A total of 40 foreign brands entered the Czech market in 2025, according to a regular survey by Cushman & Wakefield. The number of entries has remained stable in recent years, at around 40 brands per year. The exception was the record year of 2024 with 47 brands. In 2025, five new brands from the luxury segment were added, which is the highest number ever. Most of the new brands last year came from Germany (8), with brands from Italy and the USA (6 each) also well represented.
As in the previous year, the F&B segment was again the most represented. The most significant entry was the long-awaited Five Guys fast food chain with its first branch in the Máj shopping centre. In its first week after opening, it ranked among the ten most successful branches in the world. The Dean&David chain, which focuses on healthy food, and the Koykan restaurant, which serves Mediterranean cuisine, also opened their first locations in Máj. The Czech market has now been enriched by this cuisine with the addition of the Seven North fine dining restaurant, which opened as part of the SiR Prague hotel. Furthermore, Piano Bar, featuring live music, entered the Czech market, opening a branch in the Savarin Palace on Na Příkopě Street in Prague. The concept is well known in Warsaw, Poland. Ciao Spritz aperitifs from Italy, Chernomorka from Ukraine, In Town from Hungary and Cinnamood cinnamon rolls from Germany also entered the market. The Sushi Circle and Yuzu brands are also interesting. Although they are two completely different brands, both are from Germany and sell Japanese delicacies in Kaufland hypermarkets. Similarly, the Mai Sushi brand from France entered the Czech Republic through Kaufland hypermarkets. Wundermart opened the first branch of its mini-market concept at the Hilton Hotel in Prague.
"The year 2025 confirmed that the Czech market is still attractive to new brands and resistant to economic fluctuations. We are seeing an increasingly significant shift towards the F&B segment, which is best responding to changing consumer habits. Today, more than ever before, people are looking for an experiential approach to shopping – a combination of gastronomy, entertainment and a premium environment. This trend is motivating shopping centre owners and developers to expand their offerings with new restaurant and café concepts," comments Jan Kotrbáček on behalf of Cushman & Wakefield.
The luxury segment has seen a record number of new brands enter the Czech market this year. This is mainly due to the opening of the Fairmont Golden Prague hotel on Pařížská Street. Italian jewellers Pasquale Bruni and Damiani, as well as Latvian jeweller Grenardi, have opened stores in and around the hotel. The niche perfume brand Nicolaï opened on Široká Street, and Chanel Fragrance and Beauty, the brand's first store on the Czech market specialising in perfumes, beauty and accessories, opened on Na Příkopě Street.
Five brands entered the Czech market this year in the health and beauty segment. These were the Italian brand Kiko Milano, the American Bath & Body Works and the cosmetics brand Ksisters, originally from Slovakia, both with branches in the Westfield Chodov shopping centre in Prague, as well as the aforementioned perfume brands Nicolaï and Chanel Fragrance and Beauty.
Clothing, accessories and footwear, three very frequently expanding brand categories, recorded a total of 14 new entries. These included the Swedish brand Arket, part of the H&M group, with a store on Na Příkopě Street in Prague, the Italian brand Blukids, eyewear retailers Kodano and EssilorLuxottica, accessories brands Peak Design and New Era, winter fashion brand RefrigiWear in Palladium, and the premium clothing line s. Oliver Black Label from Germany. New accessory brands include Spanish jewellery store Miramira with a shop on Národní třída, and the three aforementioned luxury jewellery houses Grenardi, Damiani and Pasquale Bruni as part of the Fairmont hotel project. In the footwear segment, the Slovak barefoot brand Be Lenka opened in the Arkády Pankrác shopping centre in Prague. These categories go hand in hand with the sports fashion sector, which saw one new entry last year. This is the multi-brand Worldbox from the CCC Group.
Only one brand entered the leisure sector. This is the American franchise Another World, which presents a unique VR arena concept in Prague's Holešovice district. The list of new brands was completed by the showroom of the Chinese car manufacturer BYD in Forum Nová Karolina in Ostrava, the German bicycle brand Canyon Bikes, the premium Italian furniture brand Novamobili and the sleep studio Kamjo from Estonia. The German discount brand Woolworth has also entered the Czech market, opening 19 branches since the beginning of the year and focusing on the sale of household accessories, clothing and food. In the electronics section, the British brand Armory London, which focuses on hair styling tools, has opened in Prague's Palladium. In the toy section, the German brand Small Foot made its debut in the Czech Republic at the Freeport Hatě outlet centre.
Brands that entered the Czech market in 2025
Source: Cushman & Wakefield"Following the example of Western Europe, retail in the Czech Republic is changing from a place of purchase to a space for experience, community and emotional connection with the brand. This development brings enormous potential not only for international players, but also for local concepts that can offer uniqueness and authenticity. It is in this combination that we see the future of the Czech market," adds Kotrbáček.
Source: mediaguru.cz