The Direct Impact Czech competition knows the winner of its 23rd year. A total of 15 agencies and a number of their collaborators and clients were awarded. The first prize of the competition in the form of the Grand Prix was awarded to the Brno agency B tým for the campaign "To za nás nebylo" for the Educational Institute for Moravia, on which it cooperated with Circle Picture production. The Agency of the Year was McCann-Erickson Prague and the Client of the Year was the Czech Association of Insurance Companies.
A total of 57 entries were submitted by 24 agencies to the Direct Impact Czech competition and a total of 13 gold, 6 silver and 14 bronze medals were awarded in 12 categories. All the awarded projects can compete for the top positions in the European Impact Awards competition, organised by the European Association of Communication Agencies (EACA). Applications can be sent until 14 October at a discounted price, but no later than 11 November 2025.
"Given that last year's edition was very weak in the history of the competition, I really appreciate this year's edition as we managed to get a number of new smaller or larger agencies among the competitors. I won't name them, because there were many, but they are certainly a promise for future editions," comments Tomas Hajek, Executive Director of ADMEZ, one of the co-organisers of the competition.
Results of 23. Direct Impact Czech
Source: mediaguru.cz