The revenues of FTV Prima, the operator of the Prima Group's TV channels, video platform Prima and several websites, increased by 7% to CZK 4.4 billion last year. The company also achieved a higher net profit of CZK 447mn. CZK. This is according to information published in FTV Prima's annual report for 2024.
Basic results of FTV Prima (CZK thousand)
Source: FTV Prima Annual Report for 2024The revenue structure indicates that the sale of advertising TV time still accounts for almost 75% of total revenues. This reached a volume of CZK 3.27 billion last year and increased by five per cent year-on-year. Revenues from the sale of online advertising and from subscriptions to Prima grew fastest. CZK.
Revenue structure of FTV Prima (CZK thousand)
Source: FTV Prima Annual Report for 2024The TV management assesses 2024 as "a year of success" for the Prima Group. The group achieved a full-day audience share of 26.83% in the target group of 15 . Among the most watched shows on Prima's screens last year were the sixth season of Polda, the ending series ZOO and the new series Na vlnách Jadranu. The streaming service Prima was watched by over one million users last year. The number of hours watched increased by 43% compared to 2023. Most new subscribers were attracted by the series Zrádci. "In 2025, we want to focus on further developing our existing projects, finding new market opportunities and strengthening our position as a leader in the media and entertainment industry," FTV Prima CEO Marek Singer said in the report.
In June this year, Prima reported that total revenues with other property-related media, i.e. not only television, but also radios or representative offices Media Club and Impression Media, reached CZK 6.936 billion last year. EBITDA profit amounted to CZK 1.712 billion.
Source: mediaguru.cz