Media group Nova has its brightest pair in the form of Lucie Borhyová and Ray Koranteng, while Prima, on the other hand, has called on Eva Perkausová to make its video library prima+ more attractive. It is she who has become the face of a special spot that runs as a prima+ promo on the Vodafone TV cable and internet offer. Perkausová plays the role of a guide who introduces the advantages of the new tariffs of which prima+ in the Premium version is a part.
Competition in the pay-TV field is huge, and after PPF completed the unification of Voyo and O2 TV into a single service, the online platform Oneplay, other players in the market have to act. Magenta TV has come up with Netflix as part of its tariffs, Vodafone TV is betting on a collaboration with Prima, in addition to HBO Max (now also in the premium version).
The cooperation with Vodafone is the most visible
Vodafone isn't the only operator where Prima+ video library is available, but the collaboration is clearly the most visible. While, for example, ČEZNET or SledováníTV simply bundle Prima with their tariffs and at first glance do not "care" further about this add-on for the customer, Vodafone actively and visibly promotes the video library. As mentioned above, the programme position of the prima+ promo is placed at the very beginning of the EPG, i.e. preference 0, still over the public ČT1.
In a special spot made especially for Vodafone, Prima presenter Eva Perkausová explains to customers what benefits the prima+ video library brings and, most importantly, that they can get it as a free bonus with new tariffs. The content running on the promo dialer was changing. However, for the very first time Vodafone tried it out, as we wrote earlier, during the broadcast of the reality show Like House and customers had the opportunity to watch the events in the villa practically non-stop, thanks to the technical solution of Stargaze.
Prima tried out several models with Vodafone
When Vodafone activated the prima+ promo permanently, its programming position was not identical to what viewers see now. When it was reactivated, it was a selection of Prima's programmes, which aimed precisely to attract viewers to watch the paid video library, or to use its premium tariff. What was the same as today is the spot with Eva Perkausová. However, the model, which de facto resembled a kind of prima+ FAST channel, did not last long and ended.
Vodafone eventually came up with another option to promote the video content. In addition to keeping the promo spot with Eva Perkausova, it deployed a series of trailers that run in a de facto endless carousel. Thanks to Perkausová, the viewers can see a cross-section of practically all of FTV Prima's original work in recent times, including, of course, the record-breaking reality show Zrádci, while the trailers themselves then attract viewers to the individual shows - Případ tanečnice, Bez lítosti, O lidech a koních or Holka od vedle.
The indelible line of reality show Zrádci
The success of the reality show Zrádciis unquestionable, and this reality show phenomenon of the last two years is naturally reflected in the promotion of the video library on the program position of the prima+ promo. In addition to the fact that the format in the Czech Republic tied to actor Vojta Kotek presents an exclusive spot with Eva Perkausova, this reality show has also been assigned its own trailer. prima+ is not only the home of the local version, but also offers, for example, mutations for the USA, Great Britain, Australia or Hungary. The Czech version of the reality show Zrádci has strong support on prima+, with other exclusive formats available such as Ze záhrobí Aftershow, Hradní komnata, Zrádci Podcast, Behind the Scenes, Co jste v díle neviděli or Behind the Mise.
Source: mediaguru.cz