The first of July is International Day of Jokes. Humour on the TV screen belongs not only to this one day, but it appears in the programme offer all year round. It is because one of the reasons, why viewers watch television, is that entertaining function and ability of helping them to get away from the worries of everyday life. Entertainment formats are therefore among the most popular on television screens.
As people generally have more free time in the summer, they also like to spend it in front of the TV screen. Every viewer in the Czech Republic over the age of four watched an average of almost 3 hours of TV a day last summer.
Positive, romantic and cult programmes are generally popular during the summer months.
On the main Prima station, these are traditionally the comedies Slunce, seno a pár facek or Slunce, seno, jahody; the Crocodile Dundee series or the Vinnetou and Old Shatterhand films. Among entertainment TV formats, the popular summer TV show on Prima is Máme rádi Česko (We Like the Czech Republic).
In general, viewers also watch smaller thematic channels more in summer, and of the smaller stations of the TV Prima group, Prima Love is the most popular in summer. In August last year, Prima Love achieved a record monthly share of 2.99%. For example, the film Rosamunde Pilcher: A Father’s Legacy was seen by 229,000 viewers on 7 July 2022.
On TV Nova, the audience in the target group of 15-54 years old, as during the year, watches mainly Czech drama, popular series and films (Jak vytrhnout velrybě stoličku/Malý pitaval z velkého města/Chalupáři). In the top shows for the wider target group 4+ there is even more emphasis on Czech productions and foreign titles are kept to a minimum.
Even commercials are not afraid of a joke. In ScreenVoice MAGAZINE, read which commercials are among the funniest thanks to their well-crafted punchlines.
Source: ATO-Nielsen; CS 15+
PREVIOUS THEMES OF THE MONTH
MORE ARTICLES ABOUT THIS TOPIC
PRAGUE FILM FESTIVAL 2026: FEATURE FILM PREMIERES, SHORT FILMS AND MASTERCLASSES
22. 3. 2026From 14 to 19 April, Prague’s iconic Kino Pilotů cinema will become a meeting place for film professionals and enthusiastic audiences alike. The Prague Film Festival 2026 will present feature films that have not yet been screened in the Czech Republic, a selection of short films – some of which premiered at prestigious international festivals –… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS
SHORT-FORM VIDEO IS DRIVING VIEWERS TO WATCH FULL TV SHOWS, RESEARCH FINDS
16. 3. 2026Short-form video content on platforms such as TikTok, Instagram Reels, and YouTube Shorts is increasingly functioning as a discovery mechanism for longer-form television and film, according to new research published by online research data and analytics technology group YouGov. The findings, drawn from a nationally representative survey of 2,035 adults aged 16 and over in… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS
ČESKÝ LEV: THE AWARD FOR BEST TV SERIES WENT TO THE SERIES STUDNA
15. 3. 2026The award for Best Miniseries or Series at this year’s Český lev Awards went to the series Studna. Oneplay converted five of its eleven nominations into awards at the Český lev film awards ceremony. It also won the Best Miniseries or Series category for the third year running. Following on from the series Matematika zločinu and… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS
PRIMA WILL BE SHOWING CZECH FILM CLASSICS, FAIRY TALES AND PREMIERES OF NEW SHOWS OVER EASTER
13. 3. 2026Prima will feature a mix of Czech film classics, fairy tales, action films and romantic comedies in its Easter programming. On the main Prima channel, Friday evening will be dedicated to the fairy tale Šíleně smutná princezna. The Prima Group has prepared a themed programme line-up for the Easter holidays, combining Czech film classics, fairy… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS
NOVA WILL BROADCAST A SPECIAL EDITION OF THE PROGRAMME NA LOVU AND THE SERIES ULICE, FAIRY TALES, FILMS AND ANIMATED STORY PYŠNÁ PRINCEZNA
13. 3. 2026The Nova Group will broadcast its Easter programme across its linear channels and the Oneplay streaming platform. The Nova Group will include a special Easter edition of the competition Na lovu, themed episodes of the series Ulice, and the premieres of several programmes in prime time. Aleš Cibulka, Adéla Elbel, Emanuel Ridi, and Petra Bučková… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS
NEW SERIES: DOCENT, INSPEKCE OR MUŽI V LETU. TV STATIONS COVER REAL CASES AND RELATIONSHIP DRAMAS
26. 2. 2026Czech Television, Nova and Prima are preparing programmes based on real events, pressing social dramas and popular crime series. Czech television stations are currently producing a number of projects that will premiere later this year or early next year. As usual, the dramaturgy is trying to cater to the most popular genre among domestic viewers,… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS
TURNING PEAK TV SHOW ATTENTION INTO TRUSTED CONTEXTUAL SPOTS AND FAN FOLLOW UP CONTENT
24. 2. 2026Context A plot cue inside a flagship soap can set the terms of the next ad break, because viewers stay anchored in the same scene and characters. Emmerdale’s familiarity, plus its own show social channels, gave the message a recognisable voice on TV and somewhere to continue after broadcast. In this case, the ITV campaign… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS
PRIMA WANTS THREE BIG REALITY SHOWS A YEAR, ALSO LOOKING FOR A RELATIONSHIP SERIES TO REPLACE POLABÍ
23. 2. 2026With approximately 300,000 subscribers, the prima+ platform is still in a growth phase. Jan Maxa, the new Content and Production Director at the Prima Group, describes how he plans to connect the development of programmes for linear broadcasting with prima+, and what is coming up in the near future. On 1 February, Prima adjusted its… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS
NOVA SELLS THE SERIES MARKOVIČ, KRÁL ŠUMAVY AND EXTRAKTOŘI ABROAD
23. 2. 2026Oneplay Originals expands abroad. Nova has sold its series Metoda Markovič, Král Šumavy and Extraktoři. The TV Nova group is expanding the international distribution of its Oneplay Originals titles. The series Metoda Markovič: Hojer, both seasons of Král Šumavy, and the spy thriller Extraktoři will be heading to several European and non-European markets. The first… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS
PODCAST FIRST LEAGUE: TOMÁŠ HRUŠKA – TV NOVA CREATIVE PRODUCER
12. 2. 2026As a creative producer at TV Nova, he has two much-talked-about drama series to his credit – Metoda Markovič: Hojer and Metoda Markovič: Straka. For the largest commercial television station, this was a relatively risky bet on a young creative and production team with an original vision a few years ago. The gamble paid off,… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS
ONEPLAY IS PREPARING A DOCUMENTARY ABOUT THE KUTNÁ HORA CASE. IT IS FROM THE CREATORS OF STUDNA AND IVETA
11. 2. 2026Oneplay is preparing another story based on real events. In a series with the working title Stoupenkyně, it will focus on the so-called Kutná Hora case. Oneplay is preparing a six-part series with the working title Stoupenkyně. It is based on the well-known Kutná Hora case. At the centre of the story is the fate… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS
WHAT GIVES A SUPER BOWL AD SHELF LIFE IN 2026
10. 2. 2026For decades, the price tag to advertise during the Super Bowl has been justified by access to a centralized audience. As attention disperses across platforms and star power extends to creators, marketers are rethinking how Super Bowl investments translate into consumer recall. To reach as wide an audience as possible, brands are now designing Super… Continue reading THEME OF THE MONTH: ENTERTAINMENT TV FORMATS