResSolution Group. According to the ResSolution Group survey, most Czechs have come across an advert created using AI, but only a minority are confident in recognising it, and a significant proportion… Continue reading THEME OF THE MONTH: SUSTAINABILITY

BUDGETS ARE NOW THE TOP CONSIDERATION FOR BUYING A STREAMING SERVICE

Half of consumers “strongly agree” that budget is the main factor they consider when buying entertainment services. As consumers face mounting costs and higher inflation rates, with some major streaming services now costing more than $20 a month, new research indicates that consumers are paying more attention to bundles as a way of controlling their… Continue reading THEME OF THE MONTH: SUSTAINABILITY

CANNES LIONS: A RECORD NUMBER OF INDEPENDENT AGENCIES JOINED THE JURY

Cannes Lions has announced the jury for this year’s festival. The jury will select world-class creative work, which will then be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, taking place from 22 to 26 June 2026. This year’s global line-up brings together a diverse group of experts representing the full… Continue reading THEME OF THE MONTH: SUSTAINABILITY

PRIMA’S NEW ADVERTISING FORMAT, PAUSE AD, PROMISES 100% VISIBILITY

The advert is only displayed to the viewer when they actively interact with the remote control and pause the content they are watching. The Prima Group is introducing Pause Ad, an advertising format for Smart TVs designed to combine 100% visibility with a non-intrusive user experience. According to the group, the main advantage of the… Continue reading THEME OF THE MONTH: SUSTAINABILITY

NEM DUBROVNIK REVEALS 2026 AGENDA

NEM Dubrovnik has unveiled the full agenda for its 2026 edition, which will bring together more than 300 companies, over 200 buyers and more than 150 exhibitors. The event, taking place in Dubrovnik, will feature over 80 speakers and a market area that has grown by 50% compared with last year. This year’s programme will… Continue reading THEME OF THE MONTH: SUSTAINABILITY

ESG ADS ATTRACT LESS ATTENTION, BUT BOOST INTEREST IN THE TOPIC

Although ESG adverts are, on average, less effective at capturing attention than standard campaigns, they can significantly boost interest in the topic being communicated, according to new research by Ipsos. The data also confirms growing consumer scepticism towards sustainability claims and a shift in how people define ‘green’ products. ESG campaigns – that is, advertising… Continue reading THEME OF THE MONTH: SUSTAINABILITY

FLEMEDIA LAUNCHES THE 21ST EDITION OF THE FLE MEDIA AWARDS

The FLE Media Awards competition is entering its 21st year. Flemedia has opened entries for Czech and Slovak campaigns, which creators and clients can submit until the end of June. Flemedia is launching the 21st edition of the FLE Media Awards (FLEMA), which recognises innovative use of media and a creative approach to media campaign… Continue reading THEME OF THE MONTH: SUSTAINABILITY