The splash of the waves and the rustle of hot sand underfoot is the scenery that is one of the strongest summer TV commercials. Swimming in the waves evokes freedom, life on the beach brings a rhythm of calm and a sense of holiday freedom, so the viewer is easily drawn into the story - and already sees themselves on the seaside, ideally with the advertised product in hand. After all, TV advertising by the water isn't just about summer. It's a carefully orchestrated dream in which the brand shines like the sun in a blue sky without a single cloud.
More of the article will follow in a few days.
