Amazon's 90-second spot stars Scarlett Johansson and Colin Jost, who humorously show what would happen during an average day if Alexa could read minds. The final point is that this is definitely not a good idea. The ad was handled by creative agency Lucky Generals and media agency IPG - Rufus.
Clash of Clans
A new spot for the Clash of Clans mobile game presents it as the ultimate place where clans build and fight together.
Hyundai - music video
Hyundai has produced a music video over four minutes long that encourages people to sing together for a better future. The video emphasises that the goal cannot be achieved individually, but only by joining forces. The collective strength in the video is shown in football, where all the players as well as people around the world come together. The video includes the campaign song Yet to come.
Harry Potter - 20th anniversary
For the 20th anniversary of Harry Potter, the authors, together with the Hearts & Science media agency, created a spot featuring actors such as Daniel Radcliffe (Harry Potter), Emma Watson (Hermione Granger) and Rupert Grint (Ron Weasley). The video beckons a return to Hogwarts, which will be seen on HBO Max on New Year's Day. It reunites prominent members of the film's cast to mark the 20th anniversary of the release of Harry Potter and the Philosopher's Stone.
iPhone 14 Pro
The popular video was also created by Apple, which introduces the latest model of Apple iPhone 14 Pro phones in its spot. In the video, the makers show the features of the latest iPhone, which, according to the spot, "go beyond what a regular smartphone can do." In the nearly four-minute spot, they explain step by step its new features.
Netflix - All of Us Are Dead
Other top videos of 2022 include the trailer for the Netflix-produced series, working with creative agency The Refinery.
Sally and the seashells
Squarespace has unveiled a commercial telling the story of Sally, who started her seashell business thanks to Squarespace's services. Sally is played in the video by American singer Zendaya and the story is narrated by American rapper Andre 3000.
Also in the top ten is a video created by BMW USA that features the new all-electric BMW iX Sports based on the story of the gods Zeus and Hera, portrayed by Arnold Schwarzenegger and Salma Hayek. The ad first ran during the Super Bowl.
Hulu - The Kardashians
Another popular video was the trailer for the new Hulu-produced series The Kardashians. The video features key characters from the reality show such as Kim and Kourtney Kardashian and Kylie and Kendall Jenner. In the video, the creators show previously unreleased footage from their lives.
Lego has created a one-minute spot that beckons the magical world of Disney's Encanto. The video features a boy named Antonio who opens a magical door and discovers his new ability.