Televizni noviny (TV Nova), the country's most-watched news programme, has launched a campaign to promote its new "Living with You" campaign.
"We thought about how to define Television News in one sentence. In the end, we agreed that "Living with You" is the right one because it describes us exactly. We are there for all the important events not only in the capital and the regions, but we also cover major global events. Our reporters not only report, but are constantly among the people, listening to their problems and worries as well as sharing their moments of joy and happiness. For the spot, we use real footage that our crews have shot in their work in the recent past,"
described Kamil Houska, TV Nova's news director.
The campaign is complemented by outdoor formats in Prague and the regions, as well as online, print and social networks. All visuals are covered by the new claim We live with you. "We are also using the presenters of Televizní noviny for the campaign, both the whole six and individual pairs depending on the format," adds Houska.
Source: mediaguru.cz
