Tag: retail
CHANNEL 4 SHOWS HOW PUTTING ACCESSIBILITY FIRST BENEFITS BOTH CUSTOMERS AND COMMERCIAL WITH CURRYS’
24. 2. 2026 Context Channel 4’s Diversity in Advertising Award 2025 set its brief under the theme “Inclusive by Design”. It asked brands to embed inclusive practices into the creative, rather than at the end of production. The initiative linked that ambition to airtime: £1m of advertising space across Channel 4’s portfolio sat behind the winning campaign. The brief framed the size of the audience affected by sight or hearing loss at nearly 20% of the UK population, putting an access gap into plain planning terms.
FORTY FOREIGN BRANDS ENTERED THE CZECH MARKET LAST YEAR, STRENGTHENING THE LUXURY SEGMENT
11. 1. 2026 | 5 min read Last year, a total of 40 foreign brands entered the Czech market, including Five Guys, Dean&David and Arket. The number of brands in the luxury segment was record-breaking.
RESEARCH: YOUNG SHOP FAST, OLDER PLAN AHEAD
6. 11. 2025 | 4 min read While there are differences in shopping behaviour between generations, they have one thing in common: they want shopping to be clear, fair and human.
CHRISTMAS CREEP IS HERE AGAIN
3. 11. 2025 | 2 min read Brands and retailers on both sides of the Atlantic are bringing forward the launch of their holiday advertising campaigns, partly in response to consumers bringing forward their spending plans. What’s happening
THE UNLIKELY RETAILERS WINNING HALLOWEEN
7. 10. 2025 | 7 min read Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday.
16 BRANDS ENTERED THE CZECH MARKET THIS YEAR, INCLUDING WOOLWORTH AND BLUKIDS
27. 6. 2025 | 5 min read In the first half of the year, 16 new brands entered the Czech market, dominated by fashion and gastronomy.
IS SHOPPABLE CTV THE NEXT BIG OPPORTUNITY FOR RETAIL MEDIA?
4. 4. 2025 | 3 min read Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as retail media to drive conversions. But with shoppable CTV ads, brands can do both, leveraging retail media network (RMN) data to target consumers across CTV platforms, connecting the moment of discovery directly to the point of purchase.
CREATIVITY INCREASES THE CHANCES OF INNOVATION TO SUCCEED
4. 4. 2025 | 6 min read Most innovations are currently failing, but creative communication can contribute to their success, writes Kristián Hloušek from Marketup.
RAPID GROWTH OF RETAIL MEDIA WILL ALSO BE SUPPORTED BY LINKING WITH CTV ADVERTISING
3. 4. 2025 | 3 min read Shopping directly from the TV screen will soon become a reality, thanks to the rapid growth of retail media and its integration with smart screen advertising (CTV), Duncan Painter said at the OmniConnect conference.
47 BRANDS ENTERED THE CZECH REPUBLIC LAST YEAR, MÜLLER PLANS TO ENTER THIS YEAR
8. 1. 2025 | 4 min read A record number of new brands entered the Czech retail market in 2024. This year, drugstores such as Müller and Wendy's Woolworth are planning to enter the market.
AD ALLIANCE’S TV FREQUENCY CAPPING FOR REWE
9. 12. 2024 Challenge: Overcoming the “Wearout Effect” Advertising often loses its impact after multiple exposures, a phenomenon known as the “wearout effect,” which reduces effectiveness. To address this, Ad Alliance developed a solution to control TV campaign contact frequency per household using Smart TVs. The goal was to maintain the impact of REWE’s image ads while promoting the REWE app. The Solution: TV Frequency Capping Studies show that seeing ads multiple times helps cement a brand’s message in people’s minds after a certain number of views. However, any more than this number of views contributes to wear-out. To combat wear-out, Ad Alliance introduced the world’s first automatic TV frequency capping.
GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR
28. 8. 2024 | 3 min read Advertising spending is expected to grow by 10.5% year-on-year this year, with the total value set to exceed $1 trillion.
RECORD INTEREST OF BRANDS IN THE CZECH REPUBLIC, 20 BRANDS ENTERED THE MARKET IN THE FIRST HALF OF THE YEAR
9. 7. 2024 | 3 min read A record 20 brands entered the domestic retail market in the first six months of this year, most often cosmetics and gastronomic concepts.
HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024
5. 3. 2024 | 6 min read The convergence of commerce and TV is not merely a fleeting trend but presents a seismic shift in the ecosystem, writes LiveRamp’s Will Keggin.